Clint Powell: How To Stand Out In A Competitive World

Saturday, June 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

You look nice today! Thank you. You did a great job! Thank you. Nice shoes! Thank you. We all love a good compliment and they all deserve the standard ‘Thank You’.

Well how about in the business world?  Not just when a co-worker complements a job well done or your outfit, but prospects and clients? You left a meeting with a prospect. An existing client just gave you an hour of their time. A vendor went out of their way to help you pull a big project together. Do you really thank them? And is your "thank you" an intentional part of your personal branding plan?

I think the art of the "thank you" has been lost due to the convenience available in technology. Don’t get me wrong…I love a thank you text, email, or Facebook post. It means something that you took the time to send it and we are all accustomed to getting thanked electronically.

What if I told you there was a way to stand out in today’s competitive world simply with the way you thank someone? A hand written thank you! Yes - hand-written, not texting, not an email, no social media shout out! I know - It is old fashioned. However, in a world where companies spend millions on finding ways to separate themselves from the competition and our phones beep, blink, and vibrate when we get texts, emails, coupons, check-in’s, post notifications, and shared pics of what our friends made for lunch…a handwritten note is a simple and cost effective way to stand out. 

Why take the time to do something ‘old fashioned’ when there is an easier way? Exactly – it does take more time and in today’s world that means something. Here are a few more tips to a great ‘thank you’:
•    Keep it short. This is a note…not a letter.
•    Make it specific. Mention the topic of conversation or the day you met as a reminder.
•    Remind them of what they should expect from you moving forward (briefly).
•    Keep cards, envelopes and stamps in the car and drop the thank you in the mail when you leave the meeting.
•    If you have more than one person in attendance…each should get their own thank you…even if they are from the same company.
•    Send one to the gate keeper for helping make it happen. They are the key to future access and appointments.

Something as simple as a "thank you" can make a world of difference when it comes to establishing relationships and separating yourself from the competition.

* * *  

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga.  He is a graduate of Carson-Newman College.  He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies.  Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns.  He frequently leads marketing and advertising seminars and meetings for businesses and network groups.  He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.


Justin Robinson State Farm Celebrates Grand Opening Feb. 2

Justin Robinson State Farm will celebrate a grand opening with a ribbon cutting ceremony on Thursday, Feb. 2, at 11 a.m. at 1459 North Mack Smith Road.  The Chattanooga Area Chamber of Commerce will co-host this event with Justin Robinson State Farm.  Mr. Robinson said he has made it his life goal to serve the East Ridge and Chattanooga community with his ... (click for more)

Local Teacher Quits Job, Launches New Approach

Former East Ridge High School math teacher, Chris Morris, on Friday announced that he will host the Bridge the Divide teacher conference on Thursday, Feb. 16, at the Edney, Floor Five Community Space. The conference is an opportunity for local educators to hear about a fresh way to approach teaching when dealing with unmotivated students. Attendees will hear case studies tied ... (click for more)

School Board Turns Thumbs Down To Proposed Funding Of Central Track

County school board members on Thursday night expressed a number of concerns about a proposed $500,000 new track under consideration for funding by the County Commission at Central High School. The vote was 9-0 to table a motion to accept the money (if offered). Karitsa Mosley-Jones said, "We've got students at schools on a high priority list and you're going to give me a track?" ... (click for more)

School Board Approves 4-Year Contract Extension With Independent Bus Drivers, Who Say They Can Handle 100 Routes; Extension Given On Custodial Contract

The county school board on Thursday night extended the contract by four years of school bus owner operators, who said they could deliver on 100 bus routes. The board delayed until a special meeting at 12:30 p.m. on Saturday at Central High School the issue of whether to accept the offer of 100 contract routes. That would be handled by many of the current 49 owner operators taking ... (click for more)

Bakewell Mountain Community Thanks Commissioner Fairbanks

The residents of Bakewell Mountain want to formally thank Commissioner Randy Fairbanks for standing up for our community in protecting our property rights and families. He personally made several trips to our properties and homes to see how the proposed gun range would affect our daily lives with noise, traffic, and a decrease in property values. Sometimes the little guys need ... (click for more)

Roy Exum: Just One Year Later…

If I hadn’t actually seen it happen, I would never have believed it. Not only did I wonder if it could ever happen, more often than not my disgust and dismay of such rampant disorder has filled me with more gloom and doom than you’ll find in a liberal Democrat on this, Donald Trump’s Inauguration Day. But I have got to proclaim that Thursday night I have never been as proud of the ... (click for more)