Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com

Chattanooga Chamber Presents Calendar Of Events For Oct. 24-28

MON/24 2016  Want to Bid on a Contract? Get the Right Certification 9 a.m. –  Noon INCubator: 100 Cherokee Blvd. Part of Chattanooga Minority Enterprise Development Week, this event is geared toward businesses owned by minorities, women, veterans, service-disabled veterans, and other small business owners.  ... (click for more)

Report Highlights Effect Of Pro Bono Legal Services

The Tennessee Supreme Court’s Access to Justice Commission’s released annual report shows Tennessee attorneys are donating more than 500,000 hours of their time annually worth more than $100 million.  For the calendar year 2014, nearly half of all attorneys reported doing some kind of pro bono work. The report shows 7,615 attorneys practicing in Tennessee provided 568,170 ... (click for more)

Domestic Assault Charge Dismissed Against Bobby Stone In Case Involving Mayor's Top Advisor; Stone Says Berke Had Inappropriate Relationship With His Wife; Says Berke And Fletcher Conspired To Arrest Him; Lacie Stone Says Charges Completely False

A charge of domestic assault was dismissed Friday morning against Bobby Stone in a case involving a top advisor to Mayor Andy Berke.  Afterward, Mr. Stone told reporters that the mayor had an inappropriate relationship with his wife, Lacie Stone. He also charged that Mayor Berke and Police Chief Fred Fletcher conspired to arrest him. Mr. Stone is expected to file ... (click for more)

Firefighters Respond To Residential Fires Friday Night, Early Saturday Morning

Chattanooga firefighters responded to two fires Friday night and early Saturday morning. The first fire occurred around 11 p.m. Friday and was located at 7128 Lea Road. The fire reportedly started in the kitchen, but was spreading rapidly. The Chattanooga Fire Department initially responded with four fire companies.  Captain Andre Dean with Quint 21 said ... (click for more)

Bobby Stone, Is It Really A Win? - And Response

It brought a smile to my face this morning when I saw where the case was thrown out of court against Mr. Stone and the domestic violence charge.  I have supported his cause from the beginning, but I do feel heartbreak because his personal life had to be tossed out there for all of us to see.   I truly hope and pray things turn around for him and his wife, while I feel ... (click for more)

Roy Exum: Kelly Could Win It

I am neither a sleuth nor an odds maker but I’d say there is about a one-in-three chance that Interim Hamilton County Department of Education Superintendent Kirk Kelly could become the permanent superintendent of our public schools next Thursday. I am assured something squirrelly is happening on our newly-seated school board. It has been seven months since the last superintendent ... (click for more)