Volkswagen of America, Inc. (VWoA) on Monday reported 23,494 units delivered in January.
“With our planned wind down of models in run-out, our January sales results were expectedly impacted,” said Mark Barnes, vice president, Sales, Volkswagen of America, Inc. “Nonetheless, we’re optimistic we will see a steady pace in the months ahead as our Super Bowl advertisement, “Wings,” continues to raise awareness of the reliability and durability of our products, and we prepare to launch the next generation Golf family of vehicles.
Volkswagen’s 60-second Game Day advertisement “Wings” featured iconic German engineers and centers around the VW’s 100,000 mile claim – that the brand has the most vehicles on the road with over 100,000 miles*.
Last week, Volkswagen teased its 2014 Game Day spot with “Algorithm.” The series of teasers gave viewers a glimpse of what the Big Game spot might have looked like if Volkswagen had handed the creative reins over to the brand’s quirky and enthusiastic German engineers. The teaser pokes fun at Volkswagen’s perfectionist culture while “Wings” celebrates the engineers’ devotion to the design of the vehicles.