Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com

Small Businessperson 2018 Bedwell Nominations Due March 30

Do you know a successful, small businessperson whom deserves recognition?  Now is the time to nominate such a business leader. The 2018 Mel Bedwell Award luncheon sponsored by Pinnacle Financial Partners, slated for Wednesday, May 16, at the Museum Center at 5ive Points, will recognize the 25th Small Businessperson of the year recipient. The annual awards luncheon will ... (click for more)

Chattanooga Chamber Calendar Of Events March 19-23

March 19, Ribbon Cutting for Chattanooga Sports Chiropractic Institute, PLLC 11:30 a.m. to Noon Chattanooga Sports Chiropractic Institute, PLLC: 1200 Mountain Creek Rd., Ste. 430   March 20, Reality Check at Red Bank High School 7:30 to 11 a.m. Red Bank High School: 640 Morrison Springs Rd . Reality Check teaches ninth graders ... (click for more)

Volkswagen Sets Press Conference To Announce New Project; Governor Haslam To Attend

Volkswagen has called a press conference at its Chattanooga plant on Monday to announce "a new project." Governor Bill Haslam is among those set to attend. Also taking part will be Antonio Pinto, president and CEO of the Volkswagen Chattanooga plant, and Hinrich J. Woebcken, president and CEO of Volkswagen group of America. The announcement will be at 2:30 p.m. at the plant ... (click for more)

Herman Brown Charged After Striking A Pedestrian March 10

Herman Brown, Sr. 50, was indicted by the Grand Jury and arrested by the Chattanooga Police Department for striking a pedestrian on E. 11th St. on March 10.  Brown was charged with aggravated vehicular assault, vehicular assault, driving under the influence (2nd offense), driving on revoked license, financial responsibility and due care. Police said the accident happened ... (click for more)

Chattanooga Airport Needs To Upgrade Its TSA PreCheck Benefits

Dear Mr. Jacobson and Mr. Hart,  I am a lifelong Chattanoogan who enjoys traveling. Since the birth of my toddler son in April 2016, my husband and I have been frequent patrons of the Chattanooga Airport for almost all of our flights, both business and pleasure, as this saves us time and is very convenient. In fact, our 22-month-old son has flown 24 segments with us in his ... (click for more)

Roy Exum: The Saturday Funnies

As your dress in your best green outfit today so you can join in the Saint Patrick’s Day revelry, here’s a conversation that was overhead at an Irish pub in Killarney. Finnegan is sitting in his favorite corner, using some of the proceeds after selling his friend Michael a donkey. Suddenly Michael bolts in the door and yells, “Hey, Finnegan, that donkey you sold me went and died.' ... (click for more)