Chattanooga-Based SwiftWing Ventures Invests $686,000 In Knoxville-Based Survature, Inc.

Tuesday, July 15, 2014

Survature Inc., a Knoxville software startup, announced Tuesday that it has raised $686,000 in Seed Round funding from SwiftWing Ventures, a Chattanooga venture capital firm.

In 2013, Survature was selected as one of ten companies to participate in Launch Tennessee’s inaugural master accelerator program, “The TENN.” Survature will use the proceeds to invest in marketing and sales while further developing its online survey platform and technology.

Officials said, "The roughly $4 billion online survey industry is challenged by dealing with 1) a survey-weary public that 2) generates bad data for business decision makers.  Survature’s innovative approach solves both of these problems by using a combination of interactive designs and proprietary and patent-pending algorithms."

Dr. Jian Huang, CEO of Survature, said, “How you say it is just as important as what you say. Survature surveys provide a set of interactive question types that dramatically shorten the time required to complete the survey while capturing survey takers’ behaviors.  We take greatly increased quantities of traditional data, driven by higher completion rates, and enrich it with insights gained by how the survey was completed.” 

By capturing not only the final responses (the "what") but also the order, timing, and placement of these responses (the "how"), Survature can determine the relative importance and other significant indicators for each response. The results include survey completion rates running consistently 20-50% higher than the industry average and vastly improved analytics resulting from the additional capture of behavioral information.

“We were immediately impressed by Jian and the team he has assembled at Survature,” said Ben Brown, CEO of SwiftWing. “Together, they’ve built an amazing product that goes way beyond traditional surveying and actually listens to respondents through intelligent data capture, analysis, and interpretation. With capital in place now, we’re excited to see Survature scale their operations and attack this market.”


Evergreen Packaging To Locate Global Headquarters In Memphis

Evergreen Packaging officials announced Friday the company will locate its global headquarters in Memphis. The company will invest $915,000 and create 70 jobs in Shelby County. “We welcome Evergreen Packaging to Memphis and thank them for creating 70 new jobs in Shelby County,” Governor Bill Haslam said. “It is not taken lightly when a company chooses to locate its global headquarters ... (click for more)

CBL & Associates Announces DICK'S And Ulta To Join College Square Mall

CBL & Associates Properties, Inc. on Friday announced that DICK’S Sporting Goods and Ulta Beauty are coming to College Square Mall in Morristown, Tenn. The two new stores will be situated in the former JCPenney location.  “We are excited to bring DICK'S Sporting Goods and Ulta Beauty to College Square Mall,” said Stephen Lebovitz, president and chief executive officer, ... (click for more)

Mayor Berke Pledges $6 Million For New Recreation Center At Avondale

Mayor Andy Berke announced Thursday that he plans to include $6 million in his upcoming budget for a new Recreation Center at Avondale. He said at a press conference at the current center on Dodson Avenue, "We want to make an investment in Avondale." Mayor Berke said the current center by Wilcox Boulevard was built in 1949 and last remodeled in 2002. The new center, which ... (click for more)

Developer Plans Single-Family Homes, Townhomes, Apartments, Retail On 7.5 Acres At South Broad Street

A developer is planning single-family homes, apartments, townhomes and retail on a 7.5-acre South Broad Street site. The development by South Broad LLC and DEW LLC is located within several blocks between South Broad Street, W. 26th Street, Long Street and W. 27th Street. It would include a 3-story U-shaped apartment building with ground floor retail at the north end of the ... (click for more)

Thankful For The Vital Role Teachers Played In My Life

Re: Roy Exum: Teachers Day Tomorrow Roy, I am especially appreciative of your poignant column written in tribute to teachers.  It made me tear up, as I have encountered both as a student and a career educator-- teachers like the second-grade teacher who said, "I wish you were my little girl" and teachers like Mrs. Poindexter.   My teachers have played such a vital ... (click for more)

Roy Exum: Bad Ideas Never Work

When the Chattanooga City Council gave Kevin Muhammad, who is purportedly the “leader” of the Nation of Islam’s “Chattanooga chapter” or whatever it is, “the right” to speak for 20 anguished minutes on Monday night, everybody who heard about it could have told our city leaders it was “stinkin’ thinkin’.” My goodness, did you think he was going to read a sweet passage from the ... (click for more)