BlueCross Rates Approved For The Health Insurance Marketplace

Monday, September 30, 2013

BlueCross BlueShield of Tennessee announced Monday its Health Insurance Marketplace rates received final approval from the U.S. Department of Health and Human Services, offering the lowest rates available in most plan levels across the state.

As a Qualified Health Plan issuer in the Health Insurance Marketplace, BlueCross will offer:

·         A total of 54 plans

·         The lowest rates for most plan options

·         Plans in all 95 counties, not just select areas

·         Zero-deductible plans

“We are focused on helping individuals access affordable, quality health insurance coverage through the Marketplace,” said Henry Smith, chief marketing officer for BlueCross. “We’ve positioned our rates to be very competitive, and we feel that, between our affordable pricing and high-value physician networks that we are the best choice for Tennesseans looking for insurance.”

For example, a 22-year-old person with a child living in the Chattanooga area, making 200 percent of the poverty level, or about $31,020 annually, would pay $153 a month for coverage with a Silver plan on Network E. Rates vary by network, coverage selections and region. (See attachment for regional rates.)

BlueCross’ new website – – will serve as a resource to those who are shopping for insurance for the first time or have questions about new benefits and options for individual coverage. It will help guide shoppers through applying for financial assistance and selecting the right benefits for themselves and their families.

“We’re the only health plan to offer product choices statewide,” Mr. Smith said. “This is part of fulfilling our mission to serve Tennesseans with affordable coverage. We realize this is a complex process and people have a lot questions. This is just one of the ways we’re working to educate these potential customers about their options.”

Other statewide outreach and educational efforts for Marketplace plans will include:

·         Multichannel advertising campaign

·         Community advocate outreach

·         Speaking engagements

·         College displays/outreach

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