The Erlanger Health System won eight ADDY awards at the annual advertising awards ceremony hosted by the Chattanooga Advertising Foundation.
ADDY’s are the world’s largest advertising competition and are considered the Oscars of the advertising industry. The Chattanooga ADDY’s were judged by advertising executives and previous national ADDY award winners from other states.
Working in collaboration with local advertising agency, The Johnson Group, Erlanger was honored with a Gold ADDY award this year for Elements of Advertising, Visual and Cinematography for “Norman.” The commercial featured Norman Blake, bluegrass artist and former Erlanger neurology patient. Erlanger’s Gold ADDY now qualifies for regional and national awards.
Erlanger also received six silver ADDY’s. Two were for cancer treatment services in “Upside Down” magazine ad and Cancer TV campaign for “Upside Down” and “Eraser.” Others included orthopedic surgery services campaigns with two magazine ads, enhanced photography and a silver in cinematography for “X-ray/Bone,” “Bike,” and “Sean.”