Affinion Settles Allegations Of Deceptive Advertising

And Enrollment In Discount Clubs And Memberships

Friday, February 7, 2014

Attorney General Bob Cooper and the Division of Consumer Affairs announced that Tennessee was part of a multistate settlement with Connecticut-based Affinion, and its subsidiaries Trilegiant and Webloyalty on Oct. 13, 2013.  As a result of the settlement, Affinion agreed to pay over $30 million to settle allegations that they misled consumers into signing up and paying for discount clubs and memberships.   

The deadline for submitting those complaints to the Division of Consumer Affairs is Feb. 14. 

Complaints should be sent to:  Consumer Affairs, 500 James Robertson Pkwy., 12th Floor
Nashville, TN 37243-0600.  

Affinion and its subsidiaries run multiple discount clubs and membership programs offering a variety of services such as credit monitoring, roadside assistance, and discounted travel.  Affinion markets these programs through a series of agreements with “marketing partners” – well-known banks and retailers that present these programs to consumers often immediately after the consumer has engaged in a transaction with that partner.  Affinion’s programs are marketed via direct mail, online, telemarketing, and in face-to-face point of sale transactions.  Affinion charges a monthly fee to consumers for these services, which continues until the consumers affirmatively cancel. 

Consumers who enrolled in one of Affinion’s marketing programs via online data pass or live check solicitation and submit a written complaint regarding that enrollment within 120 days of the effective date of the settlement, may be entitled to a refund.


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