VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


October Brings Fall Fun Throughout Tennessee

Ongoing Jonesborough –   Tour Tennessee’s Oldest Town , downtown Jonesborough,  11 a.m. every Monday ,  Wednesday ,  Friday  and  Saturday  starting from the International Storytelling Center. Chattanooga –  Mammoths, saber tooth tigers and more prehistoric animals are stars of “ Titans of the Ice Age 3D ” playing now at the ... (click for more)

Tennessee Aquarium's AquaScarium Family Halloween Party To Have Unique Start This Year

Families who arrive early for the Tennessee Aquarium's AquaScarium VII Halloween party will get an extra special treat - the chance to see someone walk a line suspended between the Aquarium's peaks. Local world-class highliner Edward Yates will rig lines of great heights on the Tennessee Aquarium peaks and then walk across them as a unique feature of RiverRocks 2014. ... (click for more)

Two North Shore Sold To Pennsylvania Real Estate Firm For Almost $24 Million

The Two North Shore commercial development on Manufacturers Road in North Chattanooga has been sold to a Pennsylvania real estate firm for  $23,983,363. Steve Arnsdorff, who developed the successful center from the ground up and has continued to manage it, said the deal closed last week. He said the sale for the property at 319 Manufacturers Road is to Stoltz Real Estate ... (click for more)

Lookout Valley Middle High School Closed Friday Due To Water Main Break

County school officials said late Thursday night that LookoutValley Middle High School will be closed Friday due to a water main break. Officials said, "This is an official message from the Hamilton County Department of Education to the parents, faculty, and staff of Lookout Valley Middle High School.  Please accept our apologies for the lateness of this message. "Due ... (click for more)

Thanks For Publishing The Stokes Photo Book

I pre-ordered the Stokes Photo Book and picked it up Wednesday . The covers and content are very high quality and contain photos you will not see anywhere else.  This book of photos is worth much more than $35.  I have seen many historic photos of my hometown Chattanooga, but this collection is amazing. My favorites are National Cemetery, Confederate Cemetery near ... (click for more)

Roy Exum: Saban: ‘Ratings Don’t Matter’

When the first College Football Playoff rankings were released earlier this week, Alabama football coach Nick Saban got it right on the button when he shrugged, “I don't even care, to be honest with you." "To me, none of it matters, What does it matter?” he laughed at the Tide’s No. 6 ranking. “I mean, it only matters where you end up at the end. So what matters to us is how ... (click for more)