Chattanooga-Based SwiftWing Ventures Invests $686,000 In Knoxville-Based Survature, Inc.

Tuesday, July 15, 2014

Survature Inc., a Knoxville software startup, announced Tuesday that it has raised $686,000 in Seed Round funding from SwiftWing Ventures, a Chattanooga venture capital firm.

In 2013, Survature was selected as one of ten companies to participate in Launch Tennessee’s inaugural master accelerator program, “The TENN.” Survature will use the proceeds to invest in marketing and sales while further developing its online survey platform and technology.

Officials said, "The roughly $4 billion online survey industry is challenged by dealing with 1) a survey-weary public that 2) generates bad data for business decision makers.  Survature’s innovative approach solves both of these problems by using a combination of interactive designs and proprietary and patent-pending algorithms."

Dr. Jian Huang, CEO of Survature, said, “How you say it is just as important as what you say. Survature surveys provide a set of interactive question types that dramatically shorten the time required to complete the survey while capturing survey takers’ behaviors.  We take greatly increased quantities of traditional data, driven by higher completion rates, and enrich it with insights gained by how the survey was completed.” 

By capturing not only the final responses (the "what") but also the order, timing, and placement of these responses (the "how"), Survature can determine the relative importance and other significant indicators for each response. The results include survey completion rates running consistently 20-50% higher than the industry average and vastly improved analytics resulting from the additional capture of behavioral information.

“We were immediately impressed by Jian and the team he has assembled at Survature,” said Ben Brown, CEO of SwiftWing. “Together, they’ve built an amazing product that goes way beyond traditional surveying and actually listens to respondents through intelligent data capture, analysis, and interpretation. With capital in place now, we’re excited to see Survature scale their operations and attack this market.”


Promotions Announced At Henderson Hutcherson And McCullough

Henderson Hutcherson & McCullough announced 11 accountants have been promoted to manager and supervisor. Jon Paul Davis, CPA, Jones Krogh, CPA, CFP, Adam Osborne, CPA, and Branden Wilson, CPA, were promoted to manager. Liana Bean, CPA, Blake Bennett, CPA, Chad Goodman, CPA, Zach Hutcherson, CPA, MBA, Tammy Jacobs, CPA, Khara Lounsbury, CPA, and Sydney Zumbrun, CPA, ... (click for more)

Lifetouch National School Studios Recognized As Pretreatment Excellence Award Winner

The City of Chattanooga's Publ i c Works Waste Resources Div i s i on has recogn i zed Lifetouch Nat i onal School Studios as thi s year's Pretreatment Exce llence Award winn e r. The annual award i s given by the city to a manufactur e r that has e ffici e ntly op ... (click for more)

Erlanger Finishes Fiscal Year With $18 Million Profit

After a major loss the year before, Erlanger Health System finished the fiscal year with an $18 million profit, officials announced Monday night. It was well ahead of the $2 million gain that Erlanger had budgeted for, and far better than last year's $8 million loss. The profit was boosted by a first-time $19,587,000 from a Public Hospital Supplemental payment and essential ... (click for more)

Chancellor Rules That IDB Must Reimburse Attorney Fees, Other Legal Costs For Helen Burns Sharp On TIF Lawsuit

Chancellor Pam Fleenor has ruled that Helen Burns Sharp, who sued over the validity of a $9 million Tax Increment Financing (TIF) for a planned major development on Aetna Mountain, should be reimbursed her discretionary costs as well as her attorney fees. Ms. Sharp said in a recent court filing that her legal bills to attorney John Konvalinka were $74,427 at the time. The ... (click for more)

ChattaData Is A Real Advance For The City

This past Tuesday, the city of Chattanooga's new performance management tool called ChattaData was unveiled. As the chairman of the City Council’s Budget & Finance Committee, I am excited to witness the city putting this important information online in a way that is accessible and transparent to all taxpayers. This approach shines light on how we as a city prioritize our ... (click for more)

Roy Exum: Apollos Hester’s Way

East View High was trailing at halftime by a pair of touchdowns in last Friday night’s game against unbeaten Vandegrift. But the players at the Georgetown, Texas, school each have a sticker on the back of their helmets that says “TPW” which is a constant reminder that “Tough People Win.” Then there is “attitude” and that is where running back Apollos Hester steps in. In what ... (click for more)