Understanding the increasing role that consumers play in choosing their health plans, BlueCross BlueShield of Tennessee will launch two consumer information center concepts this fall.
The centers are designed to test new ways to make it easier for consumers, especially those who may be currently uninsured, to learn about health plan options, benefits and wellness. They will complement BlueCross broker partners and digital platforms which serve as primary channels to reach and educate Tennesseans.
BlueCross will open one center in the Nashville market in an existing site yet to be chosen. The other concept is a mobile unit that will provide flexible support for open enrollment periods and community outreach efforts across Tennessee. The mobile unit will initially focus on the Memphis market.
“We want to provide a place for people to go to get their questions answered,” said Henry Smith, senior vice president of operations and chief marketing officer for BlueCross. “We realize that health care can be complex and even confusing, in particular for those who have new coverage or are considering it for the first time. That’s why we continue to explore new ways to connect with consumers to deliver the information they need in ways that are meaningful and beneficial to them.”
Both centers will be staffed with highly trained advisers. They will help consumers navigate a variety of health and wellness topics, including how to access health plan benefits.