Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com



SIGNIX Hires New Vice President Of Partner Development

SIGNiX , a company that provides secure and simple digital signature services announced the hiring of its new Vice President of Partner Development, Leonora Zilkha Williamson. Ms. Williamson will work to identify and target potential partners in a variety of industries.  SIGNiX has long been a partner-centric company that focuses on providing total solutions to software ... (click for more)

Northgate And Hamilton Place Malls Offer Free Trick Or Treating

Northgate & Hamilton Place Mall Stores are offering free family fun  with trick or treating at participating mall stores on Friday, Oct. 31.  It will last from 6 p.m. until close while supplies last. (click for more)

Additions And Improvements At Camp Jordan Arena Coming Soon

Additions and improvements are coming to Camp Jordan Arena in the near future. At the Thursday night meeting of the East Ridge city council, approval was given for buying new playground equipment. It will come from Gametime, a locally-based company. The VP of Marketing lives in East Ridge and made a proposal to set up the playground at Camp Jordan so his company could use it for ... (click for more)

Tribute Service For Luther Masingill Held At Historic Engel Stadium

It took a place as big as historic Engel Stadium for Chattanooga to say goodbye to their beloved Luther. Hundreds came Thursday afternoon to pay tribute to Luther Masingill who died early Monday morning after a radio career that spanned an amazing 74 years. It was clear from all who spoke that he was considered not only a radio personality, but also a role model. One after ... (click for more)

Not Everything Has Been Done To Save Hutcheson

I am a resident of Walker County and I have a personal belief that a hospital ranks equal to other basic services a community should offer (like police, fire, emergency services, school systems, government, etc.). I am not privy to all the management and financial conundrums concerning the feasibility of maintaining and growing Hutcheson, and as a private citizen I don’t believe ... (click for more)

Roy Exum: Pete Carroll’s Philosophy

Pete Carroll, the head football coach of the Seattle Seahawks, has a deep belief that he can change people by simply listening to them and then making suggestions on how they can get what they really want. If the people Carroll who can influence win, Carroll wins, and remember his team won last year’s Super Bowl with his methods.   When asked for example, here is what ... (click for more)