Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com



Cleveland To Receive $1,195,000 Loan For Water System Improvements

Governor Bill Haslam and Tennessee Department of Environment and Conservation Commissioner Bob Martineau Friday announced that seven communities and one Utility District have been approved to receive over $33.4 million in low-interest loans for water and wastewater infrastructure improvements, including Cleveland which will receive a $1,195,000 loan for water distribution system ... (click for more)

Tennessee Sees Significant Decreases In County Jobless Rates

Following the lowest state unemployment rate in nearly 20 years, Tennessee’s county unemployment rates for May 2017 have decreased in 94 counties and remained the same in 1, according to data released Thursday by the Tennessee Department of Labor and Workforce Development.  Davidson County has the state’s lowest major metropolitan rate at 2.1 percent, a decline from 2.7 ... (click for more)

Smith Denies He Told Young To Shoot Holsey In North Chattanooga Drug Deal That Cost A Life; Asks Jury To Spare Him Life Sentence

Briston "B.J." Smith told a Criminal Court jury on Friday afternoon that he never ordered Adram "A.B." Young to shot Charles "Chas" Holsey in a North Chattanooga drug deal that cost a life. Smith, who was 18 at the time and is now 20, asked the jury not to put him behind bars for life. The state is seeking a life sentence (51 years) on a first-degree felony murder charge. ... (click for more)

Jury Finds Milner Guilty Of Lesser Charge In Attack On Cancer Patient

A Criminal Court jury found 27-year-old Michael William Milner guilty of reckless endangerment in an attack on a cancer patient at an East Ridge motel on July 12, 2016. Milner had been charged with aggravated assault, which would have carried a possible prison sentence of 6-10 years because he was a Range II offender due to his prior record, prosecutor Bates Bryan said. The ... (click for more)

Exempt Volunteer Fire Departments From Procurement Policies - And Response (2)

The Hamilton County Commission just grouped a bunch of departments together in an attempt to reign in the CVB. I haven't spoken to any commissioners, but I truly believe it was unknowingly. By mandating that all non profits that receive 25 percent of their revenue follow county procurement policies, they might as well have padlocked all local volunteer fire departments. We expect ... (click for more)

Roy Exum: The Ghost & The Eclipse

So you don’t believe in ghosts, haints or spirits? And you don’t believe that smack in the middle of this August, it is going to be nighttime in the middle of the day? Then put on your seatbelt and sit next to me … First, the ghost. The 6 th Congressional District in the State of Georgia is in the northern part of Atlanta’s suburbs. It includes Roswell, Sandy Springs, Dunwoody ... (click for more)