UTC Athletics Is "All In" With adidas

Tuesday, January 21, 2014

The UTC athletics department has entered into an agreement with adidas to become the Mocs' official all-sports apparel provider, beginning with the 2014-15 academic year.

This is a five-year partnership that takes effect on July 1, 2014.

  Chattanooga joins some of the giants in collegiate athletics, such as Michigan, Kansas, Louisville and Texas A&M, as exclusive partners with adidas. 

UTC has a few existing apparel contracts that must remain in place beyond the 2014-15 season, but both men’s and women’s basketball will begin wearing adidas next season.  Additionally, TaylorMade-adidas golf will outfit the Southern Conference Champion and nationally-recognized men’s and women’s golf programs. 

“One of the first things we identified when I started in April was the need for an apparel deal that would give us a concise brand across the board and benefit as many of our sports as possible,” stated Vice Chancellor and Director of Athletics David Blackburn.  “After a lengthy bidding process and some tough decisions, adidas clearly wanted to partner with us and help equip our student-athletes for success.”

The adidas apparel deal includes all footwear, uniforms and additional clothing worn by the Mocs student-athletes, coaches and administrators.  It will also make adidas an official provider of Mocs gear through numerous retail outlets in the area.

"Our goal at adidas is to help athletes perform better and we look forward to introducing the best in performance footwear, apparel and accessories to the University of Tennessee at Chattanooga and their fans," said Mark Daniels, Director of Team Sports for adidas America. "We're excited to begin our partnership with the Mocs and help their student-athletes become stronger, lighter and faster."

This is the first all-sports apparel deal for the Mocs.  Individual programs have secured agreements with different companies for years, but this is the first relationship that covers all 17 of UTC’s programs.

“We are very excited about this move and the consistent look it will bring to all of our teams,” added Blackburn.  “We have such a strong mark with the ‘Power C’ logo, and we feel that this agreement with adidas will help solidify our brand in the community.  It will also afford us the opportunity to outfit our programs with top-of-the-line footwear and apparel from a world-wide leader in the industry and give our coaches an advantage on the recruiting trail.”


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