Neathawk Dubuque & Packett announced that Jimmy Ashworth will join the advertising firm in the new position of executive creative director on June 2. Mr. Ashworth will oversee the agency's creative work in its Richmond and Roanoke, VA; Chattanooga; and Raleigh, NC offices, and serve on the agency's senior leadership team.
His previous position was advertising creative lead at Bose, where he was responsible for the Home Entertainment division’s advertising, and developing and executing the audio technology giant’s first global integrated brand campaign for its first mobile audio product, the Soundlink Bluetooth Speaker System.
The spirit and strategic direction of “Committing random acts of music,” and riffs on that theme, appeared in advertising in countries all over the world. Mr. Ashworth helped showcase the emotional benefit Bose provides to make the brand more appealing and relevant to a younger, broader consumer base, as well as developing other global integrated campaigns for Bose’s Home Entertainment, Headphone, Automotive and Pro divisions.
Mr. Ashworth is not new to the agency side of advertising, however. He began his career as an art director at The Martin Agency and Arnold's Richmond office; then headed to AKQA in San Francisco, where he was responsible for the global brand launch of Palm. Over the years, he’s also created work for TBWA\Chiat\Day, McKinney and Mullen, and served as associate creative director at Sawyer Riley Compton in Atlanta. His clients have included Washington Mutual, Comcast, Ping, Ritz-Carlton, Hanes and Stihl, and he has garnered One Show, Communication Arts, and Show South awards.
“Jimmy’s work at Bose speaks volumes about his experience in developing brand messages that resonant worldwide,’’ said Daniel Fell, president and CEO of ND&P. “And his history of creating ads that are ambitious in scope and travel well will be an asset to our agency.
“Moreover, he has an incredible creative portfolio from his years at some of this country’s best advertising agencies. What we see in Jimmy, from his years on both the client side and at advertising agencies, is someone who not only truly understands the importance of creating a strong brand message, but exactly how to do it .’
" Mr. Ashworth himself believes great advertising stems from a strong story. Howard Gossage said, ‘People don’t read ads - they read what interests them, and sometimes it is an ad.’ Every brand or product has a story to tell and it's our responsibility to find the most compelling way to communicate it.”
“Joining ND&P is an opportunity and a privilege,” Mr. Ashworth added. “ I wanted to be part of building something meaningful and special. I was at a point in my career where I was wondering, ‘what’s next?’”
"The answer was ND&P, and given Mr. Ashworth’s personable, storytelling approach, it's no surprise when he said his first task as executive creative director will be 'articulating' the burgeoning agency brand.
“Jimmy is a natural raconteur who understands that the heart and soul of good advertising is all in the telling," said Mr. Fell. “And given his years at Bose, we fully expect him to make some noise.”