UTC Athletics Is "All In" With adidas

Tuesday, January 21, 2014

The UTC athletics department has entered into an agreement with adidas to become the Mocs' official all-sports apparel provider, beginning with the 2014-15 academic year.

This is a five-year partnership that takes effect on July 1, 2014.

  Chattanooga joins some of the giants in collegiate athletics, such as Michigan, Kansas, Louisville and Texas A&M, as exclusive partners with adidas. 

UTC has a few existing apparel contracts that must remain in place beyond the 2014-15 season, but both men’s and women’s basketball will begin wearing adidas next season.  Additionally, TaylorMade-adidas golf will outfit the Southern Conference Champion and nationally-recognized men’s and women’s golf programs. 

“One of the first things we identified when I started in April was the need for an apparel deal that would give us a concise brand across the board and benefit as many of our sports as possible,” stated Vice Chancellor and Director of Athletics David Blackburn.  “After a lengthy bidding process and some tough decisions, adidas clearly wanted to partner with us and help equip our student-athletes for success.”

The adidas apparel deal includes all footwear, uniforms and additional clothing worn by the Mocs student-athletes, coaches and administrators.  It will also make adidas an official provider of Mocs gear through numerous retail outlets in the area.

"Our goal at adidas is to help athletes perform better and we look forward to introducing the best in performance footwear, apparel and accessories to the University of Tennessee at Chattanooga and their fans," said Mark Daniels, Director of Team Sports for adidas America. "We're excited to begin our partnership with the Mocs and help their student-athletes become stronger, lighter and faster."

This is the first all-sports apparel deal for the Mocs.  Individual programs have secured agreements with different companies for years, but this is the first relationship that covers all 17 of UTC’s programs.

“We are very excited about this move and the consistent look it will bring to all of our teams,” added Blackburn.  “We have such a strong mark with the ‘Power C’ logo, and we feel that this agreement with adidas will help solidify our brand in the community.  It will also afford us the opportunity to outfit our programs with top-of-the-line footwear and apparel from a world-wide leader in the industry and give our coaches an advantage on the recruiting trail.”


UTC Softball Selected As Preseason Favorite

SPARTANBURG, S.C. – The Chattanooga Mocs have been selected as the preseason favorite to win the 2015 Southern Conference softball championship by the league’s head coaches. Additionally, pitcher Katie Henderson, third baseman Sarah Beth Roberts and outfielder Nicole Osterman were named Preseason First-Team All-SoCon, while pitcher Taylor Deason, catcher Anyssa Robles, and outfielder ... (click for more)

Lady Scots Basketball Suffers Loss At Piedmont

DEMOREST, Ga. -- Piedmont used a 24-0 scoring run in the first half and cruised to an 81-60 win over the Covenant women's basketball team on Wednesday night inside Cave Arena. Aleigha Williams and Morgan Woodward each had 16 points for Covenant (2-16, 2-9 USA South). Woodward added five rebounds and four assists, while Williams also collected five rebounds in the defeat, Covenant's ... (click for more)

Chief Fletcher Gives Maximum Punishment To Officer Who Fired At Vehicle That Backed Toward Him; Attorney Vows To Fight To Reverse Decision

Chattanooga Police Chief Fred Fletcher has given a maximum punishment to an officer who fired four shots toward a vehicle after he said the driver backed into his vehicle with him standing behind it. Chief Fletcher sustained a finding of “improper use of force – discharge of firearm.” He suspended Officer Alex Olson for 30 days without pay – the maximum suspension allowed ... (click for more)

Van Found On Its Side Off Burkhalter Gap Road; Woman's Remains Nearby; May Be Trenton Woman Missing Since June 4

A van was found on its side off Burkhalter Gap Road on the side of Lookout Mountain near Trenton, Ga., on Wednesday with a woman's body nearby. Authorities said the woman may be a missing Trenton woman. Justine Marie Creech had been missing since June 4. The discovery was made by a woman out hiking. A skull and remains were near the rear tire, authorities said.  ... (click for more)

Shelley Andrews Will Be Missed

Shelley Andrews was one of the kindest, most thoughtful and most effective laborers in our community.  Her work with the Friends of Moccasin Bend was exemplary.  She listened, she learned and she led with dignity and class. Her brave battle with ovarian cancer was a testament to her positive spirit and commitment to her work on behalf of the people of this region. ... (click for more)

Roy Exum: This One’s For ‘Grifter’

Back in October of 2013 a Facebook page called “OAF Nation” was created to “boost the morale” of the heroes who make up our nation’s military.” It was tongue-in-cheek satire, putting funny captions on every-day pictures that showed members of the Army, Navy, Marines and Coast Guard as they defended our country. Our fighting men and women loved it. It quickly went viral and today ... (click for more)