Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com



Coding Bootcamp Covalence Announces Opening Of New Location In Chattanooga

Covalence (formerly Depot/U) announced the commencement of its first class at the company’s brand new location in Chattanooga. The Coding bootcamp will begin their Chattanooga program with a 10-week Full Stack Development course focused on creating end-to-end web applications. Students will learn the basics of front end development, create custom application programing interfaces ... (click for more)

Partnership FCA Celebrates Opening Of New Location June 7

Partnership for Families, Children and Adults, Inc. will celebrate the grand opening of the new location for two of its programs with a ribbon cutting on June 7 at 1 p.m.   Both Deaf Services and Consumer Credit Counseling have moved into a new office space at the Eastgate Center.  The location is at 5600 Brainerd Road, Suite E-1.   The Chattanooga Area ... (click for more)

Man Found With Home-Made Explosive Device Near Businesses In Hixson

A man was found with a home-made explosive device outside businesses in Hixson late Tuesday night.   A business was evacuated and portions of Highway 153 and Hamill Road were cordoned off while the device was taken away.   Joshua Redden, 34, was charged with possession of a prohibited weapon, public intoxication, possession of drug paraphernalia and possession ... (click for more)

Man Shot In Home Invasion Early Wednesday Morning

A man was shot in a home invasion early Wednesday morning.   Chattanooga Police responded to a person shot on the 6000 block of Arlena Circle at 4:40 a.m. Upon arrival, police located the victim, Edward Greatheart, 41,  who was suffering from a non-life threatening gunshot wound.   Mr. Greatheart was treated on the scene and transported to a local hospital ... (click for more)

Life For Our Ancestors In 1890

May 26-27 is the 1890’s Day Jamboree in Ringgold. I encourage any reader to attend and enjoy that wonderful community. I love having grown up in Northwest Georgia and celebrating our veterans, including both of my grandfathers who served in WWII.  But I also want to describe how the 1890’s were for my ancestors, living here in a singularly turbulent time. Based on, among ... (click for more)

Roy Exum: Governor Haslam, Please!

AN OPEN LETTER TO GOV. BILL HASLAM … Greetings to you, my friend. You know with one more year on the course we have sailed during your two terms as the leader of our state you will go down as one of the greatest governors we have ever had. It stands to reason you eye Lamar Alexander’s Senate seat, but whatever you do it will be hard to replicate your service to Tennessee and ... (click for more)