Juncture Adds Public Relations To Their Services

20-Something Chattanoogans Join Forces To Brand Their City

Friday, July 26, 2013

Chattanooga’s up and coming marketing and web design firm is on its way to evolving into a full on ad agency. Juncture has hired author, journalist, and public relations specialist, Maggie Young to expand the company’s expertise.   

Juncture's services already included web design, video production, graphic design, marketing and a wide range of training services, and Juncture is now covering PR, media relations, event planning, article writing, and press release development. 

“Our services don’t end there,” added Stratt Parrott, founder and chief creative strategist of Juncture. “We want to utilize our knowledge of international design and marketing to enhance the local culture. We’re here to build local businesses and nonprofits.” 

“Our clients aren’t a paycheck,” said Ms. Young. “We’re partners. Together, we develop our goals and strategies case-by-case. Every client is unique.” 

Mr. Parrott and Ms. Young go back to their high school days as teenage misfits at Chattanooga School for the Arts and Sciences. They have spent their adulthood channeling youthful rebellion into fierce work ethic, they said.  

While Mr. Parrott has spent the past decade helping to modernizing Chattanooga’s job market and educating the area on subjects like social media, business development, and economic survival, Ms. Young has developed her publicity expertise with affiliates like CNN, Inside Edition, and Fox and ABC in Anchorage, Alaska. 

Though raised in Chattanooga, both entrepreneurs have acquired their talents globally. Ms. Young, a Berkeley graduate, deployed to the Persian Gulf with the Navy and has traveled throughout Latin America and Europe. Mr. Parrott has spent time in Japan and South America to learn the challenges and similarities of foreign markets. 

“We welcome diversity, said Mr. Parrott.  "We know other cultures. But we also know Chattanooga.  It’s time to take what works around the world and bring those skills home to Tennessee.” 

“I really think that our generation also sets us apart from our competitors,” Ms. Young added. “We literally graduated into a technological boom and an economic disaster. The world we were taught to survive in flip-flopped on us. We’ve been forced to keep up with a field that is constantly changing. We’re here to help our hometown keep afloat.” 

Beyond uniting in professional matrimony, Mr. Parrott and Ms. Young will donate their time to education and public speaking engagements. They also plan to vamp Chattanooga tourism and develop a notable brand for their city building on top of the efforts of Chatype, which brought a European flavor to the city brand they want to expand that to other parts of the world. 

Founded in  2009, Juncture, LLC is a locally owned full-service digital marketing firm headquartered in Chattanooga. Juncture works both regionally and internationally with over 15 years experience of leading and supporting international teams on collaborative developments of web, marketing, public relations, and technology strategies through development and planning. For more information, visit http://www.thejuncture.com



Chattanooga Chamber Presents Business Calendar For March 28-31

TUES/28 Reality Check at Ivy Academy 9:45-11 a.m. Mile Straight Baptist Church: 8448 Springfield Rd. Reality Check teaches 9th graders budgeting and emphasizes the connection between education and income by having roleplay as heads of household with a set budget. To volunteer for this Chattanooga Chamber career readiness program, contact Cathy Humble at  423.763.4321 ... (click for more)

TN Supreme Court Holds That Indigent Prisoner's Case Was Properly Dismissed

The Tennessee Supreme Court has held that an indigent prisoner’s case was properly dismissed pursuant to Tennessee Code Annotated section 41-21-812 when the prisoner had outstanding unpaid court costs from prior litigation.  Tennessee Code Annotated section 41-21-812 authorizes the rejection of certain new claims in court from an indigent inmate who has unpaid fees, taxes, ... (click for more)

Storm Costs EPB $2.5 Million; Smart Grid Helped Ease The Pain

Tuesday night's fierce storm cost EPB an estimated $2.5 million, President David Wade said Friday. He said the city utility will have to bear all the cost - unlike when it got federal aid after spending $18 million following tornadoes that raked the Chattanooga area in 2012. Mr. Wade said EPB's Smart Grid helped ease the pain, bringing back online about 27,000 affected customers ... (click for more)

1 Killed, 1 Injured In Brainerd Shooting

One person was killed and a second person injured in a shooting in Brainerd on Thursday night. The call was to 3301 Pinewood Ave. at 7:05 p.m. It was reported that a silver vehicle was seen leaving the scene. One of the persons shot, 23-year-old Antonio Baldwin, died during surgery. The injury to William Daniel, 21, is not life-threatening. Police said both of the ... (click for more)

Slaxxon Regret

Back in the seventies my three oldest brothers had a buddy named Steve Slack. “Slack” was a star soccer player at Baylor and he grew up on Lookout Mountain, which is where I grew up. He and Jimmy, Henry and Bill went to the University of Virginia where they were roommates in an old, beat up house that was painted pink. Naturally, the place became known as the “Pink Palace” but lest ... (click for more)

Roy Exum: The Scottsboro Boys

There is a good-sized train tunnel that runs under the northern tip of Lookout Mountain, right next to Cummings Highway. It was inside that tunnel on this very weekend 86 years ago, that the worst tragedy in the fabled history of the South was born. This was during the tight grip of the Depression and about two dozen hobos had jumped the train from the time it left Southern Railway's ... (click for more)