Neathawk Dubuque And Packett Names Executive Creative Director

Tuesday, May 20, 2014

Neathawk Dubuque & Packett announced that Jimmy Ashworth will join the advertising firm in the new position of executive creative director on June 2.  Mr. Ashworth will oversee the agency's creative work in its Richmond and Roanoke, VA; Chattanooga; and Raleigh, NC offices, and serve on the agency's senior leadership team.

His previous position was advertising creative lead at Bose, where he was responsible for the Home Entertainment division’s advertising, and developing and executing the audio technology giant’s first global integrated brand campaign for its first mobile audio product, the Soundlink Bluetooth Speaker System.

The spirit and strategic direction of “Committing random acts of music,” and riffs on that theme, appeared in advertising in countries all over the world. Mr. Ashworth helped showcase the emotional benefit Bose provides to make the brand more appealing and relevant to a younger, broader consumer base, as well as developing other global integrated campaigns for Bose’s Home Entertainment, Headphone, Automotive and Pro divisions.

Mr. Ashworth is not new to the agency side of advertising, however. He began his career as an art director at The Martin Agency and Arnold's Richmond office; then headed to AKQA in San Francisco, where he was responsible for the global brand launch of Palm. Over the years, he’s also created work for TBWA\Chiat\Day, McKinney and Mullen, and served as associate creative director at Sawyer Riley Compton in Atlanta. His clients have included Washington Mutual, Comcast, Ping, Ritz-Carlton, Hanes and Stihl, and he has garnered One Show, Communication Arts, and Show South awards.

“Jimmy’s work at Bose speaks volumes about his experience in developing brand messages that resonant worldwide,’’ said Daniel Fell, president and CEO of ND&P. “And his history of creating ads that are ambitious in scope and travel well will be an asset to our agency.

“Moreover, he has an incredible creative portfolio from his years at some of this country’s best advertising agencies. What we see in Jimmy, from his years on both the client side and at advertising agencies, is someone who not only truly understands the importance of creating a strong brand message, but exactly how to do it .’

" Mr. Ashworth himself believes great advertising stems from a strong story. Howard Gossage said, ‘People don’t read ads - they read what interests them, and sometimes it is an ad.’ Every brand or product has a story to tell and it's our responsibility to find the most compelling way to communicate it.”

“Joining ND&P is an opportunity and a privilege,” Mr. Ashworth added. “ I wanted to be part of building something meaningful and special. I was at a point in my career where I was wondering, ‘what’s next?’”

"The answer was ND&P, and given Mr. Ashworth’s personable, storytelling approach, it's no surprise when he said his first task as executive creative director will be 'articulating' the burgeoning agency brand.

“Jimmy is a natural raconteur who understands that the heart and soul of good advertising is all in the telling," said Mr. Fell. “And given his years at Bose, we fully expect him to make some noise.”

 


EPB Fiber Optics Named One Of Best Gaming ISPs In Nation

EPB Fiber Optics has been named the winner as the best gaming ISP for quality in the United States by PC Magazine.  Officials said it’s not so much speed, as it is latency such as connection quality and reliability. EPB Fiber Optics was rated against Verizon Fios, Google Fiber, Metrocast and others.  (click for more)

Justice Cornelia Clark Keynotes Drug Court Conference

Tennessee Supreme Court Justice Cornelia Clark was the keynote speaker at the Tennessee Association of Drug Court Professionals Conference in Chattanooga, held Wednesday through Friday.  Justice Clark noted many highlights in the last four years of the program, including the name change from drug court to recovery courts to reflect broader services being provided to meet ... (click for more)

City Administrator Lurone Jennings Suspended For Misallocation Of Funds

Rev. Lurone Jennings, administrator of City Youth and Family Development, has been suspended for one week for misallocation of funds. He also is to be issued a letter of reprimand and will undergo ethics training. The action came after a critical audit report from City Auditor Stan Sewell. It says Mr. Jennings transferred $18,500 of funds to a program, Journey Educational ... (click for more)

New Walker County Commissioner Whitfield To Move Public Meetings To Evenings And To Larger Venue; Will Also Be Listening Sessions

Walker County Sole Commissioner-Elect Shannon Whitfield said there will be a new arrangement for holding of public commissioner sessions when he takes place at the start of January. Current Commissioner Bebe Heiskell has held Thursday meetings at 3:30 p.m. from time to time in a conference room at her office near the Walker County Courthouse in LaFayette. Mr. Whitfield said those ... (click for more)

Roy Couldn't Possibly Be More Wrong - And Response (5)

Spreading false information isn't only harmful, as we've been made aware recently. The spread of false information can be outright dangerous.   Calling himself a Christian and all, Roy truly disappoints on so many levels with his recently opinion piece about black students attending predominately white schools being the cause of so much problems and grief at those schools. ... (click for more)

Roy Exum: The Facebook Starlet

The Pants Store, a toney women’s boutique in Birmingham’s Mountain Book community, held its annual Holiday Open House about a week or so and, as usual, the popular store was full of customers and holiday cheer. It was a festive gathering, fun for all, but as store employees cleaned up for the next day, they happened across an empty designer-shoe box and a brassiere somebody had ... (click for more)