American Advertising Federation Of Chattanooga Recognizes Best In Advertising

Monday, March 17, 2014

The best in Chattanooga advertising were recognized during the 46th annual American Advertising Awards, presented by American Advertising Federation of Chattanooga (AAF Chattanooga).

The award ceremony took place on Feb. 8, at the Chattanooga Theatre Centre. “The event was well attended with almost 200 professionals and students,” said Casey Knox, AAF Chattanooga president. Individuals of the local advertising and media community came out to celebrate the best of print, web, outdoor, and non-traditional advertising creativity. 

Of the near record-breaking 459 entries, 43 gold ADDY awards and 62 silver ADDYs were presented. A wide range of local advertising agencies, in-house marketing departments, and freelancers participated. Entries were judged based on creativity, originality, and creative strategy. A panel of three judges from across the nation reviewed and scored the work. 

The top award of the evening, Best of Show, went to local agency, The Johnson Group for their newspaper print campaign for River Rocks Adventure Sports Games. The campaign consisted of four ads, “H2O,” “All Rock,” “Real Mother,” and “Gravity.” 

The Best of Show Student Entry was awarded to Suzanne Ocsai of Southern Adventist University for her entry, Beards with Stories Logo in the category of Visual – Logo Design. The top student entry is awarded a $1,000 scholarship by AAF Chattanooga to encourage creative excellence at the student level. 

“The theme, “The Union of Substance and Sass,” paid homage to fact that standout advertising combines key elements of design and with edginess in order for the piece to be memorable,” said Fallon Skinner, event co-chair.

Josh Weber and Chase Long, radio personalities from Cat Country 95.3 were the emcees. Events With Taste catered the event and the bluegrass band, Slim Pickins, provided entertainment. 

The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step toward winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.


Undercover Hostess Launches New Website

Undercover Hostess, the women-owned startup which creates and rents stylish party supplies, announced the launch of their new website,  www.undercoverhostess.com  on Tuesday, Sept. 30. The company debuted a unique and innovative concept for hosting parties: beautifully detailed party kits that customers rent, and are then delivered right to their door.   ... (click for more)

Scott Miller Joins LBMC

LBMC, PC, has added Scott Miller to the Accounting and Assurance services team. Mr. Miller serves as a staff accountant within the LBMC Accounting and Assurance team working with companies in the manufacturing, not-for-profit, and real estate industries. Prior to LBMC, Mr. Miller worked as an intern for both Kraft CPA’s and Parker, Parker & Associates. He earned both ... (click for more)

Attorneys For Life Care Centers Of America Seek Direct Appeal On Key Issue In Federal Lawsuit

Attorneys for Life Care Centers of America are seeking a direct appeal to the Sixth Circuit Court of Appeals on a key issue in the case in which the federal government is seeking millions of dollars in reimbursements, plus treble damages, against the Cleveland, Tn.,-based firm. The attorneys want to appeal a decision by Federal Judge Sandy Mattice that would allow the testimony ... (click for more)

Couple Die In Wreck In Marion County After Vehicle Goes Off Highway In A Curve

Two people died in a wreck in Marion County late Saturday night. The victims were identified as Glenda White, 33, of Palmer, Tn., and Jeremy Braden, 28, of Gruetli Laager, Tn. Both were ejected from their vehicle. They ran off the left side of Highway 108 at a curve while going north. The vehicle went through a fence into a field, before striking a tree and then coming ... (click for more)

Frances Pope Is The Only Answer For East Ridge Mayor

The time is upon us to stand together for a change, a changing of the guard for the better.  A time to elect officials that will actually listen to all the citizens that have concerns. A time to come together to watch East Ridge grow with new development. A time to elect the people in charge of the direction the city goes. A time when community involvement is essential. ... (click for more)

Roy Exum: UT Ain’t Heard Nothing Yet!

Just moments before Florida would seal a football 10-9 victory over Tennessee in early October, the student section in Neyland Stadium stooped to a new low when it vociferously chanted, “F*** you, Florida! F*** you, Florida!” It was shocking, a loud and vulgar display of all that sportsmanship isn’t, and served as a great embarrassment to Knoxville and the university. Jimmy Cheek, ... (click for more)