Comdata Inc. has acquired eFueling Technologies, a wholly-owned subsidiary of Woodfin Oil Company. This acquisition allows Comdata to expand its product offerings in the unattended fueling market by combining eFueling’s and Comdata’s product knowledge and industry experience.
Comdata and eFueling partnered to develop a "robust, web-based site controller system" marketed as SmartSight. Launched in 2013, this system provides fuel merchants with real-time insight into transaction data and activity at unattended fueling sites.
"Comdata has been offering payment processing solutions to fuel merchants for more than 20 years, and we continue to provide tools and data to help our customers drive successful business operations,” said Randy Morgan, executive vice president of the fleet division at Comdata. “The acquisition of eFueling Technologies supports our continuing commitment to growth in fleet fueling market.”
“This is an exciting opportunity for eFueling to join a company that shares our passion for product quality and customer service,” said Jack Woodfin, president of Woodfin Oil Company. He added that the acquisition will take “the new standard in automated fuel management systems developed by eFueling Technologies over the past three years to a global audience. I am very proud of the entire eFueling Technologies team that has a developed a product that has far surpassed anything else in the unattended fuel management marketplace.”