City Council Gives Approval For $14 Million Morning Pointe Project On Shallowford Road

Wednesday, July 10, 2013

The City Council on Tuesday night gave unanimous approval for Morning Pointe assisted living and Alzheimer's care facility's $14 million expansion of its East Brainerd campus.

There was no opposition, and a number of nearby residents were present to voice support for the project.

Greg Vital, president of Independent Healthcare Properties, said the current location on Shallowford Road between Gunbarrel and Jenkins roads will be converted to an all-Alzheimer's unit.

A 9.6-acre property across Shallowford Road will be developed with a 50,000-square-foot assisted living facility, 20 patio homes and an office/wellness/physical therapy center. There will be 60 assisted living units.

Mr. Vital said the project will create 75 new jobs as well as 200 construction jobs over the next two years.

He said Morning Pointe has been at the current location for 12 years and there is increasing demand for its services.

Mr. Vital said there were several meetings with the neighbors, and it was a neighbor who told him of the availability of the site. He said earlier plans had been to build the new section further down Shallowford Road.

The Planning Commission earlier recommended approval for the project.


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