Ocoee River Most Popular Whitewater Rafting River In America According To Recent Study

Wednesday, May 22, 2013

The Ocoee River is officially the most visited whitewater river in the United States with 229,542 visitors in 2012, according to research results announced today by tourism officials in Chattanooga.

After the Ocoee River, the other four most visited whitewater rivers are: the Arkansas River in Colorado (208,329), Pigeon River in Tennessee (169,060), Nantahala River in North Carolina (165,906) and Lehigh River in Pennsylvania (110,422).

The study was led by Steve Morse, an economist and associate professor in the University of Tennessee Knoxville’s Department of Retail, Hospitality, and Tourism Management and commissioned by the Ocoee River Outfitters Association and the America Outdoors Association.

Mr. Morse said, “This study shows that tourism and visitor spending at the Ocoee River is fueling small businesses, creating jobs, worker paychecks and taxes in rural Tennessee.”

For the study, Mr. Morse and graduate student Eric Beckman examined the impact of visitors to the 60-mile region surrounding the river. It includes 30 counties—14 in Tennessee, 13 in Georgia and three in North Carolina. They surveyed the spending patterns of 3,118 visitors rafting the Ocoee River between June and September 2012.

Mr. Morse and Mr. Beckman analyzed the spending of 229,542 visitors who took rafting trips during the year. The number of users was taken from the Tennessee Department of the Environment and Conservation’s report on Ocoee River usage. The study revealed that visitors to the Ocoee Region left a $43.8 million economic impact, supported 622 jobs, helped generate $14.12 million in worker paychecks and contributed $3.57 million in tax revenues for the river’s tri-state area.

“Tennessee’s scenic beauty and outdoor adventure are among the state’s best tourism assets,” said Tennessee Tourism Commissioner Susan Whitaker. “Having the Ocoee now officially the nation’s most popular whitewater river reinforces that Tennessee is a top-tier outdoor destination. Congratulations to all of the outfitters who made this possible.”

The Tennessee counties surrounding the Ocoee River are Bledsoe, Blount, Bradley, Cumberland, Hamilton, Loudon, Marion, McMinn, Meigs, Monroe, Polk, Rhea, Roane and Van Buren. The Georgia counties are Catoosa, Dade, Dawson, Fannin, Gilmer, Gordon, Lumpkin, Murray, Pickens, Towns, Union, Walker and Whitfield. The North Carolina counties are Cherokee, Clay and Graham.

The Ocoee River is also home to the Ocoee Whitewater Center, American’s only Olympic whitewater venue. Releases on the Ocoee are made possible through a collaborative effort by the Tennessee Valley Authority, Tennessee Department of Environment and Conservation, the United States Forest Service and the Ocoee River Outfitters Association.

For a copy of the study, contact Steve Morse at smorse@utk.edu

Top 5 Whitewater Rivers in US by Number of Visits   Data Source                         

Ocoee River              TN                   237,402          TN Department of Environment and Conservation

Arkansas                   CO                   208,329         Arkansas Headwater Recreation Area, CO State Parks

Pigeon River             TN                   169,060          Cocke County, TN

Nantahala River       NC                   165,906          USDA Forest Service, NC

Lehigh River             PA                   110,422          Lehigh Gorge State Park, PA and Outfitters

Ocoee River Facts

· The five-mile “Middle Ocoee” is the standard Ocoee River whitewater trip. It features five miles of almost continuous whitewater (except for a brief pause at the “doldrums” half-way through the run.) The Middle Ocoee runs at least 116 days every year

· Just upstream of the Middle Ocoee is the “Upper Ocoee” where the 1996 Olympic Canoe/Kayak competition was held. The Upper Ocoee runs 34 days a year. Paddlers running the Upper Ocoee will most likely combine the trip with a run on the Middle, creating an exceptional full-day, ten-mile river trip

· The Ocoee River actually begins in Georgia as the Toccoa River and flows out of Lake Blue Ridge

· Both sections feature exciting Class III/IV whitewater, which ranks as intermediate/advanced for rafters. This popular level of difficulty features powerful, splashy rapids, but does not demand the expert skills required of Class V riders 


2016-17 TWRA Winter Trout Stocking Is Underway

The Tennessee Wildlife Resources Agency has announced its 2016-17 winter trout stocking schedule. TWRA plans to release approximately 90,000 rainbow trout into Tennessee waters from December through March. The program provides numerous close to home trout fishing opportunities for anglers during the winter months. These fisheries also provide a great opportunity to introduce ... (click for more)

2017 Spring Turkey Quota Hunts Application Period Runs Dec. 14-Jan. 18

The application period for the Tennessee Wildlife Resources Agency 2017 Spring Turkey Quota Hunts runs from Dec. 14 through Jan. 18, 2017. Applications are available and will be accepted at any TWRA license agent, TWRA regional office, or online at the TWRA website. Applications can be accepted until 11:59 p.m. (CST) on Jan. 18. Mailed applications will not be accepted. ... (click for more)

Red Bank Joining Signal Mountain In Move Toward Possibly Taking Over Schools

Red Bank is joining Signal Mountain in the move to study a possible revolt from the Hamilton County Schools. At a work-study session on Tuesday, the five commissioners agreed to form a five-member feasibility study on the issue at the first of the year. Mayor John Roberts said each commissioner will name a person to the panel, that will look into Red Bank operating the schools ... (click for more)

Shannon Whitfield Already At Work Eliminating Sole Commissioner Post In Walker County; Process To Take 4 Years

Shannon Whitfield is already at work eliminating the position he won by a landslide in the recent election. Mr. Whitfield, who takes over at 12:01 a.m. on Jan. 1 after a 16-year reign by Bebe Heiskell, noted, however, that it is a four-year process. He said the two House members and local senator are working with him on legislation that must first be approved. That should ... (click for more)

An Open Letter To Tennessee Electors Of The President - And Response (3)

This an open letter to the following people who are Tennessee's presidential electors this year: Joey Jacobs (Brentwood), Beth Scott Clayton Amos (Nashville), Jason Mumpower (Bristol), Susan Mills (Maryville), Liz Holiway (Harriman), Lynne Davis (Lascassas), Tom Lawless (Nashville), Mike Callahan (Monterey), Pat Allen (Clarksville), Shannon Haynes (Alamo), and Drew Daniel (Memphis).  ... (click for more)

Roy Exum: You Can’t Sue You

The Hamilton County School Board will convene an hour earlier tomorrow to discuss “facilities” and the question of the hour is “Which ones?” Several communities are actively studying pulling away from the county’s Department of Education and the stew is thickening by the day. Now comes the revelation that school board attorney Scott Bennett has sent an email to the town of Signal ... (click for more)