Ambition Launches New Productivity And Analytics Platform On Salesforce.com

Fantasy Sports Meets Sales

Tuesday, July 22, 2014

A new product is joining the Salesforce App Exchange this week, and it's looking to change the way companies measure workforce productivity and performance said officials.

Ambition is a modern twist on the old sales leaderboard: employee competitions that replicate fantasy football to provide sustainable sales engagement. Employees join teams and compete in weekly matchups where they are scored on weighted metrics such as daily activities, conversion rates, and profit. 

Companies can tailor metrics and sync Ambition with Salesforce data, phone systems and email tracking products like Avaya and Yesware. Ambition then automatically acquires employee performance data and generates a unique Ambition Score for each user.

The Salesforce.com launch comes nearly 18 months after Ambition was first founded in Chattanooga. Since then, the company has received over $2 million in investments from venture capital firms, including Google Ventures, SV Angel, and Redpoint Ventures, and graduated from tech incubator Y-Combinator.

Even before the App Exchange launch, Ambition has been energizing sales and delivering actionable intelligence at best-in-class companies and startups in logistics, software, insurance, and financial services, said officials. Coyote Logistics, Axial Financial Services and Dropbox are just a few of Ambition's early adopters.

Ambition CEO Travis Truett believes that his product vastly improves upon the typical "sales leaderboard" by emphasizing user appeal and sustainability. "We wanted to focus on three major features: team-based competitions, advanced productivity metrics, and the ability to communicate employee performance clearly and easily," says Mr. Truett.

Ambition's next move will be bolstering their software's business intelligence. The company's newest hire, veteran NASA technologist and Harvard Ph.D Rob deCarvalho, is a reflection of the company's intentions. The ultimate goal of Ambition: lending businesses a competitive edge by merging business intelligence with a novel, Millennial-friendly approach to motivation. 

"Most sales competitions only offer short-term benefits, so we designed Ambition for the long-haul," Mr. Truett says. "Everyone else is trying to motivate by putting employees in a 40-yard dash. We're giving that concept a major overhaul with better competitions and better coaching."


Teleperformance To Expand In Bristol; Will Create 500 New Jobs

Teleperformance, a worldwide company in customer experience management, will create approximately 500 new jobs at its operation in Sullivan County during the next five years. Governor Bill Haslam and Economic and Community Development Commissioner Randy Boyd along with Teleperformance officials announced Wednesday the company will expand in Bristol.  “It speaks volumes ... (click for more)

Skye Strategies Grant Writing Firm Continues To Expand

Skye Strategies, Chattanooga’s grant and fund development agency, has expanded its team with the addition of Kim Shumpert as the newly-created director of grant development and evaluation.  “Skye Strategies is excited about our continued growth, which is in direct response to the needs of our area’s nonprofit community and the citizens whom they serve,” said Jennifer Hoff, ... (click for more)

Beck Upset By Criticism Of Late WWTA Director Cleveland Grimes In WWTA Analysis; Boyd Won't Rewrite 57-Page Report

County Commissioner Greg Beck said it was inappropriate for fellow Commissioner Tim Boyd to include articles critical of the late Cleveland Grimes in a 57-page report on the Hamilton County Water and Wastewater Treatment Authority. He said, "Criticizing a dead man - I don't know if that's appropriate. If that's Christianity, let me off the wagon." Saying the report should ... (click for more)

Investor In Scheme Says Dyer Made Contacts At Quarterback Club

One of the investors who was a loser in an investment scheme recently halted by the Securities and Exchange Commission said one of the Chattanooga brokers involved made many of his contacts through the Chattanooga Quarterback Club. Paul Smith, former Hamilton County Democratic Party chairman, said Doug Dyer has been the president for many years of the club that promotes UTC and ... (click for more)

Expand Broadband Internet, Not The Size Of Government

I’d like to respond to two letters in your July 13 edition that praised Rep. Mike Carter’s efforts to expand statewide broadband access. Rep. Carter wants more government involvement in the broadband sector, including an expansion of taxpayer-funded, municipal broadband networks.  Rep. Carter’s supporters argued he’s standing up for consumers against huge telecommunications ... (click for more)

Roy Exum: Our Horses Vs. DesJarlais

It is well-known that shortly after the despicable “Big Lick” faction of the Tennessee Walking Horse industry put on a very-pointed fundraiser for the equally repugnant Congressman Scott DesJarlais (R-Jasper) two years ago, the misguided doctor has repeatedly tried to bully and strong-arm the U.S. Department of Agriculture on the behalf of the vermin who sadistically torture the ... (click for more)