Lee University PRSSA Bateman Team Participates In National Competition

Monday, March 24, 2014 - by Mary Beth Callahan, Lee University
Pictured here are the 2013-2014 Lee PRSSA Bateman team members.  Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors.  Back row, Stephanie Olson and Krystin Reppond.
Pictured here are the 2013-2014 Lee PRSSA Bateman team members. Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors. Back row, Stephanie Olson and Krystin Reppond.
- photo by Brooke Svitak

Lee’s Public Relations Student Society of America Bateman team is competing in an annual PRSSA case study competition for public relations students. The competition provides students an opportunity to apply classroom education and internship experiences to the “real-world experience” of creating and implementing a full public relations campaign.

“Although Bateman has been the most difficult task I have been given as a student, it has also been one of the most rewarding experiences of my academic career,” said Diana Stevenson, Lee PRSSA Bateman team member. “Bateman has shown me how to take the lessons from the classroom and apply them in real time with a real client.” 

The national PRSSA Chapter, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, challenges PRSSA Bateman teams to grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments. This financial service allows users to securely send, request, and receive money from their existing bank account using just an email address or mobile number.

Each PRSSA Bateman team is challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February, and final entries are due to PRSSA Headquarters this month. More than 75 Bateman teams enter the competition each year giving students experience that can translate to resume additions, portfolio pieces and even jobs.  

“Over the past seven months, this team has worked hard to develop a creative and strategic campaign, and this February, they launched their campaign with much success,” said Dr. Christie Kleinmann, Lee PRSSA Bateman team faculty advisor. “I am so proud of these girls and their unfailing commitment to excellence.”

After an extensive judging process executed by the parent chapter, Public Relations Society of America and other professionals, three finalist Bateman teams will be chosen to present their campaigns to sponsor representatives this summer. First, second, and third place teams will be rewarded. All teams will be recognized at the 2014 PRSSA National Conference in Washington, D.C.

Since the first Lee PRSSA Bateman team campaign in 2003, Lee teams have placed fourth nationally and have received three honorable mentions. The Lee PRSSA Bateman team annually competes against approximately 60 universities nationwide. 

Lee PRSSA Bateman team 2013-2014 members include public relations seniors Erin Evors, Stephanie Olson, Krystin Reppond, Diana Stevenson, and Julia Wilhelm.

For more information about the Lee PRSSA Bateman team case study competition, contact Dr. Kleinmann at ckleinmann@leeuniversity.edu or visit http://www.prssa.org/. 



Central High Class Of 1960 To Have 55th Reunion On Sept. 11

The Chattanooga Central High School Class of 1960 is having its 55th reunion on Friday, Sept. 11, at the Mountain City Club, 721 Chestnut St. Mix & Mingle begins at 6 p.m. with dinner at 7:15 p.m .   Cost is $40 per person.  Checks should be payable to CHS Class of 1960 and mailed to Pam Harless Miller, 254 South Crest Road, Chattanooga, Tn., 37404-5521. ... (click for more)

Lee’s Kicklighter Earns PhD

Lee University’s Dr. Taz Kicklighter has earned his doctorate in athletic training from Rocky Mountain University of Health Professions.  His dissertation, titled “A Holistic Investigation of Clinical Reasoning in Athletic Training,” discusses the measurement, understanding, and development of clinical reasoning ability in athletic trainers and athletic training students.  ... (click for more)

Boy, 4, Struck By Vehicle Near Tunnel Boulevard

A four-year-old boy was struck by a vehicle near Tunnel Boulevard on Saturday afternoon. A t approximately 4:20 p.m.,  the Chattanooga Police Department responded to 3400 Through St. on a c hild struck by a vehicle.  T he victim was conscious when officers arrived. He was transported to a local hospital. I nvestigators are continuing to compile ... (click for more)

Assessor Bennett, Former Assessor Ramsey In Jetton Camp For Assessor Of Property

Assessor of Property Bill Bennett and former Assessor Claude Ramsey recommended Sterling Jetton as the next assessor at a breakfast fundraiser at Wally's Restaurant in East Ridge on Saturday morning. Mr. Jetton, who spent 27 years in the assessor's office, is running against County Commissioner Marty Haynes in the March 1 Republican primary. Noting the political heavyweights ... (click for more)

DWT Is DUI

A routine narrative of a DUI arrest report goes something like this:   The defendant was operating a motor vehicle in the 00 block of sonsoroad. The driver was weaving back and forth across the marked roadway. The defendant drove through a stop sign. Was stopped at an intersection despite the traffic light was green. Entered the lane of another vehicle and caused a ... (click for more)

Roy Exum: What Voters Think

There are over 9,000 students who attend Quinnipiac University in Hamden, Conn., which – in an effort to be relative -- is just a touch smaller than our UT-Chattanooga. What makes Quinnipiac unique is that it is home of The Quinnipiac University Polling Institute, which produces what’s called the “Q Poll” because hardly anybody knows how to pronounce “Kwin-uh-pe-ack.” The Q ... (click for more)