VML Named Agency Of Record For Tennessee's Department Of Tourist Development

Wednesday, March 26, 2014
VML, a global marketing agency, on Wednesday announced Tennessee’s Department of Tourist Development has selected VML as its agency of record, awarding a five-year contract for services. VML will focus on driving national and international visitors to the state with services including brand development, strategic planning, marketing services (traditional and digital advertising, database management and public relations), media planning/buying duties as well as website and mobile strategy and development.

Following an extensive review of agencies managed through the state’s RFP process, VML was selected as the new agency of record. VML’s first campaign for the Tennessee will launch this summer.

“We’re are looking forward to this new partnership with VML and excited about the marketing advantages an agency with such extensive global experience brings to the table,” said Commissioner Susan Whitaker, Tennessee Department of Tourist Development. “VML has 24 offices, including seven international offices, and represents clients such as Bridgestone, Gatorade, Southwest Airlines, Wendy’s, and now the Tennessee Department of Tourist Development, their first state tourism account.”

Tourism is Tennessee’s second-largest industry, generating more than $16.2 billion annually in economic impact, and employing 146,200 people.

“Tennessee has become one of the top destinations for travelers seeking a uniquely American experience,” said Jon Cook, CEO and president at VML. “Our team has had the privilege of getting to know the people and places that make Tennessee special, and we are honored and excited to promote Tennessee’s brand of music, hospitality and family experiences to attract even more visitors from around the world.”

The Tennessee Department of Tourist Development is one of three Tennessee-based clients the agency serves. VML also has existing client engagements with Bridgestone Americas, Inc. and the Nashville Convention and Visitors Corp., both based in Nashville. VML’s Nashville office opening is forthcoming. 


Gulf County, Florida: Adventures Around Every Corner For Every Season

Gulf County, Florida (GCFL) is truly a remarkable escape because there is no “off” season for adventure. But, you don’t have to take our word for it. We’ve handed that job over to our locals, our Adventure Guides – they’re passionate, insightful and know how to make your visit exceptionally memorable.   Here are a few of the best, for every season . SPRING  into ... (click for more)

College Days Discounts Return To The Aquarium

College students, faculty and staff can take advantage of special savings throughout the month of February at the Tennessee Aquarium, IMAX 3D Theater and River Gorge Explorer. The Aquarium’s  College Days Discount  offer gives college students, faculty and staff a chance to receive half-price admission to all three attractions.  Guests can present a valid student ... (click for more)

Chance Loftis Set To Be Freed From Jail After Jury Finds Him Guilty Of Only Misdemeanor Charge

Chance Loftis is set to be freed from jail on Monday after a Criminal Court jury on Friday afternoon found him guilty of only a minor charge. Instead of murder in the death of 46-year-old Donald Rogers, the jury in the courtroom of Judge Don Poole found him guilty of the lesser charge of reckless endangerment. He was found not guilty of aggravated animal cruelty in the beating ... (click for more)

Dr. David Seaberg Steps Down From Position As Dean For UT College Of Medicine In Chattanooga

David M. Stern, MD, executive dean of the University of Tennessee College of Medicine at UT Health Science Center (UTHSC), and Kevin Spiegel, president and CEO for Erlanger Health System, announced that  David Seaberg, MD, will be stepping down from the joint positions of dean of the UT College of Medicine, Chattanooga, and senior vice president of the Erlanger Health System. ... (click for more)

It's Time To Insure Tennessee - And Response

Tennessee has a problem.  What is the value of saving the lives of 1,000 Tennesseans each year? That is exactly what can be expected if 176,000 Tennesseans gain health insurance through Insure Tennessee. A New England Journal of Medicine study showed that expansion of Medicaid was associated with a 6% reduction in yearly mortality for people in the 34-65 age group. Statistically, ... (click for more)

Roy Exum: The Magic Bank Account

As the month of January is almost out the door, I am opening my email today to share a marvelous story that legend has it was printed on piece of paper found in Bear Bryant’s wallet when he died in 1983. While I don’t know that the famed Alabama football coach had this lesson in his wallet, chances are he might have if he’d read it. * * * THE BANK ACCOUNT & RULES Imagine ... (click for more)