Remembering Bert Brown Ford's Twenty-five Years in Business

Once a Landmark along Rossville Boulevard

Thursday, June 19, 2014
Top half of advertisement in the 1965 Chattanooga Sesquicentennial program, with a picture of the newly-introduced Ford Mustang
Top half of advertisement in the 1965 Chattanooga Sesquicentennial program, with a picture of the newly-introduced Ford Mustang

Rossville Boulevard has long been the address of several used car dealers.    Some names have disappeared, along with the buildings, while other businesses have rolled into the area.   The boulevard also was once the home of dealers selling new Chryslers, Datsuns, Plymouths, and Volvos (and other brands).  Down at the 4509 address for twenty-five years was Bert Brown Ford.

Bert Hillis Brown opened his dealership in 1952.  At the time, the surrounding East Lake and Rossville communities had several manufacturers and neighborhoods where employees lived.   Many of the families became customers at Bert Brown Ford.

The Ford lineup of 1952 offered variations of the base model car, including the Mainline, Customline, Sunliner, and Victoria.  There was a station wagon called the Country Squire, and the always popular Ford pickup truck.

According to a June 19, 1977 Chattanooga News-Free Press interview, Bert Brown won Ford’s Distinguished Achievement Award in his first year in business.   He went on to receive a total of twelve of the awards.

Bert Brown was active in Rossville civic associations, and believed in getting involved.   He was member of the Rossville Kiwanis Club, and served as its president.  Walker County Schools gave him an award for doing the most for the system during the 1962/1963 session.   He worked with the Rossville Development Corporation to revive the area after the closing of the Peerless mill.

Over the course of Bert Brown Ford’s history, the Ford Motor Company increased the number of car models offered.  The sizes, features, and prices targeted different types of buyers.   Over the years that Bert Brown Ford was in business, some of the popular models introduced were the Thunderbird, Falcon, Fairlane, Galaxie, Torino, Maverick, and Pinto (popular before its infamous gas tank design issue was publicized).  Oh, and one called the Mustang, which is still with us today.

After reaching twenty-five years at his Ford dealership, Bert Brown sold the franchise to Marshal Mize.   This was announced in the October 4, 1977 News-Free Press.  The next year, Marshal Mize built a new facility in Hixson on Highway 153, and is still in business today.

Bert Brown passed away in 2002.

If you have memories of Bert Brown or his Ford dealership, please send me an e-mail at jolleyh@bellsouth.net.

Bottom section of same advertisement
Bottom section of same advertisement

Chattanooga Books Available By John Wilson

John Wilson, former Hamilton County Historian, has written two volumes on the early families of Hamilton County and also books on Chattanooga and on Lookout Mountain, as well as editing books on Chattanooga's railroads and the Stokes and Hiener photo collections. Railroads In And Around Chattanooga , featuring Chattanooga's intriguing railroad history, has 69 chapters and covers ... (click for more)

Chattanooga Area Historical Association Meets On Saturday

The Chattanooga Area Historical Association will meet at 11 a.m. on  Saturday, at 10  Audobon Acres. Visitors can wander around the property and/or enjoy the visitor center where they will learn about the people and animals who have lived along Chickamauga Creek. They will see Indian artifacts and items from early settlers.  Audobon Acres is home to ... (click for more)

Smith Denies He Told Young To Shoot Holsey In North Chattanooga Drug Deal That Cost A Life; Asks Jury To Spare Him Life Sentence

Briston "B.J." Smith told a Criminal Court jury on Friday afternoon that he never ordered Adram "A.B." Young to shot Charles "Chas" Holsey in a North Chattanooga drug deal that cost a life. Smith, who was 18 at the time and is now 20, asked the jury not to put him behind bars for life. The state is seeking a life sentence (51 years) on a first-degree felony murder charge. ... (click for more)

Jury Finds Milner Guilty Of Lesser Charge In Attack On Cancer Patient

A Criminal Court jury found 27-year-old Michael William Milner guilty of reckless endangerment in an attack on a cancer patient at an East Ridge motel on July 12, 2016. Milner had been charged with aggravated assault, which would have carried a possible prison sentence of 6-10 years because he was a Range II offender due to his prior record, prosecutor Bates Bryan said. The ... (click for more)

Exempt Volunteer Fire Departments From Procurement Policies - And Response (2)

The Hamilton County Commission just grouped a bunch of departments together in an attempt to reign in the CVB. I haven't spoken to any commissioners, but I truly believe it was unknowingly. By mandating that all non profits that receive 25 percent of their revenue follow county procurement policies, they might as well have padlocked all local volunteer fire departments. We expect ... (click for more)

Roy Exum: The Saturday Funnies

I am constantly amazed by the many emails that I receive every day. Quite curiously, I get a heavier load than I would ever have thought because the big search engines on the Internet send my Chattanoogan.com stories far and wide. Even the local ones on the Chattanooga area bring comments and I am deeply flattered. I try to read them and lament I haven’t the time to respond the ... (click for more)