The Industrial Farmhouse Producing Customizable, Sustainable Wood Furniture In Southside Chattanooga

Monday, July 21, 2014

The Industrial Farmhouse is a newly formed Chattanooga venture that creates, designs, markets, and distributes a wide variety of original styles of hardwood furniture.  They have trademarked “made in Chattanooga” to highlight their love for the Scenic City. 

From their newly renovated workspace off Broad Street in the Southside District, a crew of craftspeople use hardwoods such as black walnut, maple and heart pine to make conference tables, countertops, tables, desks, shelving units, coffee tables and end tables.  Then, Industrial Farmhouse creatively combines welded metal joints with the chosen hardwood to withstand and handle high traffic usage.   

Their furniture designs can be found at places like the new Chattanooga Brewing Company, TerraMae Appalachian Bistro, and restaurants in Orlando, Fla. and Dallas, Tx.  Customers can shop for items or start a conversation about custom-building their own designs on their website at http://theindustrialfarmhouse.com.

The spark of inspiration came for owners David Mitchell and Mark Oldham out of a need for distinctive tables at the TerraMae Appalachian Bistro they co-created in Chattanooga.

“We couldn’t find what we were looking for,” Mr. Mitchell said. “We had specific sizes and designs in mind, so we built tables rather than buying them. By golly, they were cool, and we put them in the restaurant in the bar area. We got a lot of comments, then I put some designs on Etsy and they sold really, really well. I was snowed under with orders and needed help.”

With so much demand, they set up a facility off West 20th Street near Finley Stadium and began producing orders. They were using so much material that they started a hardwood division of the Industrial Farmhouse, hiring Amy Adams to sell hardwood lumber and plywood by the truckload to customers off the street.

Mr. Mitchell said interest has been extremely high as they’ve displayed at places like Scott’s Antique Mart at the Atlanta Expo Center. They’re targeting designers, restaurant and bar owners, corporate clients and consumers who want something original in their living spaces. They’re shipping the furniture all over America.

“A restaurant designer from Orlando told us that once the word gets out, we are going to be very busy because there aren’t many companies in the U.S. doing what we’re doing in the way we are,” he said.  “People in Chattanooga have noticed all of the construction while we renovate, so I know they are eager to see the showroom we are planning to add later this year.”

When possible, Industrial Farmhouse uses up recycled wood and reclaimed steel that might otherwise end up taking space in a landfill, thus giving it new life as limited-edition works of art. 

Mr. Mitchell said the talent of their team is what sets them apart.  “It’s the skill of the people we have that allows us to take the designs to a higher level. Collaboratively, they say we can translate an idea into reality. I haven’t heard ‘No, we can’t’ very often. While there may be similarities, our designs are different from anyone else’s. We come up with ideas off the top of our heads rather than looking at a photo in a magazine and attempting to replicate something that someone else conceived,” he said.

Visit http://theindustrialfarmhouse.com to learn more about the company or follow their Facebook Page at http://www.facebook.com/theindustrialfarmhouse

Birmingham’s Good People Brewing To Expand Into Central Tennessee

Good People Brewing Company in Alabama, announced it will begin selling its selection of beers in central Tennessee. Partnering with Hand Family Companies, the Birmingham-based brewery will expand into Chattanooga, Clarksville and Cookeville.  “We’ve got a lot of love for Tennessee at Good People,” said Michael Sellers, who cofounded Good People in 2008 with his friend ... (click for more)

American Advertising Award Winners To Be Honored Feb. 20

The Chattanooga market’s best in advertising, as chosen by the AAF Chattanooga panel of judges, will be honored Saturday, Feb. 20 at The Camp House at the AAF Chattanooga American Advertising Awards celebration. The event recognizes and showcases the area’s "outstanding advertising creative work" for the previous year. The event begins at 6:30 p.m. with cocktails and passed ... (click for more)

Underground Fire Closes Several Downtown Streets

An underground fire closed several downtown streets late Saturday afternoon. At approximately 5:20 p.m., the Chattanooga Fire Department responded to a reported fire in a man-hole at the corner of Chestnut Street and W. 8th Street. When fire companies arrived on the scene, they found black smoke coming from an underground electrical service line. The man-hole cover had been ... (click for more)

16-Year-Old Who Was Shot In The Head In East Ridge Dies

 Monserrate Ferrer, the 16 year old who  was shot in East Ridge on Friday , has died. Investigators will meet early next week with the Hamilton County District  Attorney's Office to discuss the case. The shooting that involved two juveniles was at the 4200 block of Bennett Road. Responding officers found a 16-year-old boy in the bedroom with a single ... (click for more)

The City Failed To Watch The Chattanooga History Museum Dollars

The tell tale signs of the History Museum's folly have been evident for years. When I was a former member of City Council I interviewed Dr. Daryl Black, Ph.D. to determine if I should argue for or against the annual funding of his organization. His interview, the multi-year history of administrative non-performance (despite consistent repetitive funding), and a review of the organizational ... (click for more)

Roy Exum: Vote ‘No’ On Vouchers

I fully believe that public education in Hamilton County is the single most important opportunity that challenges us today. Over the weekend the new website for the ‘Chattanooga 2.0’ initiative went up and every parent who has a child in our public system should make it “required reading.” You can find it at www.chatt2.org. Please sign up for updates because a lot of us need to ... (click for more)