Lee University PRSSA Bateman Team Participates In National Competition

Monday, March 24, 2014 - by Mary Beth Callahan, Lee University
Pictured here are the 2013-2014 Lee PRSSA Bateman team members.  Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors.  Back row, Stephanie Olson and Krystin Reppond.
Pictured here are the 2013-2014 Lee PRSSA Bateman team members. Front row, from left, Diana Stevenson, Julia Wilhelm, and Erin Evors. Back row, Stephanie Olson and Krystin Reppond.
- photo by Brooke Svitak

Lee’s Public Relations Student Society of America Bateman team is competing in an annual PRSSA case study competition for public relations students. The competition provides students an opportunity to apply classroom education and internship experiences to the “real-world experience” of creating and implementing a full public relations campaign.

“Although Bateman has been the most difficult task I have been given as a student, it has also been one of the most rewarding experiences of my academic career,” said Diana Stevenson, Lee PRSSA Bateman team member. “Bateman has shown me how to take the lessons from the classroom and apply them in real time with a real client.” 

The national PRSSA Chapter, in partnership with Fiserv, Inc., a leading global provider of financial services technology solutions, challenges PRSSA Bateman teams to grow awareness and usage of Popmoney, a service that facilitates digital person-to-person payments. This financial service allows users to securely send, request, and receive money from their existing bank account using just an email address or mobile number.

Each PRSSA Bateman team is challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through January, teams implement in February, and final entries are due to PRSSA Headquarters this month. More than 75 Bateman teams enter the competition each year giving students experience that can translate to resume additions, portfolio pieces and even jobs.  

“Over the past seven months, this team has worked hard to develop a creative and strategic campaign, and this February, they launched their campaign with much success,” said Dr. Christie Kleinmann, Lee PRSSA Bateman team faculty advisor. “I am so proud of these girls and their unfailing commitment to excellence.”

After an extensive judging process executed by the parent chapter, Public Relations Society of America and other professionals, three finalist Bateman teams will be chosen to present their campaigns to sponsor representatives this summer. First, second, and third place teams will be rewarded. All teams will be recognized at the 2014 PRSSA National Conference in Washington, D.C.

Since the first Lee PRSSA Bateman team campaign in 2003, Lee teams have placed fourth nationally and have received three honorable mentions. The Lee PRSSA Bateman team annually competes against approximately 60 universities nationwide. 

Lee PRSSA Bateman team 2013-2014 members include public relations seniors Erin Evors, Stephanie Olson, Krystin Reppond, Diana Stevenson, and Julia Wilhelm.

For more information about the Lee PRSSA Bateman team case study competition, contact Dr. Kleinmann at ckleinmann@leeuniversity.edu or visit http://www.prssa.org/. 



Augustine Named Recipient Of Lee’s Excellence In Scholarship Award

Dr. Daniela C. Augustine, associate professor of theological ethics, has been named as the recipient of Lee University’s 2016 Excellence in Scholarship Award. The winner of this award is chosen each year by the Faculty Committee on Research and Scholarship. Lee President Dr. Paul Conn officially recognized Dr. Augustine for this award during spring commencement earlier this ... (click for more)

Chattanooga State's Nursing And Allied Health Division Offers Summer Information Sessions

The Nursing and Allied Health Division at Chattanooga State offers monthly information sessions for students interested in the health care professions. The sessions are held at the main campus; some sessions are required for program admittance while others are strongly encouraged. Please visit the Nursing and Allied Health website at www.chattanoogastate.edu/nursing-allied-health ... (click for more)

Jury Chosen For Hawk Murder Trial

Twelve jurors and two alternates have been chosen for the trial of Billy Hawk.  Hawk is charged with a cold case murder from 1981 involving victim Johnny Mack Salyer, who was found in a locked steel drum in the Tennessee River. At the time of the murder, Salyer and Hawk were co-defendants in a cocaine distribution case.  Seventy-two jurors appeared for jury duty ... (click for more)

Chattanooga Honors Military Veterans

A Memorial Day service was held at the National Cemetery on Monday. (click for more)

Calling Out Bad Behavior In St. Elmo - And Response (2)

I have lived in the St. Elmo community of Chattanooga for practicially all 52 years of my life. My grandmother moved to St. Elmo in 1919. My Dad was literally born in a home in St. Elmo and lived his entire 72 years in this community and my Mom has lived here 60 years of her life. I am very disappointed in what my neighborhood has become. I like people. ... (click for more)

Roy Exum: Amputee Team Wins Relay

As a news junkie there isn’t a lot that gets past me in my morning reading, yet I had no idea there was a relay race in Chattanooga two weekends ago. Maybe that’s why 1,500 people ran away and never came back – the finish line was in Nashville. How the Ragnar Relays work is pretty simple. The organizers pick two cities that are about 200 miles apart and then 12-to-14 runners ... (click for more)