BlueCross Names Plekkenpol Director Of New Product Strategy

Tuesday, July 2, 2013

BlueCross BlueShield of Tennessee has named Kasie Plekkenpol director of new product strategy.

Ms. Plekkenpol will be responsible for developing and directing strategic planning around the BlueHealth Solutions portfolio of integrated health management products and new product strategy. With an external focus, she will serve as a resource for account management and sales, providing recommendations based on enhanced clinical and financial reporting capabilities.


“Kasie will play a critical role in helping our clients create integrated product solutions to manage their medical trend and engage their total employee population in wellness programs,” said Carla Raynor, vice president of strategic marketing for BlueCross.  

Ms. Plekkenpol previously worked at OptumHealth where she was director of product infrastructure. She was in charge of overall planning, strategic thinking and positioning for more than 120 health and wellness services across seven separate markets. Ms. Plekkenpol designed, developed, implemented and maintained an outstanding product development process interfacing with over 60 functional areas. 

Ms. Plekkenpol also served as manager of new business services and proposal manager at OptumHealth.  

A graduate of Drake University, Ms. Plekkenpol obtained a Bachelor of Science in management and marketing. She also received an MBA with an emphasis in health care administration and marketing from Bellevue University.


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