Krystal will host a ‘Square off for Square Meals’ Competition at UTC in conjunction with the University’s “I Love UTC Week,” a week-long event to celebrate students, alumni and friends.
The Square Off for Square Meals competition was created to raise awareness through philanthropy and traditions on UTC’s campus. In preparation for the event, students will raise “three square meals” through a food drive on campus. All contestants must donate a non-perishable food item to enter.
“I Love UTC Week is all about traditions, and what better way to celebrate tradition in Chattanooga than through a partnership with Krystal,” said Chuck Cantrell, associate vice chancellor of communications and marketing at UTC. “The students are eager and excited for the Krystal Square Off, and it’s encouraging to see them collecting donations for the food drive to feed families in need.”
The competition will take place in three rounds, beginning with a sorority competition, moving on to fraternities, and ending with a general student body competition. Each round will test the contestants to see who can eat six Krystals in the least amount of time.
“The Krystal Square Off was very popular in the early 2000’s, and the students and faculty at UTC really wanted to bring it back as a Chattanooga tradition for their student week,” said Julie Stark, field marketing manager of Krystal. “We are always looking for ways to be engaged and involved with Krystal Lovers throughout the region, and we are thrilled to take part in an important tradition for our brand’s hometown.”
The Square Off for Square Meals Competition will take place on Wednesday at noon in Heritage Plaza on UTC’s campus.