Clint Powell: How To Stand Out In A Competitive World

Saturday, June 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

You look nice today! Thank you. You did a great job! Thank you. Nice shoes! Thank you. We all love a good compliment and they all deserve the standard ‘Thank You’.

Well how about in the business world?  Not just when a co-worker complements a job well done or your outfit, but prospects and clients? You left a meeting with a prospect. An existing client just gave you an hour of their time. A vendor went out of their way to help you pull a big project together. Do you really thank them? And is your "thank you" an intentional part of your personal branding plan?

I think the art of the "thank you" has been lost due to the convenience available in technology. Don’t get me wrong…I love a thank you text, email, or Facebook post. It means something that you took the time to send it and we are all accustomed to getting thanked electronically.

What if I told you there was a way to stand out in today’s competitive world simply with the way you thank someone? A hand written thank you! Yes - hand-written, not texting, not an email, no social media shout out! I know - It is old fashioned. However, in a world where companies spend millions on finding ways to separate themselves from the competition and our phones beep, blink, and vibrate when we get texts, emails, coupons, check-in’s, post notifications, and shared pics of what our friends made for lunch…a handwritten note is a simple and cost effective way to stand out. 

Why take the time to do something ‘old fashioned’ when there is an easier way? Exactly – it does take more time and in today’s world that means something. Here are a few more tips to a great ‘thank you’:
•    Keep it short. This is a note…not a letter.
•    Make it specific. Mention the topic of conversation or the day you met as a reminder.
•    Remind them of what they should expect from you moving forward (briefly).
•    Keep cards, envelopes and stamps in the car and drop the thank you in the mail when you leave the meeting.
•    If you have more than one person in attendance…each should get their own thank you…even if they are from the same company.
•    Send one to the gate keeper for helping make it happen. They are the key to future access and appointments.

Something as simple as a "thank you" can make a world of difference when it comes to establishing relationships and separating yourself from the competition.

* * *  

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga.  He is a graduate of Carson-Newman College.  He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies.  Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns.  He frequently leads marketing and advertising seminars and meetings for businesses and network groups.  He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.


CBL & Associates Declares Common Stock Dividend And Preferred Stock Dividend

CBL & Associates Properties, Inc. on Friday announced that its Board of Directors has declared a quarterly cash dividend for the company’s Common Stock of $0.265 per share for the quarter ending March 31. The dividend is payable on April 17 to shareholders of record as of March 30.  The Board also declared a quarterly cash dividend of $0.4609375 per depositary share ... (click for more)

Covenant Transport To Pay $30,000 To Settle EEOC Disability Discrimination Suit

Covenant Transport, Inc. will pay $30,000 and furnish other relief to settle a disability discrimination lawsuit filed by the U.S. Equal Employment Opportunity Commission, the federal agency announced Friday.   The EEOC’s suit had charged that Covenant discriminated against an applicant for a commercial truck driver position on the basis of his disability. Covenant conditionally ... (click for more)

City Police Officer Seriously Injured In Crash On Dodson Avenue

A Chattanooga Police officer was seriously injured in a crash on Dodson Avenue on Friday afternoon.   Police said the injuries to Sean Lynch, 38, are not life-threatening.   Police responded to a traffic crash at 1400 Dodson Ave.   The crash involved a silver Ford 350 van,  (Vehicle #1) a white Ford Crown Victoria police cruiser driven by Officer ... (click for more)

Lawsuit Charges That Georgia Law Firm Stole One Of The Woodmore Elementary Cases From Chattanooga Attorneys

A Circuit Court lawsuit charges that one of the Woodmore Elementary bus wreck cases was stolen from a Chattanooga law firm by Georgia attorneys just shortly after the Nov. 21 tragic crash that killed six students and injured others. It is illegal in Tennessee for attorneys to contact victims of a tragedy for 30 days after the incident. The lawsuit brought by Carl Lewis, father ... (click for more)

CVB Should Share Financials With The Home Folks

The recent debate over the Convention and Visitor's Bureau's funding and budget has gotten ugly. A Hamilton County commissioner has asked questions and made comments about the CVB. The director of the CVB has organized a campaign to dismiss the commissioner's questions and comments. The children on the playground are choosing sides and nothing useful seems to be happening. It's ... (click for more)

Roy Exum: The Haggling Must Stop

Far be it for me to suggest the Hamilton County Commission and the School Board need to spend more time at recess but it was obvious this week the two groups need to work at being better friends. We have nine county commissioners and just as many corresponding school board members to work together for the betterment of one entity – Hamilton County. Everybody who thinks that is happening ... (click for more)