Clint Powell: How To Stand Out In A Competitive World

Saturday, June 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

You look nice today! Thank you. You did a great job! Thank you. Nice shoes! Thank you. We all love a good compliment and they all deserve the standard ‘Thank You’.

Well how about in the business world?  Not just when a co-worker complements a job well done or your outfit, but prospects and clients? You left a meeting with a prospect. An existing client just gave you an hour of their time. A vendor went out of their way to help you pull a big project together. Do you really thank them? And is your "thank you" an intentional part of your personal branding plan?

I think the art of the "thank you" has been lost due to the convenience available in technology. Don’t get me wrong…I love a thank you text, email, or Facebook post. It means something that you took the time to send it and we are all accustomed to getting thanked electronically.

What if I told you there was a way to stand out in today’s competitive world simply with the way you thank someone? A hand written thank you! Yes - hand-written, not texting, not an email, no social media shout out! I know - It is old fashioned. However, in a world where companies spend millions on finding ways to separate themselves from the competition and our phones beep, blink, and vibrate when we get texts, emails, coupons, check-in’s, post notifications, and shared pics of what our friends made for lunch…a handwritten note is a simple and cost effective way to stand out. 

Why take the time to do something ‘old fashioned’ when there is an easier way? Exactly – it does take more time and in today’s world that means something. Here are a few more tips to a great ‘thank you’:
•    Keep it short. This is a note…not a letter.
•    Make it specific. Mention the topic of conversation or the day you met as a reminder.
•    Remind them of what they should expect from you moving forward (briefly).
•    Keep cards, envelopes and stamps in the car and drop the thank you in the mail when you leave the meeting.
•    If you have more than one person in attendance…each should get their own thank you…even if they are from the same company.
•    Send one to the gate keeper for helping make it happen. They are the key to future access and appointments.

Something as simple as a "thank you" can make a world of difference when it comes to establishing relationships and separating yourself from the competition.

* * *  

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga.  He is a graduate of Carson-Newman College.  He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies.  Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns.  He frequently leads marketing and advertising seminars and meetings for businesses and network groups.  He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.


Chattanooga Business Calendar Aug. 30 - Sept. 6

Tuesday, Sept. 2 Member Orientation 8 to 9:30 a.m. Chamber Board Room: 811 Broad St. Learn more about how the Chamber can benefit you and your business. For members and non-members. Free. Light breakfast. Tuesday, Sept. 2 Ribbon Cutting for Gander Mountain     9 a.m. Gander Mountain: 5756 Highway 153 Join the Chattanooga Chamber ... (click for more)

BlueCross BlueShield Of Tennessee Foundation To Endow WGU Tennessee Scholarship

BlueCross BlueShield of Tennessee Foundation will endow $10,000 in scholarship funds to WGU Tennessee, the state-endorsed, nonprofit online university launched last summer as part of Gov. Bill Haslam’s “Drive to 55” initiative, officials announced. “There’s a gap in the health care industry when it comes to medical analytics and nursing analytics professions in Tennessee,” said ... (click for more)

General Motors To Invest $185 Million In Engine Plant, Build New Cadillac SRX In Spring Hill

General Motors will invest $185 million to make small gas engines at its Spring Hill manufacturing complex, officials said Wednesday.  GM also identified the next-generation Cadillac SRX as a future mid-size vehicle to be produced at Spring Hill. “We want to congratulate GM on this important investment in its future in Spring Hill and Middle Tennessee,” Governor Bill Haslam ... (click for more)

Reception Honors County's 2nd-Longest Serving Employee

General Sessions Court Judge Clarence Shattuck, at a County Courthouse reception, asked anyone who was working at the courthouse in 1966 to raise their hand. Only Circuit Court Clerk Paula Thompson was able to do so. Judge Shattuck said he believes only Edna Camp of the Criminal Court clerk's office, has been at the courthouse longer. Ms. Thompson did not seek re-election, ... (click for more)

Vote No On Health Insurance Changes Affecting County Teachers

Our Hamilton County School Board will vote on insurance changes effecting both active employees and retirees, who are not on Medicare at this time.  HCEA strongly objects to changes being made at this time and urges a “No” vote.  Insurance had been frozen three years by negotiations.  Since the Educators Professional Negotiations Act was nullified by the 2011 Legislature, ... (click for more)

Roy Exum: Al Sharpton’s Wise Remarks

I’ll admit I paid little more than scant attention to the Monday funeral of Michael Brown, the 18-year-old who was shot and killed by police bullets in Ferguson, Mo., after he allegedly was involved in strong-armed robbery. There are too many tawdry details and, in my way of thinking, there is nothing under God’s sun, absolutely nothing, that gives others the right to riot, burn ... (click for more)