VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


1st Custom-Built Bed And Breakfast Breaks Ground In Chattanooga

After several years of planning and development, St. Francis  Cottage, a custom-built bed and breakfast, is becoming a reality. Having broken ground in late  May 2016, this seven-bedroom, urban cottage-themed facility will open in 2017 and be run by  owners and proprietors, Wallace and Nancy Braud.   Situated on 2.3 acres, the highly wooded  ... (click for more)

La Música Está Vivo Y Bien En La Habana (Music Is Alive And Well In Havana)

When I was 10 years of age there were 15 minute television shows in the afternoon before the news. One of those shows was "Xavier Cugat with Abbe Lane".  This show was my first taste of Latin music and I was hooked.  Loved it when Desi Arnaz would have a musical clip in "I Love Lucy". Don’t laugh!   It was difficult to hear Latin Music in the Chattanooga area ... (click for more)

Home In Ooltewah Damaged By Fire Caused By Lightning Strike Sunday Afternoon

A home in Ooltewah was damaged by fire early Sunday afternoon. At  4:33 p.m. , the homeowner called 911 reporting a fire at the residence at 711 Rocky Shadows Drive (Mountain Shadows subdivision in the Ooltewah area). The Tri-Community Volunteer Fire Department responded and arrived on the scene reporting light smoke showing from the roofline. Firefighters entered ... (click for more)

Bass Pro Shops Opens July 13 In East Ridge

The grand opening of the Bass Pro Shops East Ridge Outpost kicks off Wednesday, July 13, at 6 p.m .  The event features an all-star cast of celebrities from the world of sports, entertainment and the great outdoors who will join together to help Bass Pro Shops celebrate an Evening for Conservation. The grand opening event will continue through Sunday, July 17, ... (click for more)

General Bell: Chattanooga Needs The Coolidge Medal Of Honor Heritage Center - And Response

I'm pleased and indeed compelled to let you know a bit more about the exciting and most honorable "Charles H. Coolidge Medal of Honor Heritage Center" planned for Coolidge Park.     Here's what the Heritage Center will be:  It will be a fitting capstone for Chattanooga's Coolidge Park on Northshore in downtown Chattanooga.  While this exceptional Chattanooga ... (click for more)

Roy Exum: Where Will George Go?

George Will, easily one of the most respected conservative columnists in America and a Republican commentator, was a guest on Fox News Sunday yesterday when he made a very revealing statement. He announced he has left the Republican Party “for the same reason I joined it” and that he is not only disappointed by the party’s actions but its increasingly-inept leadership as well. ... (click for more)