Lee University PRSSA Bateman Team Participates In National Competition

Monday, March 24, 2014 - by Mary Beth Callahan, Lee University
Pictured here are the 2013-2014 Lee PRSSA Bateman team members.  Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors.  Back row, Stephanie Olson and Krystin Reppond.
Pictured here are the 2013-2014 Lee PRSSA Bateman team members. Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors. Back row, Stephanie Olson and Krystin Reppond.
- photo by Brooke Svitak

Lee’s Public Relations Student Society of America Bateman team is competing in an annual PRSSA case study competition for public relations students. The competition provides students an opportunity to apply classroom education and internship experiences to the “real-world experience” of creating and implementing a full public relations campaign.

“Although Bateman has been the most difficult task I have been given as a student, it has also been one of the most rewarding experiences of my academic career,” said Diana Stevenson, Lee PRSSA Bateman team member. “Bateman has shown me how to take the lessons from the classroom and apply them in real time with a real client.” 

The national PRSSA Chapter, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, challenges PRSSA Bateman teams to grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments. This financial service allows users to securely send, request, and receive money from their existing bank account using just an email address or mobile number.

Each PRSSA Bateman team is challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February, and final entries are due to PRSSA Headquarters this month. More than 75 Bateman teams enter the competition each year giving students experience that can translate to resume additions, portfolio pieces and even jobs.  

“Over the past seven months, this team has worked hard to develop a creative and strategic campaign, and this February, they launched their campaign with much success,” said Dr. Christie Kleinmann, Lee PRSSA Bateman team faculty advisor. “I am so proud of these girls and their unfailing commitment to excellence.”

After an extensive judging process executed by the parent chapter, Public Relations Society of America and other professionals, three finalist Bateman teams will be chosen to present their campaigns to sponsor representatives this summer. First, second, and third place teams will be rewarded. All teams will be recognized at the 2014 PRSSA National Conference in Washington, D.C.

Since the first Lee PRSSA Bateman team campaign in 2003, Lee teams have placed fourth nationally and have received three honorable mentions. The Lee PRSSA Bateman team annually competes against approximately 60 universities nationwide. 

Lee PRSSA Bateman team 2013-2014 members include public relations seniors Erin Evors, Stephanie Olson, Krystin Reppond, Diana Stevenson, and Julia Wilhelm.

For more information about the Lee PRSSA Bateman team case study competition, contact Dr. Kleinmann at ckleinmann@leeuniversity.edu or visit http://www.prssa.org/. 




Local Educator Among Those Who Earned Top Honors With STEM Excellence Awards

Dr. Tony Donen, principal of STEM School Chattanooga was among the winners announced today by the Tennessee STEM Innovation Network of the “STEM Excellence Awards,” a series of competitive awards that recognize outstanding teachers, leaders and advocates in the fields of science, technology, engineering and math (STEM) education.  The TSIN will honor awardees at the fourth ... (click for more)

Cleveland City Schools' Activities For Week Of April 23

Cleveland High School Theater Department presents the musical  Disaster!  Earthquakes, tidal waves, infernos and the unforgettable songs of the '70s take center stage in this homage to classic disaster films. Tickets are $12/adults and $8/students. Final show is tonight, 7:00 pm in the Betsy Vines Memorial Theater at CHS. For more information contact Don Markham, ... (click for more)

TBI Puts Man Who Killed 4 At Waffle House On Its "10 Most Wanted" List

A man who killed four people and injured two others at a Waffle House near Nashville on Sunday morning is still on the loose and has been added to the Tennessee Bureau of Investigation's ‘Top 10 Most Wanted’ list. He was identified as Travis Reinking, 29, of Morton, Ill., was arrested last year when he was in a restricted area at the White House in Washington, D.C. Reinking ... (click for more)

Dayton Teen Arrested After Running From Deputies On Highway 60; Passenger Caught With Drugs

Hamilton County Sheriff deputies caught up with a Dayton teen who drove off at a high rate of speed on Highway 60 on Sunday afternoon. A passenger in the vehicle was caught with drugs. At approximately  5 p.m. , deputies observed a white Chrysler 200 traveling south in the 7800 block of Highway 60 at a high rate of speed. The driver was improperly passing other vehicles ... (click for more)

Teachers Have Good Compensation Compared To Other Taxpayers - And Response

Hamilton County experienced a property tax increase of about 10.7 percent in 2017. By law the reappraisal of property shall not increase tax revenue. So after the reappraisal the state certified millage rate for Hamilton County was 2.4976 per hundred dollars assessed value. The county commission voted to raise the millage rate to 2.7652 per hundred. That's about a 10.7 percent increase ... (click for more)

Roy Exum: Always Know The Facts

I adore the fact so many of America’s high school and college students are very active in our battle against violence in our schools but bemoan the fact that when you combine youth and ‘lack of experience’ they often are misguided and ill-informed. The best example came on Saturday when a reporter for Campus Reform walked around the Cal State-Santa Barbara campus asking the students ... (click for more)