Chattanooga Airport Board Looks Into Tapping North Atlanta Residents

Monday, June 16, 2014 - by Hollie Webb

Chattanooga Airport President and CEO Terry Hart said he would like to start marketing to North Atlanta residents, saying, "We think there is an untapped market there and we want to go after that."

Tuesday afternoon, the board approved a contract extension with the marketing firm Two by Four. 

He said, "Our key is trying to get our name out and let people know that we have an airport here." He said cheaper fares and shorter wait times might bring in customers from the North Atlanta area.

Board members raised concerned about bringing in more customers and then having them face flight cancellations and delays. 

However, President Hart said in the month of May, Delta had zero cancellations.

During the meeting, the board also voted to enter into a contract with a Southern California based company in order to update the flight information display technology. Flight information will now be updated and displayed in real time.

 


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