Lee University PRSSA Bateman Team Participates In National Competition

Monday, March 24, 2014 - by Mary Beth Callahan, Lee University
Pictured here are the 2013-2014 Lee PRSSA Bateman team members.  Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors.  Back row, Stephanie Olson and Krystin Reppond.
Pictured here are the 2013-2014 Lee PRSSA Bateman team members. Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors. Back row, Stephanie Olson and Krystin Reppond.
- photo by Brooke Svitak

Lee’s Public Relations Student Society of America Bateman team is competing in an annual PRSSA case study competition for public relations students. The competition provides students an opportunity to apply classroom education and internship experiences to the “real-world experience” of creating and implementing a full public relations campaign.

“Although Bateman has been the most difficult task I have been given as a student, it has also been one of the most rewarding experiences of my academic career,” said Diana Stevenson, Lee PRSSA Bateman team member. “Bateman has shown me how to take the lessons from the classroom and apply them in real time with a real client.” 

The national PRSSA Chapter, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, challenges PRSSA Bateman teams to grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments. This financial service allows users to securely send, request, and receive money from their existing bank account using just an email address or mobile number.

Each PRSSA Bateman team is challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February, and final entries are due to PRSSA Headquarters this month. More than 75 Bateman teams enter the competition each year giving students experience that can translate to resume additions, portfolio pieces and even jobs.  

“Over the past seven months, this team has worked hard to develop a creative and strategic campaign, and this February, they launched their campaign with much success,” said Dr. Christie Kleinmann, Lee PRSSA Bateman team faculty advisor. “I am so proud of these girls and their unfailing commitment to excellence.”

After an extensive judging process executed by the parent chapter, Public Relations Society of America and other professionals, three finalist Bateman teams will be chosen to present their campaigns to sponsor representatives this summer. First, second, and third place teams will be rewarded. All teams will be recognized at the 2014 PRSSA National Conference in Washington, D.C.

Since the first Lee PRSSA Bateman team campaign in 2003, Lee teams have placed fourth nationally and have received three honorable mentions. The Lee PRSSA Bateman team annually competes against approximately 60 universities nationwide. 

Lee PRSSA Bateman team 2013-2014 members include public relations seniors Erin Evors, Stephanie Olson, Krystin Reppond, Diana Stevenson, and Julia Wilhelm.

For more information about the Lee PRSSA Bateman team case study competition, contact Dr. Kleinmann at ckleinmann@leeuniversity.edu or visit http://www.prssa.org/. 



Nuclear Regulatory Commission Awards Scholarship Funds To Chattanooga State

The United States Nuclear Regulatory Commission (NRC) has awarded $146,845 to fund scholarships for students in nuclear-related programs at Chattanooga State Community College. The donation made to the Chattanooga State’s Nuclear Scholarship Program will provide 32 scholarships to full-time students majoring in one of four nuclear-related programs of study in the Engineering ... (click for more)

New $1.1 Million Gift Establishes W. Max Finley Chair For Excellence In American Business At UTC

Continuing a legacy of support for UTC, a $1.1 million gift from the Finley family has created the W. Max Finley Chair for Excellence in American Business to honor the entrepreneurial energy and career of the late W. Max Finley, former chairman of the RockTenn Corporation.  The W. Max Finley Chair will employ or retain a distinguished faculty member for the UTC College of ... (click for more)

Deputy Beaten After Vehicle Crashes In His Yard Sues Officers

A man who was mistakenly beaten by officers who had been pursuing a pickup truck that crashed into his home has sued Hamilton County and the officers for $700,000. Aaron Lucas Shelton and his wife, Heather Nicole Shelton, filed the suit in Circuit Court. Aaron Shelton is himself a deputy sheriff. It names Curtis Brian Killingsworth and unknown officers who allegedly took part ... (click for more)

Signal Council, Residents Concerned About Unsafe Driving En Route To Schools

The town council of Signal Mountain is dealing with a traffic problem caused by increased traffic to and from Signal Mountain Middle High School and Nolan Elementary. Mayor Dick Gee said, “This is a tough issue that we wouldn’t have to deal with if everyone would drive responsibly.” The main concern is for safety and in November the council agreed to try to fix the problem by ... (click for more)

Net Neutrality: The Beginning Of The End Or Just A New Beginning?

“The Internet is simply too important to be left without rules and without a referee on the field,” says Tom Wheeler, chairman of the Federal Communications Commission, “Today’s order is more powerful and more expansive than any previously suggested.”  The FCC’s vote for so-called Net Neutrality purports to allow the agency to regulate the Internet as a public utility.  ... (click for more)

Roy Exum: My Garden On March 1

As I try to do at the beginning of each month, I stroll through my garden to see the good and the bad. This morning there is still a solid covering of snow but, as usual, there is still a lot to see. March is historically known for “coming in like a lion and leaving like a lamb” so let’s see who gets what: A LAMB to the fact 90-year-old Floyd Hartwig of Easton, Calif., and his ... (click for more)