Tennessee Athletics Dump adidas For Nike Starting In 2015

Deal That Covers All UT Sports Teams Will Run Through 2023

Friday, January 31, 2014 - by Special to Chattanoogan.com

The University of Tennessee department of athletics announced today that it has reached an eight-year apparel and sponsorship agreement with NIKE, Inc. to become the official apparel provider for the Tennessee department of athletics.

0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255); text-align: justify;">The agreement, beginning July 1, 2015, and continuing through June 30, 2023, will supply all 20 of Tennessee’s athletics programs as well as the UT spirit squads with NIKE apparel and uniforms, footwear and additional equipment for the duration of the agreement.


“We were very thorough and deliberate in assessing and evaluating our options with our apparel partner decision,” said Vice Chancellor and Director of Athletics, Dave Hart. “NIKE is the right partner for the University of Tennessee moving forward. We appreciate our current partner and the strong relationship we have had for many years. We will continue to work together through the end of the existing contract.”


Fans will be able to purchase officially licensed Tennessee gear produced by Nike once the partnership commences in July 2015.


“NIKE is especially proud to resume our association with the University of Tennessee” said Kit Morris, Nike Sports Marketing Director. “We admire their rich tradition and are enthusiastic to begin working once again with Volunteer student-athletes, coaches, and programs.”


Tennessee has partnered with adidas since 1997 and will continue to work with the brand for the duration of the contract.

(E-mail Larry Fleming at larryfleming44@gmail.com)

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