Casey Knox becomes new director of digital and strategy at Southside Creative Group.
Southside Creative Group, an integrated marketing firm, announced the appointment of Casey Knox as director of digital and creative strategy. Her key responsibilities will be counseling clients across the agency's growing client portfolio and the enhancement of new digital offerings.
Ms. Knox brings a deep background in social media strategy and digital analysis and measurement to the firm. She regularly counsels executives and companies across multiple sectors that are looking to grow their digital competency and engage customers online including personal branding, social media engagement, content marketing and online reputation management.
"Casey brings a wealth of talent, leadership, energy and digital know-how to our team," said Ronelle Sellers, co-founder and partner at Southside Creative Group. "Her experience in healthcare, financial and professional services arenas underscores the need to support the continued growth of our clients’ businesses."
Prior to joining, Ms. Knox was a director at AREA203 Digital where she launched international brands and oversaw various digital campaigns for local and national clients such as Guatemala Tourism Board, Grito, Tennessee Temple University, Affordable Botox of Chattanooga, Chattanooga Area Food Bank, LeadPile and Thomas Nelson Bible Group.
Ms. Knox previously held leadership positions with Marriott, SunTrust Banks Inc., and Texas Roadhouse.
"I am thrilled to join the Southside Creative team and support the continued growth of the firm and its clients," said Knox. "Southside Creative Group is known for being a trusted marketing arm to several local businesses, and I look forward to working with the team to drive new opportunities for current and future clients."
Ms. Knox holds a bachelor of science degree in business administration from the University of Tennessee at Chattanooga.
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