Chattanooga-Based SwiftWing Ventures Invests $686,000 In Knoxville-Based Survature, Inc.

Tuesday, July 15, 2014

Survature Inc., a Knoxville software startup, announced Tuesday that it has raised $686,000 in Seed Round funding from SwiftWing Ventures, a Chattanooga venture capital firm.

In 2013, Survature was selected as one of ten companies to participate in Launch Tennessee’s inaugural master accelerator program, “The TENN.” Survature will use the proceeds to invest in marketing and sales while further developing its online survey platform and technology.

Officials said, "The roughly $4 billion online survey industry is challenged by dealing with 1) a survey-weary public that 2) generates bad data for business decision makers.  Survature’s innovative approach solves both of these problems by using a combination of interactive designs and proprietary and patent-pending algorithms."

Dr. Jian Huang, CEO of Survature, said, “How you say it is just as important as what you say. Survature surveys provide a set of interactive question types that dramatically shorten the time required to complete the survey while capturing survey takers’ behaviors.  We take greatly increased quantities of traditional data, driven by higher completion rates, and enrich it with insights gained by how the survey was completed.” 

By capturing not only the final responses (the "what") but also the order, timing, and placement of these responses (the "how"), Survature can determine the relative importance and other significant indicators for each response. The results include survey completion rates running consistently 20-50% higher than the industry average and vastly improved analytics resulting from the additional capture of behavioral information.

“We were immediately impressed by Jian and the team he has assembled at Survature,” said Ben Brown, CEO of SwiftWing. “Together, they’ve built an amazing product that goes way beyond traditional surveying and actually listens to respondents through intelligent data capture, analysis, and interpretation. With capital in place now, we’re excited to see Survature scale their operations and attack this market.”


Representative DesJarlais Introduces The Andrew P. Carpenter Tax Act

Representative Scott DesJarlais has introduced H.R. 2874, the Andrew P. Carpenter Tax Act.  Lance Corporal Andrew P. Carpenter of Columbia, Tn. lost his life on February 19, 2011, while serving his country in Afghanistan. Three years prior to his tour of duty, Lance Corporal Carpenter took out a private student loan. Although this loan was ultimately forgiven by the loan ... (click for more)

Supreme Court Determines Assignment Of Insurance Proceeds Was Not Effective

The Tennessee Supreme Court has determined that a Nashville chiropractic clinic’s patient did not effectively assign his rights to insurance proceeds received from a third party’s insurance company.   The case stems from a 2011 automobile accident that injured defendant Prentice Delon Hyler.   Action Chiropractic Clinic in Nashville treated Mr. Hyler for injuries ... (click for more)

Work Set To Restart On Chickamauga Lock This Year

The U.S. Army Corps of Engineers allocated $3 million that Congress provided for fiscal year 2015 to restart construction on Chickamauga Lock this year, Senator Lamar Alexander and Rep. Chuck Fleischmann announced. “We need to replace Chickamauga Lock before it fails, and I talked with Secretary Darcy today to thank her for making this project a priority by deciding to restart ... (click for more)

Boyd Asks Coppinger For Public Apology; Does Not Get One

County Commissioner Tim Boyd on Wednesday morning read a letter in which he asked County Mayor Jim Coppinger for a public apology. However, he did not get one. Instead, County Mayor Coppinger called remarks last Wednesday by Commissioner Boyd that the county mayor had $4.4 million in discretionary funds "ridiculous." He said that money includes such items as the Humane Educational ... (click for more)

Police Need To Stop The Road Cowboys - And Response

Where is our highway patrol?  If they were known to regularly patrol our interstate highways through our city I don't think it would take long before the "truckers" were aware of it.  There are places in our country where this is the case.   When I have traveled Interstates 24 and 75 I may see the occasional car pulled over but rarely if ever is it an 18-wheeler. ... (click for more)

Roy Exum: Never Disturb The Dead

I’ve got too many things in my life that scare me so I’ve always been real leery of “unnecessary fear.” A guy named Terry wanted to teach me how to catch a live rattlesnake one time but had a tough time telling me what exactly to do with the angry serpent when the time came to let it go. I have the same view of these paranormal societies where otherwise sane people go around looking ... (click for more)