Lee University PRSSA Bateman Team Participates In National Competition

Monday, March 24, 2014 - by Mary Beth Callahan, Lee University
Pictured here are the 2013-2014 Lee PRSSA Bateman team members.  Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors.  Back row, Stephanie Olson and Krystin Reppond.
Pictured here are the 2013-2014 Lee PRSSA Bateman team members. Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors. Back row, Stephanie Olson and Krystin Reppond.
- photo by Brooke Svitak

Lee’s Public Relations Student Society of America Bateman team is competing in an annual PRSSA case study competition for public relations students. The competition provides students an opportunity to apply classroom education and internship experiences to the “real-world experience” of creating and implementing a full public relations campaign.

“Although Bateman has been the most difficult task I have been given as a student, it has also been one of the most rewarding experiences of my academic career,” said Diana Stevenson, Lee PRSSA Bateman team member. “Bateman has shown me how to take the lessons from the classroom and apply them in real time with a real client.” 

The national PRSSA Chapter, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, challenges PRSSA Bateman teams to grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments. This financial service allows users to securely send, request, and receive money from their existing bank account using just an email address or mobile number.

Each PRSSA Bateman team is challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February, and final entries are due to PRSSA Headquarters this month. More than 75 Bateman teams enter the competition each year giving students experience that can translate to resume additions, portfolio pieces and even jobs.  

“Over the past seven months, this team has worked hard to develop a creative and strategic campaign, and this February, they launched their campaign with much success,” said Dr. Christie Kleinmann, Lee PRSSA Bateman team faculty advisor. “I am so proud of these girls and their unfailing commitment to excellence.”

After an extensive judging process executed by the parent chapter, Public Relations Society of America and other professionals, three finalist Bateman teams will be chosen to present their campaigns to sponsor representatives this summer. First, second, and third place teams will be rewarded. All teams will be recognized at the 2014 PRSSA National Conference in Washington, D.C.

Since the first Lee PRSSA Bateman team campaign in 2003, Lee teams have placed fourth nationally and have received three honorable mentions. The Lee PRSSA Bateman team annually competes against approximately 60 universities nationwide. 

Lee PRSSA Bateman team 2013-2014 members include public relations seniors Erin Evors, Stephanie Olson, Krystin Reppond, Diana Stevenson, and Julia Wilhelm.

For more information about the Lee PRSSA Bateman team case study competition, contact Dr. Kleinmann at ckleinmann@leeuniversity.edu or visit http://www.prssa.org/. 



GPS Takes Best Delegation And Runner-Up Delegation At Model UN Conference

The Best Delegation (France) and Runner-Up Delegation (Mexico) awards both went to GPS at the Southeastern High School Model United nations conference.  GPS sponsor Glen Vey said the teams “distinguished themselves.” This is the third time in four years that GPS has been recognized as Best Delegation. This year’s conference hosted 13 schools from Chattanooga and beyond, ... (click for more)

Chattanooga State Boosts LaPaz Food Drive

Students, faculty and staff banded together in support of the annual food drive to La Paz Chattanooga. A total of 41 boxes of food were collected, packed and delivered on Monday in time for Thanksgiving. According to Dr. Katheryn Thompson, Spanish Club advisor, “It was the most boxes we ever have been able to deliver and it was all due to the support of our students and campus community.” ... (click for more)

1 Dies, 1 Critically Injured In North Chattanooga House Fire

For the second time in three days, a house fire has resulted in tragedy with a 35-year-old woman dying and a man critically injured in North Chattanooga. At 10:13 a.m. on Wednesday, Chattanooga firefighters were dispatched to a reported house fire with entrapment at 220 Houser St. The first firefighters on the scene saw flames shooting out windows and part of the roof. Having ... (click for more)

Appeal Dropped In $25 Million Lawsuit Filed Against Hennen's Restaurant By Lisa Barnes

An appeal has been dropped of a Circuit Court jury verdict that found Hennen's Restaurant not at fault in a $25 million lawsuit brought by Lisa Barnes. Circuit Court officials said the appeal was "voluntarily" dropped. It had been set to be reviewed by the Tennessee Court of Appeals. The verdict in the courtroom of Judge Neil Thomas in early February came at the end of ... (click for more)

Lawlessness At Heritage Park

As a frequent visitor at Heritage Park in East Brainerd, I must say that the situation is becoming slightly out of control.  To start, parking is atrocious.  The unpaved lot contains nothing but loose gravel which has naturally given way to divots in the ground assuring you a few bumps.  Why isn't this area smoothed out?  It's not worth parking there anyways ... (click for more)

Roy Exum: Why I Am Thankful 2014

Over 40 years ago I was a young sports writer when I came up with the notion of setting daily things aside, just for one day, and writing about why “I Am Thankful.” Every Thanksgiving I come up with my list and it is as much about me as it is about my gratitude for all things great and small. I can’t imagine approaching this day in any other way. Here we go … I AM THANKFUL for ... (click for more)