VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


Tennessee Aquarium To Get Monster Fish Exhibit

Any angler knows that success often depends on great partners, timing, and a little bit of luck. Those same ingredients have come together to land a super-sized, special exhibition in Chattanooga this fall. “Monster Fish: In Search of the Last River Giants,” a National Geographic exhibition, will open on October 1 in the River Place building adjacent to the Tennessee Aquarium’s ... (click for more)

The Tennessee Aquarium’s 2016 Serve And Protect Event Is Sept 15

The Tennessee Aquarium and several of Chattanooga’s top restaurants are gearing up for the Serve and Protect event on Thursday, Sept. 15. It takes a lot of preparation to organize a special evening that pairs a live cooking show with an elegant seafood dinner in one of the Aquarium’s galleries.  Longtime friends, chefs Virginia Willis and Tamie Cook, will make mouths water ... (click for more)

Jury Awards 25 City Police Personnel Total Of $562,000 On Claims That Pay Plan Was Not Followed

A Chancery Court jury on Wednesday gave a verdict totaling $562,000 for 25 city police personnel who filed suit almost five years ago alleging that the city never lived up to terms of a 2010 pay plan. Attorney Stevie Phillips, who tried the case along with Janie Parks Varnell, said, "The jury awarded each officer what we had asked for to the penny." She stated, "These 25 members ... (click for more)

TDEC Defends Its Operation Of Septic Permit Office In Bradley County; Backs Hank Thompson

The Tennessee Department of Environment and Conservation (TDEC) defended the operation of its septic permit office in Bradley County, including the work of manager Hank Thompson. The Bradley County Commission is studying whether to take over the operation of the office, saying there have been a number of complaints against Mr. Thompson and that he recently kicked Commissioner ... (click for more)

Alexander Should Do Something About The Affordable Health Care Act Price Increase - And Response (3)

Re:  Alexander's remarks about Tennesseans not affording "Affordable Health Care Act" prices Mr. Alexander,  Your message stated, Tennesseans can't afford a 44 percent to 62 percent increase in the Affordable Care prices.  I simply ask, as Senate Health Committee chairman, why don't you do something about it?  Don't tell us something most know already.  ... (click for more)

Roy Exum: 40 Questions About ‘Blue Bags’

No. 1 – Did you know that one in every five of the 42,000 children in the Hamilton County school district is what the experts call “food deprived?” No. 2 – Can you get your arms around the fact that a huge percentage of those 8,400 children get little, if nothing, to eat from Friday at lunch until they return to our schools on Monday? No. 3 -- Did you know that you – just ... (click for more)