Ocoee River Most Popular Whitewater Rafting River In America According To Recent Study

Wednesday, May 22, 2013

The Ocoee River is officially the most visited whitewater river in the United States with 229,542 visitors in 2012, according to research results announced today by tourism officials in Chattanooga.

After the Ocoee River, the other four most visited whitewater rivers are: the Arkansas River in Colorado (208,329), Pigeon River in Tennessee (169,060), Nantahala River in North Carolina (165,906) and Lehigh River in Pennsylvania (110,422).

The study was led by Steve Morse, an economist and associate professor in the University of Tennessee Knoxville’s Department of Retail, Hospitality, and Tourism Management and commissioned by the Ocoee River Outfitters Association and the America Outdoors Association.

Mr. Morse said, “This study shows that tourism and visitor spending at the Ocoee River is fueling small businesses, creating jobs, worker paychecks and taxes in rural Tennessee.”

For the study, Mr. Morse and graduate student Eric Beckman examined the impact of visitors to the 60-mile region surrounding the river. It includes 30 counties—14 in Tennessee, 13 in Georgia and three in North Carolina. They surveyed the spending patterns of 3,118 visitors rafting the Ocoee River between June and September 2012.

Mr. Morse and Mr. Beckman analyzed the spending of 229,542 visitors who took rafting trips during the year. The number of users was taken from the Tennessee Department of the Environment and Conservation’s report on Ocoee River usage. The study revealed that visitors to the Ocoee Region left a $43.8 million economic impact, supported 622 jobs, helped generate $14.12 million in worker paychecks and contributed $3.57 million in tax revenues for the river’s tri-state area.

“Tennessee’s scenic beauty and outdoor adventure are among the state’s best tourism assets,” said Tennessee Tourism Commissioner Susan Whitaker. “Having the Ocoee now officially the nation’s most popular whitewater river reinforces that Tennessee is a top-tier outdoor destination. Congratulations to all of the outfitters who made this possible.”

The Tennessee counties surrounding the Ocoee River are Bledsoe, Blount, Bradley, Cumberland, Hamilton, Loudon, Marion, McMinn, Meigs, Monroe, Polk, Rhea, Roane and Van Buren. The Georgia counties are Catoosa, Dade, Dawson, Fannin, Gilmer, Gordon, Lumpkin, Murray, Pickens, Towns, Union, Walker and Whitfield. The North Carolina counties are Cherokee, Clay and Graham.

The Ocoee River is also home to the Ocoee Whitewater Center, American’s only Olympic whitewater venue. Releases on the Ocoee are made possible through a collaborative effort by the Tennessee Valley Authority, Tennessee Department of Environment and Conservation, the United States Forest Service and the Ocoee River Outfitters Association.

For a copy of the study, contact Steve Morse at smorse@utk.edu

Top 5 Whitewater Rivers in US by Number of Visits   Data Source                         

Ocoee River              TN                   237,402          TN Department of Environment and Conservation

Arkansas                   CO                   208,329         Arkansas Headwater Recreation Area, CO State Parks

Pigeon River             TN                   169,060          Cocke County, TN

Nantahala River       NC                   165,906          USDA Forest Service, NC

Lehigh River             PA                   110,422          Lehigh Gorge State Park, PA and Outfitters

Ocoee River Facts

· The five-mile “Middle Ocoee” is the standard Ocoee River whitewater trip. It features five miles of almost continuous whitewater (except for a brief pause at the “doldrums” half-way through the run.) The Middle Ocoee runs at least 116 days every year

· Just upstream of the Middle Ocoee is the “Upper Ocoee” where the 1996 Olympic Canoe/Kayak competition was held. The Upper Ocoee runs 34 days a year. Paddlers running the Upper Ocoee will most likely combine the trip with a run on the Middle, creating an exceptional full-day, ten-mile river trip

· The Ocoee River actually begins in Georgia as the Toccoa River and flows out of Lake Blue Ridge

· Both sections feature exciting Class III/IV whitewater, which ranks as intermediate/advanced for rafters. This popular level of difficulty features powerful, splashy rapids, but does not demand the expert skills required of Class V riders 


Turkey Hunters Reminded Of Harvest Check-In Procedures

With spring turkey hunting season quickly approaching, sportsmen are reminded of the various methods to check in their birds. All harvested turkeys must be checked in by the end of the calendar day. Turkeys can be checked in on the Tennessee Wildlife Resources Agency’s website or on the “TWRA On the Go” smartphone app or at a check station. For sportsmen who do not have ... (click for more)

Free Outdoors GA App Is Updated For Hunters

Almost one year since its debut, the free Outdoors GA app receives a new update allowing hunters to check their harvest without needing cell service, according to the Georgia Department of Natural Resources’ Wildlife Resources Division. “We continue to be pleased with this free mobile app that gives both novice and seasoned outdoor enthusiasts’ essential information in the palm ... (click for more)

2 Shot On Rawlings Street Friday Night; 1 In Critical Condition

Two people were shot, Friday night, and one is in critical condition. At approximately  9:56 p.m.  Chattanooga Police officers responded to the 2000 block of Rawlings Street on a report of a person shot. Officers arrived on scene and located one victim lying next to a vehicle suffering from a gunshot wound. A second victim arrived at a local hospital suffering from ... (click for more)

Car Crashes Into Motel 6 In Dalton; Driver, 17, Admits To Texting While Driving

The Dalton Police Department and Dalton Fire Department responded Saturday morning to a crash at the Motel 6 at Highway 41 and Tibbs Road. The driver of the 2005 Pontiac Grand Prix involved left the roadway and crashed into the Motel 6 building causing severe damage to one of the rooms. There were no major injuries. Investigators believe texting while driving was a contributing ... (click for more)

Slaxxon Regret

Back in the seventies my three oldest brothers had a buddy named Steve Slack. “Slack” was a star soccer player at Baylor and he grew up on Lookout Mountain, which is where I grew up. He and Jimmy, Henry and Bill went to the University of Virginia where they were roommates in an old, beat up house that was painted pink. Naturally, the place became known as the “Pink Palace” but lest ... (click for more)

Roy Exum: Geno: Our ‘Me’ Culture

By almost every measure, Geno Auriemma is the best basketball coach in America. His University of Connecticut women are riding a record 109-game winning streak that dates to Nov. 17, 2016. Stanford barely beat them in overtime 3 years ago, but, before that, they won 41 straight. That means UConn is 153-1 and, in the current 109 streak, they have double-figure wins over the opponents ... (click for more)