A friend and fellow student of Chattanooga history recently shared a copy of an 1892 Chamber of Commerce advertisement booklet. Many of the images feature artwork representative of the era. One ad that beckoned for research was for the Spencer Medicine Company.
Dr. Joseph P. Spencer headed the patent medicine company. According to the May 6, 1892 Chattanooga News, he had recently announced plans to locate in the Scenic City. Dr. Spencer was listed as being from Greeneville, TN where he served as mayor. Other Greenevillians were mentioned as also being connected with the business.
The News article stated that Spencer Medicine had acquired property on Carter Street for a 55,000 square foot manufacturing and shipment center. The bottles for the medicine were supplied by a St. Louis company, and the Chattanooga Steamboat Company shipped them at a cost of $1.75 per hundred.
The health benefits touted in Spencer’s advertisement are typical of the numerous patent medicines sold in the 1890’s. Many remedies claimed to boost the patient’s blood or liver in order to increase energy and to cure diseases.
A Chattanooga Star article of January 30, 1908 provided an update on Spencer Medicine’s progress. The company’s market was primarily in the Southeast. Products mentioned were Nubian Tea, Cuban Relief and Cuban Oil. The names were typical of the era, when marketing often used names from distant lands in order to bring credibility and a sense of mystery to the products. Chattanooga’s own Double Cola promoted its soft drinks as having “costly flavors from foreign lands.”
The Star article also reported the great success of a new liver and kidney medicine. Mail orders had poured into the company after the 1905 introduction of the new tonic. The demand had occurred chiefly through efforts of salesmen, without advertisements.
Despite apparent success, the name of Spencer Medicine disappeared by the 1920 edition of the city directory. However, one can still find their artifacts, such as photographs of empty Nubian Tea medicine bottles, around the Internet.
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