BlueCross Names Plekkenpol Director Of New Product Strategy

Tuesday, July 2, 2013

BlueCross BlueShield of Tennessee has named Kasie Plekkenpol director of new product strategy.

Ms. Plekkenpol will be responsible for developing and directing strategic planning around the BlueHealth Solutions portfolio of integrated health management products and new product strategy. With an external focus, she will serve as a resource for account management and sales, providing recommendations based on enhanced clinical and financial reporting capabilities.

 

“Kasie will play a critical role in helping our clients create integrated product solutions to manage their medical trend and engage their total employee population in wellness programs,” said Carla Raynor, vice president of strategic marketing for BlueCross.  

Ms. Plekkenpol previously worked at OptumHealth where she was director of product infrastructure. She was in charge of overall planning, strategic thinking and positioning for more than 120 health and wellness services across seven separate markets. Ms. Plekkenpol designed, developed, implemented and maintained an outstanding product development process interfacing with over 60 functional areas. 

Ms. Plekkenpol also served as manager of new business services and proposal manager at OptumHealth.  

A graduate of Drake University, Ms. Plekkenpol obtained a Bachelor of Science in management and marketing. She also received an MBA with an emphasis in health care administration and marketing from Bellevue University.

 


Lisa Baskette Joins Pinnacle As Mortgage Advisor

Lisa Baskette has joined Pinnacle Financial Partners as a senior vice president and mortgage advisor for the firm’s Shallowford Road office. She is based at the firm’s downtown office, 801 Broad St. until the Shallowford office is complete. Ms. Baskette, with 28 years of experience, served as a vice president and mortgage loan originator for Regions Bank. Prior roles included ... (click for more)

Associates Jordan K. Carpenter And Erin Gomez Join Carr Allison

Carr Allison announces two associates, Jordan K. Carpenter and Erin Gomez, have joined their Chattanooga office. Mr. Carpenter’s practice areas include premises liability, insurance, professional liability, and construction.   He earned his bachelor’s degree in environmental science from the University of Alabama and his law degree from Vermont Law School. While at the ... (click for more)

Red Bank Joining Signal Mountain In Move Toward Possibly Taking Over Schools

Red Bank is joining Signal Mountain in the move to study a possible revolt from the Hamilton County Schools. At a work-study session on Tuesday, the five commissioners agreed to form a five-member feasibility study on the issue at the first of the year. Mayor John Roberts said each commissioner will name a person to the panel, that will look into Red Bank operating the schools ... (click for more)

Shannon Whitfield Already At Work Eliminating Sole Commissioner Post In Walker County; Process To Take 4 Years

Shannon Whitfield is already at work eliminating the position he won by a landslide in the recent election. Mr. Whitfield, who takes over at 12:01 a.m. on Jan. 1 after a 16-year reign by Bebe Heiskell, noted, however, that it is a four-year process. He said the two House members and local senator are working with him on legislation that must first be approved. That should ... (click for more)

An Open Letter To Tennessee Electors Of The President - And Response (3)

This an open letter to the following people who are Tennessee's presidential electors this year: Joey Jacobs (Brentwood), Beth Scott Clayton Amos (Nashville), Jason Mumpower (Bristol), Susan Mills (Maryville), Liz Holiway (Harriman), Lynne Davis (Lascassas), Tom Lawless (Nashville), Mike Callahan (Monterey), Pat Allen (Clarksville), Shannon Haynes (Alamo), and Drew Daniel (Memphis).  ... (click for more)

Roy Exum: You Can’t Sue You

The Hamilton County School Board will convene an hour earlier tomorrow to discuss “facilities” and the question of the hour is “Which ones?” Several communities are actively studying pulling away from the county’s Department of Education and the stew is thickening by the day. Now comes the revelation that school board attorney Scott Bennett has sent an email to the town of Signal ... (click for more)