American Advertising Federation Of Chattanooga Recognizes Best In Advertising

Monday, March 17, 2014

The best in Chattanooga advertising were recognized during the 46th annual American Advertising Awards, presented by American Advertising Federation of Chattanooga (AAF Chattanooga).

The award ceremony took place on Feb. 8, at the Chattanooga Theatre Centre. “The event was well attended with almost 200 professionals and students,” said Casey Knox, AAF Chattanooga president. Individuals of the local advertising and media community came out to celebrate the best of print, web, outdoor, and non-traditional advertising creativity. 

Of the near record-breaking 459 entries, 43 gold ADDY awards and 62 silver ADDYs were presented. A wide range of local advertising agencies, in-house marketing departments, and freelancers participated. Entries were judged based on creativity, originality, and creative strategy. A panel of three judges from across the nation reviewed and scored the work. 

The top award of the evening, Best of Show, went to local agency, The Johnson Group for their newspaper print campaign for River Rocks Adventure Sports Games. The campaign consisted of four ads, “H2O,” “All Rock,” “Real Mother,” and “Gravity.” 

The Best of Show Student Entry was awarded to Suzanne Ocsai of Southern Adventist University for her entry, Beards with Stories Logo in the category of Visual – Logo Design. The top student entry is awarded a $1,000 scholarship by AAF Chattanooga to encourage creative excellence at the student level. 

“The theme, “The Union of Substance and Sass,” paid homage to fact that standout advertising combines key elements of design and with edginess in order for the piece to be memorable,” said Fallon Skinner, event co-chair.

Josh Weber and Chase Long, radio personalities from Cat Country 95.3 were the emcees. Events With Taste catered the event and the bluegrass band, Slim Pickins, provided entertainment. 

The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step toward winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.


Blissful Wellness At Nutrition World Has Grand Reopening

Blissful Wellness at Nutrition World will host a grand reopening next week. It is at 6237 Vance Road Ste 8 Chattanooga, TN 37421. The week will include workshops, give a ways, and a free yoga class. For more information about the events of the week, contact Studio Manager Maggie Bailey at 423-298-8670 or visit Blissful Wellness on Facebook. (click for more)

"The Innovation Office Hop" To Kick Off Startup Week Chattanooga

To kick off this year’s Startup Week events, the Innovation District will host The Innovation Office Hop on  Sunday,  from  2-5 p.m . "All members of the community, particularly those less familiar with the district, are invited to join on this Sunday afternoon stroll between several of the cutting-edge offices in downtown Chattanooga’s Innovation District," ... (click for more)

Man Says He Did Nothing To Provoke Shooting At Bakewell Gas Station; Suspect Says Victim Was Coming Toward Him

A 33-year-old man who was shot in the face during a clash at a Bakewell gas station said he did nothing to provoke the shooting. The man charged said the victim cursed him, then started toward him. General Sessions Court Judge Clarence Shattuck, after a hearing on Tuesday, bound to the Grand Jury a charge of attempted first-degree murder against Donald Stuard II, 29, of Old Washington ... (click for more)

Councilman Banks Asks Bradley Schools To Dismiss Liquor-By-The-Drink Lawsuit; Fivas Hits The Ground Running

The courts have twice ruled in favor of the city of Cleveland regarding taxes generated by the sale of liquor-by-the-drink, Councilman Richard Banks noted at the Cleveland City Council meeting Monday afternoon. Therefore, he made a motion to ask the new Bradley County School Board to dismiss its lawsuit against Cleveland. That board has been seeking to be paid a large portion of ... (click for more)

Of Course Gangs Are A Public Nuisance

Now, I don't know it all.  Beginning with my parents, folks of all sorts have been actively pointing out my ignorance for more than seven decades now.  So I'm well aware that I don't know it all.  In recent months I've begun to develop an appreciation for the local work of Mr. Neal Pinkston; I've been impressed with several things he's been doing in his official ... (click for more)

Roy Exum: Arnold Palmer’s Greatness

This is hardly meant to be flippant but I’d be willing to bet I’ve been in the presence of more great people than anyone you know. I’ve never ranked them, or ever dared to wonder who was the greatest, such as Muhammad Ali or Elvis Presley, but there are two traits that those who reach the highest pinnacle have in common. First, not a one of them was any good at what made them famous ... (click for more)