VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


Gulf County, Florida Helps Visitors 'Discover Scuba'

Gulf County, Fl., is gearing up for summer adventures, including one that might surprise some visitors: scuba diving. While travelers no doubt expect to find diving in an area that boasts 244 miles of shoreline, they might be surprised to learn that even those who aren’t scuba certified can dive in Gulf County. Daly's Watersports is one of a few select dive shops across ... (click for more)

Tennessee State Parks To Host National Trails Day Hikes

Tennessee State Parks will celebrate National Trails Day with free, guided hikes at all 56 parks on  Saturday, June 3 . Events will include free, ranger-led hikes through areas with waterfalls and scenic vistas as well as hikes focused on local history and trail clean-ups. With more than 1,000 miles of trails ranging from easy, paved paths to rugged backcountry trails, ... (click for more)

Alexander: Corps Allocates $37 Million For Chickamauga Lock, Construction For 3rd Consecutive Year

Senator Lamar Alexander (R-Tenn.) said the Army Corps of Engineers Work Plan for Fiscal Year 2017 "includes good news for all of East Tennessee – and everyone who benefits from river traffic passing through the Chickamauga Lock in Chattanooga." In addition to funding slated for the first three priority projects of the Inland Waterways Trust Fund, the Corps of Engineers’ Work ... (click for more)

Chris Thomas Serving As Interim Executive Director At Finley Stadium; Stadium And Pavilion Constantly In Use

The operation of Finley Stadium is in transition since the departure of former Executive Director Paul Smith and his staff. At the meeting of the Stadium Corporation’s board of directors Tuesday, Chairman Gordon Davenport announced that Chris Thomas, principal manager of the Chattanooga Market has stepped in to serve as interim executive director. Mr. Davenport told the board that ... (click for more)

Tennessee Business Expansions On Rise Across State

In 2016, Tennessee was named State of the Year for Economic Development by Southern Business & Development Magazine based on project totals and the variety of industries that invested in the state and created jobs. To a great extent, Bradley and Polk Counties have benefited from that investment.   From February 2015 to February 2016, Cleveland/Bradley County led the ... (click for more)

Roy Exum: The Public Defender And The Mental Health Court

I am holding in my hand a list of the names of 50 very real people who cost the taxpayers of Hamilton County a combined $3,037.090 in incarceration charges before July 2015. These people live in our county and I dare say it is not completely their fault that they were put in the county jail. Each has a professionally-diagnosed mental illness and today, most regretfully, the County ... (click for more)