Clint Powell: How To Stand Out In A Competitive World

Saturday, June 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

You look nice today! Thank you. You did a great job! Thank you. Nice shoes! Thank you. We all love a good compliment and they all deserve the standard ‘Thank You’.

Well how about in the business world?  Not just when a co-worker complements a job well done or your outfit, but prospects and clients? You left a meeting with a prospect. An existing client just gave you an hour of their time. A vendor went out of their way to help you pull a big project together. Do you really thank them? And is your "thank you" an intentional part of your personal branding plan?

I think the art of the "thank you" has been lost due to the convenience available in technology. Don’t get me wrong…I love a thank you text, email, or Facebook post. It means something that you took the time to send it and we are all accustomed to getting thanked electronically.

What if I told you there was a way to stand out in today’s competitive world simply with the way you thank someone? A hand written thank you! Yes - hand-written, not texting, not an email, no social media shout out! I know - It is old fashioned. However, in a world where companies spend millions on finding ways to separate themselves from the competition and our phones beep, blink, and vibrate when we get texts, emails, coupons, check-in’s, post notifications, and shared pics of what our friends made for lunch…a handwritten note is a simple and cost effective way to stand out. 

Why take the time to do something ‘old fashioned’ when there is an easier way? Exactly – it does take more time and in today’s world that means something. Here are a few more tips to a great ‘thank you’:
•    Keep it short. This is a note…not a letter.
•    Make it specific. Mention the topic of conversation or the day you met as a reminder.
•    Remind them of what they should expect from you moving forward (briefly).
•    Keep cards, envelopes and stamps in the car and drop the thank you in the mail when you leave the meeting.
•    If you have more than one person in attendance…each should get their own thank you…even if they are from the same company.
•    Send one to the gate keeper for helping make it happen. They are the key to future access and appointments.

Something as simple as a "thank you" can make a world of difference when it comes to establishing relationships and separating yourself from the competition.

* * *  

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga.  He is a graduate of Carson-Newman College.  He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies.  Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns.  He frequently leads marketing and advertising seminars and meetings for businesses and network groups.  He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.


Town Of Monteagle Receives Certificate Of Achievement For Excellence In Financial Reporting

The Government Finance Officers Association of the United States and Canada is awarding the Town of Monteagle a Certificate of Achievement for Excellence in Financial Reporting for its Comprehensive Annual Financial Report for the fiscal year that ended June 30, 2015. This Certificate of Achievement is the highest form of recognition in governmental accounting and financial reporting, ... (click for more)

CBL & Associates Declares Common Stock Dividend And Preferred Stock Dividend

CBL & Associates Properties, Inc. on Wednesday announced that its Board of Directors has declared a quarterly cash dividend for the company’s Common Stock of $0.265 per share for the quarter ending Sept. 30. The dividend is payable on Oct. 14 to shareholders of record as of Sept. 30.  The Board also declared a quarterly cash dividend of $0.4609375 per depositary share ... (click for more)

State Board In Nashville Approves New Erlanger Behavioral Health Hospital

Members of the board of the Tennessee Health Services and Development Agency in Nashville on Wednesday unanimously approved a new $25 million Behavioral Health Hospital planned by Erlanger Health Systems on Holzclaw Avenue.   Parkridge Valley Hospital and CADAS had opposed the issuance of Certificate of Need.  The 88-bed facility will provide "acute adult inpatient ... (click for more)

Pinkston Says Offer Was Made To Dismiss Lawsuit Against Him If Prosecution Of Detective Burns Was Dropped; Judge Greenholtz "Greatly Bothered" By Any Such Offer

District Attorney Neal Pinkston said at a hearing Tuesday that an offer was made to drop a lawsuit filed against him by Gatlinburg detective Rodney Burns if he would dismiss two perjury counts against Burns. The district attorney said he should not be disqualified from continuing to prosecute the case or else attorneys would begin suing him or the judge to get a new DA or trial ... (click for more)

Downtown Needs Cleaned Up

My son and I parked on Broad Street and walked to the Billiard Club on Cherry Street this past weekend. It's probably a total of two blocks. In that short walk we passed where Rone Regency used to be on 6th Street and in that doorway was about a years worth of human feces and urine covering the doors and walls. The concrete sidewalk on the street is all broken up and the metal ... (click for more)

Roy Exum: Ooltewah & The Bullies

During the week of Christmas I got an email from a longtime friend at the Knoxville News-Sentinel that laughingly wondered what kind of basketball do you people play (in Chattanooga?) It included sketchy details of the rape, and subsequent surgery, of an Ooltewah High School basketball player who had been assaulted by his own teammates at a Gatlinburg holiday tournament. Today ... (click for more)