General Shale CEO Richard Green To Retire

Monday, January 6, 2014
General Shale has announced that Richard L. (Dick) Green will retire as CEO effective April 1.
General Shale has announced that Richard L. (Dick) Green will retire as CEO effective April 1.

General Shale has announced that Richard L. (Dick) Green will retire as CEO effective April 1. 

General Shale is the North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world’s oldest green building materials. 

Spanning 40 years, Mr. Green’s career has been spent entirely at General Shale, beginning in 1973 as a management trainee. After being promoted to manager of the Knoxville brick plant, Mr. Green was named regional production manager with the responsibility of supervising several of the company’s manufacturing facilities. In the early 1990s, he was appointed vice president of marketing before being promoted to the company’s top executive post in 1994.

“After nearly 20 years at the helm of General Shale, and four decades working for this outstanding organization, I have decided that the time is right to retire,” Mr. Green says. “I am leaving with immense satisfaction in what we have achieved in the U.S. brick industry, and I am very proud of the company in which I have invested my life’s work. I also leave with great optimism for General Shale’s future, and I am confident that we have set a strong course for persistent, sustainable growth.” 

Following his retirement, Mr. Green will continue to support Wienerberger’s North American operations as a consultant to the managing board. In this position, he will report directly to the managing board of the Wienerberger Group.

Under Mr. Green’s direction, General Shale developed the most modern and efficient plant network in the U.S. brick industry, and has grown and developed into a leading building materials business in North America, said officials.

“I would like to thank Dick Green for his hard work and valuable contributions to General Shale over the past 40 years,” says Heimo Scheuch, CEO of Wienerberger AG. “He has managed General Shale with exceptional leadership and has created a sound foundation for future growth. In addition to Dick’s leadership skills, his in-depth industry know-how, hard work and ability to motivate his team have been the hallmarks of his professional career. In his new role with Wienerberger’s managing board, Dick’s experience with strategic matters, and his relationships with customers and the industry will play a significant factor in the company’s ongoing success.” 

Charles Smith, the current president and COO of General Shale, will succeed Mr. Green as CEO.


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