Clint Powell: How To Stand Out In A Competitive World

Saturday, June 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

You look nice today! Thank you. You did a great job! Thank you. Nice shoes! Thank you. We all love a good compliment and they all deserve the standard ‘Thank You’.

Well how about in the business world?  Not just when a co-worker complements a job well done or your outfit, but prospects and clients? You left a meeting with a prospect. An existing client just gave you an hour of their time. A vendor went out of their way to help you pull a big project together. Do you really thank them? And is your "thank you" an intentional part of your personal branding plan?

I think the art of the "thank you" has been lost due to the convenience available in technology. Don’t get me wrong…I love a thank you text, email, or Facebook post. It means something that you took the time to send it and we are all accustomed to getting thanked electronically.

What if I told you there was a way to stand out in today’s competitive world simply with the way you thank someone? A hand written thank you! Yes - hand-written, not texting, not an email, no social media shout out! I know - It is old fashioned. However, in a world where companies spend millions on finding ways to separate themselves from the competition and our phones beep, blink, and vibrate when we get texts, emails, coupons, check-in’s, post notifications, and shared pics of what our friends made for lunch…a handwritten note is a simple and cost effective way to stand out. 

Why take the time to do something ‘old fashioned’ when there is an easier way? Exactly – it does take more time and in today’s world that means something. Here are a few more tips to a great ‘thank you’:
•    Keep it short. This is a note…not a letter.
•    Make it specific. Mention the topic of conversation or the day you met as a reminder.
•    Remind them of what they should expect from you moving forward (briefly).
•    Keep cards, envelopes and stamps in the car and drop the thank you in the mail when you leave the meeting.
•    If you have more than one person in attendance…each should get their own thank you…even if they are from the same company.
•    Send one to the gate keeper for helping make it happen. They are the key to future access and appointments.

Something as simple as a "thank you" can make a world of difference when it comes to establishing relationships and separating yourself from the competition.

* * *  

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga.  He is a graduate of Carson-Newman College.  He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies.  Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns.  He frequently leads marketing and advertising seminars and meetings for businesses and network groups.  He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.


Unum Appoints David Hill As New AVP Of Aviation

David Hill has joined Unum as assistant vice president of aviation, where he will oversee the company’s corporate aviation team of 13 that is based in Chattanooga. Mr. Hill joins Unum following an 18 year career with Duke Energy in Charlotte, N.C., where he led a fleet of 10 and a team of 42. A veteran, Mr. Hill dedicated 27 years to the U.S. National Guard, and 10 years ... (click for more)

Clint Powell: I Can Do That Myself!

Asking tough questions is sometimes…well…tough! That just makes sense right? However, knowing that tough questions are tough to ask…doesn’t mean they are still not…well...tough! Shoot…I did it again. Captain Obvious on the job. Well, what kind of tough questions are we talking about? There are quite a few I could spend time on. ‘How old are you?’ – ‘How much do you weigh?’ – ‘Is ... (click for more)

Harr Outlines $40 Million Plan For Chattanooga Light Rail System

Outgoing Chamber of Commerce President Ron Harr on Monday outlined a $40 million plan for a Chattanooga light rail system that would serve not only downtown, but also the Airport and the Enterprise South Industrial Park. In a speech to the Chattanooga Engineers Club, Mr. Harr said most cities looking at such an ambitious plan "would be facing costs of over a billion dollars." ... (click for more)

Chattanooga Choo Choo Adding Clubs, Restaurants In $8 Million Renovation

The historic Chattanooga Choo Choo is adding clubs and restaurants in a $7 million renovation, it was announced in front of the South Market Street landmark on Monday morning. The Comedy Catch will be moving from its longtime home in Brainerd and there will be a new 500-person music venue that will be in addition to Track 29. The new venue, managed by Track 29, will feature a ... (click for more)

Senator Bob Corker: An Open Letter To Tennesseans

We are incredibly fortunate to live in a state in which companies worldwide are clamoring to establish a presence. Many attribute it to our pro-business culture, well-prepared workforce, low tax environment, right-to-work policies, and engaged citizenry.  That is why the announcement by Volkswagen to build its midsize sports utility vehicle and establish the South’s ... (click for more)

Roy Exum: Wamp Refuses To Stoop

With less than two weeks before the Aug. 7 th election and the last week of early voting now underway in Hamilton County, Congressional challenger Weston Wamp sounded upbeat and relaxed early yesterday afternoon. “I’m pleased to say that I believe we are right where we need to be … maybe even more than we had hoped.” Wamp, who is challenging two-term incumbent Chuck Fleishmann ... (click for more)