Chattanooga-Based SwiftWing Ventures Invests $686,000 In Knoxville-Based Survature, Inc.

Tuesday, July 15, 2014

Survature Inc., a Knoxville software startup, announced Tuesday that it has raised $686,000 in Seed Round funding from SwiftWing Ventures, a Chattanooga venture capital firm.

In 2013, Survature was selected as one of ten companies to participate in Launch Tennessee’s inaugural master accelerator program, “The TENN.” Survature will use the proceeds to invest in marketing and sales while further developing its online survey platform and technology.

Officials said, "The roughly $4 billion online survey industry is challenged by dealing with 1) a survey-weary public that 2) generates bad data for business decision makers.  Survature’s innovative approach solves both of these problems by using a combination of interactive designs and proprietary and patent-pending algorithms."

Dr. Jian Huang, CEO of Survature, said, “How you say it is just as important as what you say. Survature surveys provide a set of interactive question types that dramatically shorten the time required to complete the survey while capturing survey takers’ behaviors.  We take greatly increased quantities of traditional data, driven by higher completion rates, and enrich it with insights gained by how the survey was completed.” 

By capturing not only the final responses (the "what") but also the order, timing, and placement of these responses (the "how"), Survature can determine the relative importance and other significant indicators for each response. The results include survey completion rates running consistently 20-50% higher than the industry average and vastly improved analytics resulting from the additional capture of behavioral information.

“We were immediately impressed by Jian and the team he has assembled at Survature,” said Ben Brown, CEO of SwiftWing. “Together, they’ve built an amazing product that goes way beyond traditional surveying and actually listens to respondents through intelligent data capture, analysis, and interpretation. With capital in place now, we’re excited to see Survature scale their operations and attack this market.”



Office Furniture Warehouse Celebrating 10 Years Of Hard-Working Workspaces

Office Furniture Warehouse is hosting a community celebration of its 10th year in business on June 8, at their showroom and offices in East Chattanooga. John Jerman (JJ), president and founder of OFW, is an architect by trade. Working in Atlanta around 2007, he received a call from a distressed client. He had helped design and furnish the client’s office space roughly six months ... (click for more)

Ronald Harris Honored With 2018 Julie Baumgardner Leadership Award

At Friday’s Leadership Luncheon honoring the 2017-18 class of Leadership Chattanooga, the Leadership Chattanooga Alumni Association presented the Julie Baumgardner Leadership Award to Ronald Harris, vice president, Diversity and Inclusion, BlueCross BlueShield of Tennessee.   Mr. Harris, co-founder of the BlueCross BlueShield Association Diversity Alliance, which connects ... (click for more)

City Stormwater Board Approves Water Quality And Development Fee Increases

The city Stormwater Regulations Board on Monday recommended that the city approve water quality and land development increases sought by the Berke administration, though board members said there had not been enough time for the board and the public to study the fee hikes. Bill Payne, city engineer, said the water quality fee increase would amount to an average $11 per year per ... (click for more)

Blakemore Gets 23-Year Prison Term For Selling Heroin That Caused Death Of Red Bank Man

Federal Judge Sandy Mattice on Monday sentenced Darius Jermaine Blakemore to 23 years in federal prison for selling heroin to a Red Bank man who overdosed and died.   Blakemore, 29, had gone to trial on the case, but it was announced in the middle of the trial that both sides had agreed to the 23-year term. Blakemore had faced 30 years to life.   Blakemore ... (click for more)

Liberal Conspiracy Afoot

According to Roy Exum’s Sunday column, there are now upwards of six or seven Democrats in Hamilton County, and all of them have secretly maneuvered their way onto the boards of a couple of dozen local organizations. Unlike Republicans, some of them serve on multiple boards and some of them serve with one another on the same boards. This is outrageous. We all know that boards and ... (click for more)

Roy Exum: Is This Civil War II?

Jack Minzey, by all accounts, was a beloved professor at Eastern Michigan and, as the head of the university’s School of Education, wrote many books and papers. Some were on the Civil War – he was an avid student of our nation’s worst moment – and his beliefs how to better public education will be quoted for years. Dr. Minzey died at age 89 last month and just last week, the ... (click for more)