Texting And Driving? It Can Wait

Friday, September 6, 2013

August is a bittersweet month for teens, signaling the end of lazy summers spent by the pool and evenings free of homework. But it also offers a fresh start. In just a matter of days, our children will feel the excitement that comes with beginning a new school year. The back-to-school season brims with opportunity: new friends, clothes and school supplies, as well as many new experiences. One of the most anticipated experiences is driving to school for the first time—which often causes anxiety for parents. Cautioning your teen driver about roadway safety is crucial.

For nearly 20 years, August has been the most deadly month for American drivers, according to data from the National Highway Traffic Safety Administration. The roads become more congested as vacationers head back to work and students begin a new school year.

It’s more important than ever that we educate our young students about safe driving.

Teen drivers are at the greatest risk due to inexperience. In fact, young drivers are four times more likely to get in car accidents than adults. Add to this the fact that almost 50 percent of young drivers admit to sending text messages and emails while behind the wheel, and it’s a recipe for disaster.

Distracted drivers are 23 times more likely to be involved in a car accident. In 4.6 seconds, the average amount of time it takes to send a text, a car going 55 miles per hour travels the length of a football field. 

So start the new school year off right and have your child read and sign the It Can Wait pledge, a national campaign supported by several large wireless carriers asking drivers to abstain from using distracting technology while driving. The most important lesson we need to teach our teens and all drivers about texting and driving is simply that it can wait. Ending the epidemic of distracted driving starts with each one of us.

Kelly Parks
Verizon District Manager

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