Unum Captures ClearMark Award For Its Website Design

Wednesday, April 23, 2014

Unum captured a ClearMark Award in the category of website--private from the Center for Plain Language. According to Unum sources, the judges said that as an employee benefits company, Unum's website is designed for three audiences — its employer clients, their employees and families, and insurance brokers and consultants; and that the website's purpose is obvious from the home page, and is well organized, friendly, and easy to navigate. One judge said, "The website conveys important information in an economy of words using a light tone and the instructive, appealing graphics." Another judge commented, “I never thought I’d call an insurance company website compelling. But that’s just what Unum’s is.” 

Unum also was honored with a ClearMark Award of Distinction (a role model of plain language) in the category of original--private for itsHealth Care Reform: Key Steps and Strategies for 2013 and Beyond. 

The national awards were presented at the Center for Plain Language's ClearMark Awards ceremony at the National Press Club in Washington, D.C. on April 22.


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