Neathawk Dubuque And Packett Names Executive Creative Director

Tuesday, May 20, 2014

Neathawk Dubuque & Packett announced that Jimmy Ashworth will join the advertising firm in the new position of executive creative director on June 2.  Mr. Ashworth will oversee the agency's creative work in its Richmond and Roanoke, VA; Chattanooga; and Raleigh, NC offices, and serve on the agency's senior leadership team.

His previous position was advertising creative lead at Bose, where he was responsible for the Home Entertainment division’s advertising, and developing and executing the audio technology giant’s first global integrated brand campaign for its first mobile audio product, the Soundlink Bluetooth Speaker System.

The spirit and strategic direction of “Committing random acts of music,” and riffs on that theme, appeared in advertising in countries all over the world. Mr. Ashworth helped showcase the emotional benefit Bose provides to make the brand more appealing and relevant to a younger, broader consumer base, as well as developing other global integrated campaigns for Bose’s Home Entertainment, Headphone, Automotive and Pro divisions.

Mr. Ashworth is not new to the agency side of advertising, however. He began his career as an art director at The Martin Agency and Arnold's Richmond office; then headed to AKQA in San Francisco, where he was responsible for the global brand launch of Palm. Over the years, he’s also created work for TBWA\Chiat\Day, McKinney and Mullen, and served as associate creative director at Sawyer Riley Compton in Atlanta. His clients have included Washington Mutual, Comcast, Ping, Ritz-Carlton, Hanes and Stihl, and he has garnered One Show, Communication Arts, and Show South awards.

“Jimmy’s work at Bose speaks volumes about his experience in developing brand messages that resonant worldwide,’’ said Daniel Fell, president and CEO of ND&P. “And his history of creating ads that are ambitious in scope and travel well will be an asset to our agency.

“Moreover, he has an incredible creative portfolio from his years at some of this country’s best advertising agencies. What we see in Jimmy, from his years on both the client side and at advertising agencies, is someone who not only truly understands the importance of creating a strong brand message, but exactly how to do it .’

" Mr. Ashworth himself believes great advertising stems from a strong story. Howard Gossage said, ‘People don’t read ads - they read what interests them, and sometimes it is an ad.’ Every brand or product has a story to tell and it's our responsibility to find the most compelling way to communicate it.”

“Joining ND&P is an opportunity and a privilege,” Mr. Ashworth added. “ I wanted to be part of building something meaningful and special. I was at a point in my career where I was wondering, ‘what’s next?’”

"The answer was ND&P, and given Mr. Ashworth’s personable, storytelling approach, it's no surprise when he said his first task as executive creative director will be 'articulating' the burgeoning agency brand.

“Jimmy is a natural raconteur who understands that the heart and soul of good advertising is all in the telling," said Mr. Fell. “And given his years at Bose, we fully expect him to make some noise.”

 



Chattanooga Chamber Calendar Of Events For Oct. 23-27

TUES/24 East Brainerd Council Meeting 11:30 a.m. - 1 p.m. Car Barn:  6721 Heritage Business Court Speaker: Steven Wagner, Erlanger Children's Hospital $12.   TUES/24 Grand Re-Opening of Food City 5 - 5:30 p.m. Food City:  7804 E. Brainerd Rd .   THUR/26 Reality Check - East Ridge High School ... (click for more)

Catherine Heigel Named Chief Operating Officer For Elliott Davis

Catherine Heigel, the former director of the South Carolina Department of Health and Environmental Control, has returned to Elliott Davis, LLC as its chief operating officer.  In this role, Ms. Heigel manages the firm’s operational support functions, including legal, information technology, human resource, marketing and communications, and firm administration. In addition, ... (click for more)

Shaw Industries To Invest $42 Million At Decatur, Tn., Plant

Tennessee Department of Economic and Community Development Commissioner Bob Rolfe and Shaw Industries Group, Inc. officials announced Friday that the floor products manufacturer will invest $42 million to upgrade its yarn facility in Decatur. Shaw plans create 75 new jobs in Meigs County as part of the investment. “I’d like to thank Shaw for its continued ... (click for more)

$125 Million County School Building Plan Includes Shifting CSLA To Tyner Middle; Combining Tyner High/Middle; New Harrison Elementary, New East Hamilton Middle

Hamilton County School officials on Thursday unveiled a $125 million building plan that includes moving the Chattanooga School for the Liberal Arts to the current Tyner Middle School, which will undergo a major renovation. Tyner Middle will move across the street into Tyner High School. Both Tyner buildings have been under-utilized for a number of years. There will also be ... (click for more)

October Is Breast Cancer Awareness Month: Myth And Fact Check

My husband and I recently had the privilege of participating in the American Cancer Society’s Making Strides Against Breast Cancer Walk in Chattanooga. I listened as my husband told the audience about how his mother was diagnosed with breast cancer when he was nine and how she died from the disease when he was fourteen. As a child, my husband didn’t understand what breast cancer ... (click for more)

Roy Exum: At Last! New Schools

In this me-me-me-only-me world of today, we-we-we-finally got a thrilling $125 million facility plan for the Hamilton County Department of Education on Thursday night. The School Board unanimously approved a well-thought-out “first Band-Aid” that will provide a new elementary school in Harrison, middle schools in East Hamilton and Howard, and a quite-satisfactory answer to move ... (click for more)