Chattanooga-Based SwiftWing Ventures Invests $686,000 In Knoxville-Based Survature, Inc.

Tuesday, July 15, 2014

Survature Inc., a Knoxville software startup, announced Tuesday that it has raised $686,000 in Seed Round funding from SwiftWing Ventures, a Chattanooga venture capital firm.

In 2013, Survature was selected as one of ten companies to participate in Launch Tennessee’s inaugural master accelerator program, “The TENN.” Survature will use the proceeds to invest in marketing and sales while further developing its online survey platform and technology.

Officials said, "The roughly $4 billion online survey industry is challenged by dealing with 1) a survey-weary public that 2) generates bad data for business decision makers.  Survature’s innovative approach solves both of these problems by using a combination of interactive designs and proprietary and patent-pending algorithms."

Dr. Jian Huang, CEO of Survature, said, “How you say it is just as important as what you say. Survature surveys provide a set of interactive question types that dramatically shorten the time required to complete the survey while capturing survey takers’ behaviors.  We take greatly increased quantities of traditional data, driven by higher completion rates, and enrich it with insights gained by how the survey was completed.” 

By capturing not only the final responses (the "what") but also the order, timing, and placement of these responses (the "how"), Survature can determine the relative importance and other significant indicators for each response. The results include survey completion rates running consistently 20-50% higher than the industry average and vastly improved analytics resulting from the additional capture of behavioral information.

“We were immediately impressed by Jian and the team he has assembled at Survature,” said Ben Brown, CEO of SwiftWing. “Together, they’ve built an amazing product that goes way beyond traditional surveying and actually listens to respondents through intelligent data capture, analysis, and interpretation. With capital in place now, we’re excited to see Survature scale their operations and attack this market.”


Coding Bootcamp Covalence Announces Opening Of New Location In Chattanooga

Covalence (formerly Depot/U) announced the commencement of its first class at the company’s brand new location in Chattanooga. The Coding bootcamp will begin their Chattanooga program with a 10-week Full Stack Development course focused on creating end-to-end web applications. Students will learn the basics of front end development, create custom application programing interfaces ... (click for more)

Partnership FCA Celebrates Opening Of New Location June 7

Partnership for Families, Children and Adults, Inc. will celebrate the grand opening of the new location for two of its programs with a ribbon cutting on June 7 at 1 p.m.   Both Deaf Services and Consumer Credit Counseling have moved into a new office space at the Eastgate Center.  The location is at 5600 Brainerd Road, Suite E-1.   The Chattanooga Area ... (click for more)

Man Found With Home-Made Explosive Device Near Businesses In Hixson

A man was found with a home-made explosive device outside businesses in Hixson late Tuesday night.   A business was evacuated and portions of Highway 153 and Hamill Road were cordoned off while the device was taken away.   Joshua Redden, 34, was charged with possession of a prohibited weapon, public intoxication, possession of drug paraphernalia and possession ... (click for more)

Man Shot In Home Invasion Early Wednesday Morning

A man was shot in a home invasion early Wednesday morning.   Chattanooga Police responded to a person shot on the 6000 block of Arlena Circle at 4:40 a.m. Upon arrival, police located the victim, Edward Greatheart, 41,  who was suffering from a non-life threatening gunshot wound.   Mr. Greatheart was treated on the scene and transported to a local hospital ... (click for more)

Life For Our Ancestors In 1890

May 26-27 is the 1890’s Day Jamboree in Ringgold. I encourage any reader to attend and enjoy that wonderful community. I love having grown up in Northwest Georgia and celebrating our veterans, including both of my grandfathers who served in WWII.  But I also want to describe how the 1890’s were for my ancestors, living here in a singularly turbulent time. Based on, among ... (click for more)

Roy Exum: My Life With 007

I was 13 when the first of 24 James Bond movies came out and, at a time when my sap was just beginning to rise, I will never forget Ursula Andress stepping out of the sea wearing that white bikini. Our hero walks over to the dripping Honey Ryder – that was her name in “Dr. No” – and she says in the Swiss accent, “Are you looking for shells too?” And the first classic reply of thousands ... (click for more)