Erlanger Receives Top Honors For Advertising

Wednesday, May 21, 2014

The Erlanger Health System marketing team has been recognized for outstanding advertising efforts in two national healthcare marketing award competitions.  Erlanger, the nation’s ninth largest public health system, earned awards for four different advertising projects.

Erlanger received two Silver awards from the 2014 Aster Awards Program, an elite national competition recognizing outstanding excellence in healthcare advertising. Erlanger’s print ad, “Bike/X-ray,” which focuses on the hospital’s orthopedic surgery services, won the Silver award in the magazine advertising category, and a bus wrap featuring Children’s Hospital at Erlanger won in the outdoor transit category.

Winning entries, judged by a diverse panel of experts, were published in the Marketing Healthcare Today magazine.

Erlanger’s advertising efforts were also recognized by the Thirtieth Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.  Erlanger received the Gold award for its “Upside Down” television commercial featuring the hospital’s cancer treatment services, and a bronze award for the print magazine ad, “Swimmer/Scram,” which highlights its sports medicine program.

“We are honored to be recognized, not only for the world-class programs we offer, but also for the efforts of our marketing team in showcasing Erlanger’s important services,” said Kevin M. Spiegel, FACHE, Erlanger president & CEO.

Over 4,000 entries were received in this year’s Healthcare Advertising Awards competition from every state in the country and multiple foreign countries. Erlanger’s award-winning ads were produced by the Johnson Group, a Chattanooga-based advertising agency.





Christopher Pankiw, MD, Orthopedic Surgeon, Joins Parkridge Bone & Joint

Parkridge Health System welcomes orthopedic surgeon Christopher Pankiw, MD, to Parkridge Bone & Joint, a comprehensive orthopedic practice that already features orthopedic surgeons Mark S. Sumida, MD, and Martin H. Redish, MD. Dr. Pankiw specializes in hand and upper extremity conditions.  "The addition of Dr. Pankiw significantly broadens the scope of Parkridge Bone ... (click for more)

Local Walmart And Sam’s Club Raising Funds For Children’s Hospital

Local Walmart and Sam’s Club stores are once again joining forces to raise money for the Children’s Hospital at Erlanger during the annual Children’s Miracle Network Hospitals campaign.  Walmart and Sam’s Club associates will ask customers to donate $1 or more each time they check out at a register. Associates also fundraise in other ways including bake sales, in-store contests, ... (click for more)

Jury Hears About Incident Behind Food Lion That Authorities Say Led To Triple Murders In Lookout Valley

A Criminal Court jury on Thursday was told about an incident behind the Food Lion on Brown's Ferry Road that authorities say was the motive for an April 9, 2014, massacre at a Lookout Valley trailer park. Brandon Jackson said the incident five days earlier involved Derek Morse, who is standing trial on three counts of first-degree murder and one count of attempted first-degree ... (click for more)

Firefighters Battle 2-Alarm Apartment Building Fire

More than a dozen people were forced from their homes early Thursday morning when fire broke out in their apartment building.   The Chattanooga Fire Department received the alarm at  2:58 a.m.  and responded to Rainbow Creek Apartments at  7604 Standifer Gap Road  with six fire companies. Seeing a significant amount of fire upon arrival, a ... (click for more)

Why The Ed Johnson Memorial Matters To Me, A Libertarian

I have seen a lot of responses to the question of whether or not our city and county should financially support the Ed Johnson Memorial at the Walnut Street bridge. Some fully support government pitching in and some say that private individuals and civic organizations should pitch in. Both are correct.  Our city has become a very sought after place to live. From our hometown ... (click for more)

Roy Exum: McQueen & Her TVAAS

If I am reading my Ouija Board right, I suspect the Hamilton County School Board will vote to allow a controversial “partnership” to be formed with the state Board of Education tonight at its monthly meeting. State Education Commissioner Candice McQueen has said she will demand the one-sided partnership to take over the operation of five at-risk schools in Hamilton County and, if ... (click for more)