Southside Creative Group Appoints Casey Knox Director Of Digital And Creative Strategy

Friday, January 10, 2014
Casey Knox becomes new director of digital and strategy at Southside Creative Group.
Casey Knox becomes new director of digital and strategy at Southside Creative Group.

Southside Creative Group, an integrated marketing firm, announced the appointment of Casey Knox as director of digital and creative strategy. Her key responsibilities will be counseling clients across the agency's growing client portfolio and the enhancement of new digital offerings. 


Ms. Knox brings a deep background in social media strategy and digital analysis and measurement to the firm. She regularly counsels executives and companies across multiple sectors that are looking to grow their digital competency and engage customers online including personal branding, social media engagement, content marketing and online reputation management.


"Casey brings a wealth of talent, leadership, energy and digital know-how to our team," said Ronelle Sellers, co-founder and partner at Southside Creative Group. "Her experience in healthcare, financial and professional services arenas underscores the need to support the continued growth of our clients’ businesses."


Prior to joining, Ms. Knox was a director at AREA203 Digital where she launched international brands and oversaw various digital campaigns for local and national clients such as Guatemala Tourism Board, Grito, Tennessee Temple University, Affordable Botox of Chattanooga, Chattanooga Area Food Bank, LeadPile and Thomas Nelson Bible Group.


Ms. Knox previously held leadership positions with Marriott, SunTrust Banks Inc., and Texas Roadhouse.


"I am thrilled to join the Southside Creative team and support the continued growth of the firm and its clients," said Knox. "Southside Creative Group is known for being a trusted marketing arm to several local businesses, and I look forward to working with the team to drive new opportunities for current and future clients."


Ms. Knox holds a bachelor of science degree in business administration from the University of Tennessee at Chattanooga.

For additional information, please call 702-7253

Unemployment Rate Decreases In 86 of 95 Counties

County unemployment rates for March, released today, show the rate decreased in 86 counties, increased in four, and remained the same in five. Specific county information for March is available on the Internet; enter http://www.tn.gov/labor-wfd/labor_figures/March_Laborestimates.pdf . Davidson County had the state’s lowest major metropolitan rate of 5.5 percent in March, down ... (click for more)

Natalie Roy Joins Full Media's Chattanooga Office

Internet marketing and website development company, Full Media, recently hired Natalie Roy as an Internet marketing analyst in the company’s Chattanooga office. Ms. Roy joins Full Media with an extensive background in public relations and marketing. A Chattanooga native, she is dedicated to the community and growing businesses within it. “I care deeply about Chattanooga, so ... (click for more)

Berke Names Fred Fletcher, Of Austin, Tex., New Chattanooga Police Chief

Mayor Andy Berke announced on Thursday, Fred Fletcher of Austin, Tex., as his pick for Chattanooga Chief of Police. With 20 years of experience in law enforcement, Mr. Fletcher has served in an executive, command, or supervisory role for 12 years.  As commander in Region III of the Austin Police Department, Mr. Fletcher spearheaded community initiatives including a drug market ... (click for more)

Child, 23 Months, Found Dead In Crib With Fentanyl Patch On Back; Death Ruled Homicide

A 23-month-old Chattanooga boy has been found dead in his crib with a Fentanyl patch on his back. The death of Demarcus Bryant at 7655 Borris Dr. last month was ruled a homicide. An autopsy report says he died from "Fentanyl patch placed by someone else." Chattanooga Police are investigating. No one has yet been charged. The child was found face down in his crib. ... (click for more)

Use The Current Rail System Already In Place - And Response (2)

Why spend $20 million or more on an unproven system to run from the Southside of Chattanooga when we already have the beginnings of a system?  The question apparently has surfaced of why the Choo Choo City doesn't have a rail line. We do have a rail line with the Tennessee Valley RR Museum and their hardware. And they already make runs from the Southside to close to Enterprise ... (click for more)

Roy Exum: UAW Voices In Detroit

Today we are going to eavesdrop on somewhat of an open conversation that was held far to the north after the United Auto Workers surprisingly dropped a legal challenge with the National Labor Relations Board in Chattanooga the first thing on Monday morning. The NLRB judge certified the VW workers’ February vote to turn away the UAW at Chattanooga’s Volkswagen manufacturing plant ... (click for more)