VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


Grandfather Mountain Unveils New Mile High Growth Chart

Grandfather Mountain has unveiled a new attraction at the Linville park: the Mile High Growth Chart. The Growth Chart, located on the third floor of the Top Shop Visitor Center, allows guests to measure their height compared to Mildred the Bear on a platform that’s exactly one mile above the sea in elevation. Guests who visit annually can watch their kids “grow” over the years ... (click for more)

Gatlinburg Announces Grand Marshals: Nation's 1st Independence Day Parade Now A 40-Year Tradition

Gatlinburg Convention and Visitors Bureau announced the official grand marshals for the Gatlinburg 4 th  of July Midnight Parade. The parade, now in its 40 th  year, will step off with Nan Kelley, host of Great American Country Channel’s Top 20 Country Countdown and Army Captain Steve Voglezon from Fort Bragg, N.C. A former Miss Mississippi, Nan Kelley has made a career ... (click for more)

City Council Members Call For Definition Of Gender Expression; Public Comments

A potential non-discrimination ordinance for same-sex city employees continued as a point of contention in a city council meeting on Tuesday as some called for further definitions about “gender expression and identity,” and posed questions about how the ordinance may limit the freedom of religious residents or affect individual privacy in public restrooms. The ordinance ... (click for more)

Prosecutors Take New Charge Against Doggart To Knoxville Grand Jury

Federal prosecutors on Tuesday obtained an indictment from a federal Grand Jury in Knoxville on a new charge against a Signal Mountain man charged with making threats against a Muslim settlement in New York. The case will remain in Chattanooga, however. RoVanita Gupta, the head of the Civil Rights Division, and Bill Killian, the U.S. Attorney for the Eastern District ... (click for more)

Why Chattanooga Should Stop Granting Apartment Complex PILOTs - And Response

A new report indicates why Chattanooga and Hamilton County officials do not need to extend PILOTs to apartment complex developers. Demand is high, therefore developers will continue to build to meet the demand without PILOTs. What is truly needed in the Chattanooga metroplex is low-income affordable housing. “Homeownership Drops to Lowest Level in Decades” ... (click for more)

Roy Exum: Gun Control? Accuracy!

When President Barack Obama responded to the tragic killing of nine people who were worshiping at their beloved Emanuel AME Church in Charleston, S.C., last month, he immediately blamed the gun, saying, “We don't have all the facts, but we do know that once again, innocent people were killed in part because someone who wanted to inflict harm had no trouble getting their hand on ... (click for more)