Neathawk Dubuque And Packett Names Executive Creative Director

Tuesday, May 20, 2014

Neathawk Dubuque & Packett announced that Jimmy Ashworth will join the advertising firm in the new position of executive creative director on June 2.  Mr. Ashworth will oversee the agency's creative work in its Richmond and Roanoke, VA; Chattanooga; and Raleigh, NC offices, and serve on the agency's senior leadership team.

His previous position was advertising creative lead at Bose, where he was responsible for the Home Entertainment division’s advertising, and developing and executing the audio technology giant’s first global integrated brand campaign for its first mobile audio product, the Soundlink Bluetooth Speaker System.

The spirit and strategic direction of “Committing random acts of music,” and riffs on that theme, appeared in advertising in countries all over the world. Mr. Ashworth helped showcase the emotional benefit Bose provides to make the brand more appealing and relevant to a younger, broader consumer base, as well as developing other global integrated campaigns for Bose’s Home Entertainment, Headphone, Automotive and Pro divisions.

Mr. Ashworth is not new to the agency side of advertising, however. He began his career as an art director at The Martin Agency and Arnold's Richmond office; then headed to AKQA in San Francisco, where he was responsible for the global brand launch of Palm. Over the years, he’s also created work for TBWA\Chiat\Day, McKinney and Mullen, and served as associate creative director at Sawyer Riley Compton in Atlanta. His clients have included Washington Mutual, Comcast, Ping, Ritz-Carlton, Hanes and Stihl, and he has garnered One Show, Communication Arts, and Show South awards.

“Jimmy’s work at Bose speaks volumes about his experience in developing brand messages that resonant worldwide,’’ said Daniel Fell, president and CEO of ND&P. “And his history of creating ads that are ambitious in scope and travel well will be an asset to our agency.

“Moreover, he has an incredible creative portfolio from his years at some of this country’s best advertising agencies. What we see in Jimmy, from his years on both the client side and at advertising agencies, is someone who not only truly understands the importance of creating a strong brand message, but exactly how to do it .’

" Mr. Ashworth himself believes great advertising stems from a strong story. Howard Gossage said, ‘People don’t read ads - they read what interests them, and sometimes it is an ad.’ Every brand or product has a story to tell and it's our responsibility to find the most compelling way to communicate it.”

“Joining ND&P is an opportunity and a privilege,” Mr. Ashworth added. “ I wanted to be part of building something meaningful and special. I was at a point in my career where I was wondering, ‘what’s next?’”

"The answer was ND&P, and given Mr. Ashworth’s personable, storytelling approach, it's no surprise when he said his first task as executive creative director will be 'articulating' the burgeoning agency brand.

“Jimmy is a natural raconteur who understands that the heart and soul of good advertising is all in the telling," said Mr. Fell. “And given his years at Bose, we fully expect him to make some noise.”

 


New Hamilton County Businesses

Here are the new business licenses from the County Clerk's office: 110% AUTHENTIC 1900 S HOLTZCLAW AVE CHATTANOOGA, TN 37404 3D OPERATIONS INC 340 FRAZIER AVE CHATTANOOGA, TN 37405 4 CORNERS CAFE LLC 9408 APISON PIKE SUITE 102 OOLTEWAH, TN 37363 ACE EXTERMINATING COMPANY INC 5113 HWY 58 STORE A-3 CHATTANOOGA, TN 37416 ADONAI PAINTING VARIOUS ... (click for more)

Partnership FCA Announces Thrift Store Grand Opening

Partnership for Families, Children and Adults announced the Grand Opening of a retail store, Partnership FCA Thrift and Consignment. The store opens  Aug. 30  and is located at 301-D Martin Luther King Boulevard. The grand opening will be celebrated with a ribbon cutting and reception at  11 a.m.  on  Tuesday, Aug. 30 . Regular business hours will ... (click for more)

TBI Adds Jereme Little To Top 10 Most Wanted; Was Set Free By Judge Stern And Then Higher Court Overruled Her

The Tennessee Bureau of Investigation has added to its ‘Top 10 Most Wanted’ list Jereme Dannuel Little, who was freed by order of Criminal Court Judge Rebecca Stern, whose decision was recently reversed. Little is wanted by the Chattanooga Police Department and the Tennessee Bureau of Investigation for especially aggravated kidnapping. The TBI said, "Little has a history of ... (click for more)

Gaines Charged In Assault On Ex-Wife, MLK Boulevard Barber

Eric Lee Gaines has been arrested for an assault on his ex-wife and a well-known MLK Boulevard barber. Gaines, 33, of 2803 Curtis St., was charged with disorderly conduct, domestic assault, assault, burglary of a business, public intoxication and retaliation against an officer. In the incident on Thursday, police were summoned to MLK Boulevard on an intoxicated individual. ... (click for more)

Jonathan Welch Is To Be Commended For His Leadership On The School Board

Dr. Jonathan Welch has faithfully served the Hamilton County Board of Education, representing District 2, for the last four years. He ends his time on the school board as chairman, a role he stewarded well during a tumultuous time in our school system as we prepared to search for a new superintendent.  Jonathan has served our school system and represented ... (click for more)

Roy Exum: Georgia’s Weak Attacked

The United States Attorney’s Office and our nation’s Justice Department just thrust an unwelcomed spear into the heart of the state of Georgia. And while I am scared to death the same war party is now headed into Tennessee and other states, I wish the DOJ had stopped in Chattanooga for lunch and a quick visit at our Orange Grove Center before filing last Tuesday’s lawsuit against ... (click for more)