IBM Vice President Speaks At Chattanooga Technology Council Oct. 16

Friday, September 27, 2013

Karstin Bodell, vice president of Enterprise Marketing IBM North America will be the guest speaker for the Chattanooga Technology Council Oct. 16 luncheon. 

Ms. Bodell will speak on how C-suite executives see the market landscape changing and how are CIOs partnering differently today with CEOs, CFOs and other senior leaders? 

The IBM Institute for Business Value conducted in-depth interviews with 4,000 executives across six C-suite roles on these issues. The results of the study are being published in early October, and will be shared at the luncheon. 

The luncheon will be held at the Business Development Center. Tickets are available through the CTC website at 

Ms. Bodell is the vice president of Enterprise Marketing where she has responsibility across the IBM portfolio for Enterprise and Mid-Market clients. She is a regular speaker on the changing role of the Chief Marketing Officer and IT alignment. 

Prior to this she was the vice president of Channels Marketing.  She has held positions in Europe as the director of Solutions & Integrators and the director of Marketing for Small & Medium Business.   Ms. Bodell has served in several roles in sales, marketing and management across the software and solutions businesses. 

Ms. Bodell started her career as a consultant with Arthur Andersen.  She holds a B.A. in Management Science and Public Policy from Duke University.  She is a member of the GSU Atlanta Marketing Roundtable, is on the Executive Advisory Board for AMA Atlanta, is on the Board of Junior Achievement of Georgia, and is an active mentor with Pathbuilders Inc.

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