Ironman Announces Little Debbie As Title Sponsor For Ironman Chattanooga

Thursday, June 12, 2014

Ironman, a recognized brand in the sport of triathlon, announced Little Debbie snacks as the title sponsor of one of Ironman's newest North American races — Ironman Chattanooga. The inaugural Little Debbie Ironman Chattanooga triathlon to benefit the Crohn’s & Colitis Foundation of America will take place on Sunday, Sept. 28.

“Ironman is excited to team up with Little Debbie for what is going to be a fantastic race,” said Carola Ross, Chief Sales Officer of Ironman. “Ironman athletes have been buzzing about this race since it was announced last year. Chattanooga is a beautiful city that provides a challenging race course as well as warm southern hospitality. Together with Little Debbie, we are excited to deliver an unforgettable race week for our athletes, their families and friends.”

Chattanooga’s valley geography, Tennessee River access and surrounding mountains come together to create one of the most beautiful places to see in the U.S. It also offers a wide range of outdoor activities, making it one of the top destinations for athletes of all types.

“We are absolutely thrilled to be a part of bringing this world-renowned athletic competition to Chattanooga,” said Mike McKee, president and CEO of McKee Foods Corporation, the Collegedale, Tennessee-based maker of the Little Debbie brand. “We are proud of Chattanooga, and we are excited to help Ironman come to our city for this great event. These athletes represent the epitome of achievement in their field, and they are an inspiration to all of us who value discipline, perseverance, good planning and even trial and error.”

“Chattanooga is a fantastic town for outdoor fitness endeavors and we hope the Little Debbie Ironman Chattanooga triathlon will feed enthusiasm for the pursuit of fitness across a wide range of our community,” added McKee. “We are looking forward to seeing Ironman athletes enjoy Little Debbie Snack cakes – they are certainly the best tasting source of energy I know of.”

“We’re thrilled that one of our largest corporations, McKee Foods, has joined the team to support one of our largest sporting events, Ironman Chattanooga,” said Bob Doak, president and CEO of the Chattanooga Convention and Visitors Bureau. “Over the next five years, this phenomenal event will bring more than 75,000 people and leave an estimated economic impact of $40,000,000 in our community. That’s impressive. I want to thank Mayors Jim Coppinger and Andy Berke for their personal involvement in helping with this event. It could not have happened without their tremendous support or the many others in the community who were involved.”

Little Debbie snacks is set to sponsor the Ironman Chattanooga event through 2016.



Get A Grip Resurfacing Franchise Has New Owner

Get A Grip Chattanooga has a new owner. Nick DelPapa has joined the nationwide network of Get A Grip Franchising, taking over the existing franchise that has been transforming the resurfacing industry in the greater Chattanooga area. Get A Grip Resurfacing repairs and resurfaces cracked fiberglass bathtubs, scratched or stained porcelain tile and even Formica, laminate or cultured ... (click for more)

ORNL Director Dr. Thomas Zacharia To Address Local Entrepreneurs

Dr. Thomas Zacharia, director of Oak Ridge National Laboratory, will address local entrepreneurs at a special reception to introduce him to Chattanooga and to celebrate his new leadership role at ORNL. At this event, Dr. Zacharia will discuss ways entrepreneurs can partner with the ORNL scientific community to bring innovative technologies into the private sector, as well as ... (click for more)

Girlfriend Says Wright Was Driving Her PT Cruiser When He Left With Pair Whose Bodies Were Found At Cemetery

The girlfriend of William Howard Wright testified Tuesday that Wright and "Little Tony" were with two youths whose bodies were afterward found in a cemetery at Shepherd. General Sessions Court Judge Clarence Shattuck bound two counts of criminal homicide and especially aggravated robbery to the Grand Jury against Wright. A 17-year-old is facing similar charges. The girlfriend ... (click for more)

Chattanooga Police Pay Increases Announced

Chattanooga Police officers will be earning more under a $1.4 million pay improvement plan announced Tuesday. New officers would get increases in each of their first six years with the department, which has been dealing with a number of newly trained officers going to other cities. City officers now make $35,913 upon joining the force. Under the plan, they will receive about ... (click for more)

The Soul Of Chattanooga Is In Trouble

As a child growing up in the Chattanooga area, at an early age I became fascinated with the history that cloaks the city. In those days there was enough pollution to cover the town and its history but that didn't stop tourists from coming to visit Lookout Mountain, Missionary Ridge and the Chickamauga battlefield.     Chattanooga's leadership was not very far sighted ... (click for more)

Roy Exum: Ordinary To Extraordinary

A handsome black guy, from the looks of it still in high school, appeared in a video during A Celebration of Valor luncheon at the Chattanooga Convention Center Tuesday afternoon and described a Medal of Honor winner. Easily over 500 were there, including our famed Charles Coolidge, and all heard this young achiever say, “A Medal winner if an ordinary person who performs in an extraordinary ... (click for more)