BlueCross Enrolls 133,291 On Federal Marketplace

Wednesday, May 7, 2014

BlueCross BlueShield of Tennessee sold 133,291 health insurance policies to consumers using HealthCare.gov, the online shopping portal created by the health care reform law.

BlueCross sold 88 percent of the Marketplace plans issued in Tennessee, and was the only company to make policies available to consumers in all 95 Tennessee counties. According to Kaiser Health News, BlueCross has some of the lowest priced plans in the country.

Nationally, federal officials are reporting more than eight million policies were sold on federal and state-run Marketplaces, formerly known as exchanges. BlueCross ranked 12th nationally in overall enrollment on all Federally-facilitated Marketplaces among all health plans offering products.

“The most important thing about our results is that thousands of previously uninsured Tennesseans now have the peace of mind that goes along with health coverage,” said Henry Smith, BlueCross senior vice president and chief marketing officer. “We had ambitious goals and exceeded them, which is good for Tennesseans, both the people who now have coverage and the health care providers who care for them.”

The Marketplace concept is a central part of the Affordable Care Act, with the goal to make affordable health insurance available to the uninsured, in part due to financial assistance to help pay premiums for those who qualify.

Following are some consumer insights from BlueCross’ Marketplace enrollment:

  • 26 percent of BlueCross Marketplace members are 18-34, while 29 percent are older than 55
  • In metro areas where BlueCross’ high-value Network E was available, at least 55 percent of consumers chose that option
  • 80 percent of Marketplace subscribers received a premium subsidy
  • 30 percent of BlueCross’ Marketplace policies were sold in the Nashville area, 16 percent in Knoxville, 14 percent in Memphis and 11 percent in Chattanooga
  • 73 percent of policies purchased were Silver plans (policies were marketed as Bronze, Silver, Gold and Platinum)

“Our staff spent a lot of time with Tennessee consumers educating them about the Marketplace, to answer their questions and to help them make decisions,” Mr. Smith said. “I am very proud of them and expect Tennesseans will count on them in even greater numbers next fall, when Marketplace open enrollment begins again.”



Children’s Hospital At Erlanger Receives Brave Gowns Donation

Emily’s Power for a Cure donated 600 Brave Gowns to Children’s Hospital at Erlanger on Wednesday.   Brave Gowns were created in 2015 by Summer Germann in honor of her brother Mac. Following a successful Kickstarter campaign, the gowns have been distributed individually to thousands of children in hospitals across the country. Thanks to the collaboration with Emily’s ... (click for more)

Erlanger To Honor Tom Edd Wilson, Dr. Michael Greer, Dr. Michael Love And Rae Young Bond At 2018 Dinner Of Distinction

Dr. Michael Greer, Dr. Michael Love, Rae Young Bond and the late Tom Edd Wilson will be honored at the Erlanger Health System Foundation’s annual “Dinner of Distinction” on  Jan. 19, 2018 . This is the 15th year for Erlanger’s annual recognition event, which is being held at the Chattanoogan Hotel, from  6-9 p.m. The 2018 honorees were selected for their enduring ... (click for more)

Home In Alton Park Damaged By Fire Friday Morning

No injuries were reported in connection with a house fire in Alton Park Friday morning. The Chattanooga Fire Department received the alarm around  8:30 a.m.  and responded to 4020 Highland Ave. with five fire companies. When the first firefighters arrived on the scene, one of the residents of the house was concerned this his wife might still be inside. The firefighters ... (click for more)

Pedestrian Struck And Severely Injured In East Ridge Thursday Night

The East Ridge Police Department is investigating a motor vehicle collision involving a pedestrian being struck  at 5300 Ringgold Road on Thursday around  10 p.m. Officers arrived and found that East Ridge resident Dale Henderson had been struck by a vehicle and was suffering from severe injuries. It appears he attempted to cross Ringgold Road in front ... (click for more)

The Growing Monopoly

Over the last decade, five tech giants have risen to the top, and created, discovered and invented services and products that have made these companies worth billions today. Those five, of course, are Facebook, Apple, Amazon, Microsoft, and Google. Each of these companies are responsible for several products and services that we use in our everyday lives. They have devoured the ... (click for more)

Roy Exum: The Saturday Funnies

This week, as two men greeted one another at the steps leading to a holiday party, one said, “My wife is angel,” this in keeping with the season. The other replied, “You’re lucky … mine is still alive.” Once inside, the two walked into this conversation – “We had a power outage at our house this morning. So, my PC, laptop, TV, DVD, iPad and new surround sound music system were ... (click for more)