Ambition Launches New Productivity And Analytics Platform On Salesforce.com

Fantasy Sports Meets Sales

Tuesday, July 22, 2014

A new product is joining the Salesforce App Exchange this week, and it's looking to change the way companies measure workforce productivity and performance said officials.

Ambition is a modern twist on the old sales leaderboard: employee competitions that replicate fantasy football to provide sustainable sales engagement. Employees join teams and compete in weekly matchups where they are scored on weighted metrics such as daily activities, conversion rates, and profit. 

Companies can tailor metrics and sync Ambition with Salesforce data, phone systems and email tracking products like Avaya and Yesware. Ambition then automatically acquires employee performance data and generates a unique Ambition Score for each user.

The Salesforce.com launch comes nearly 18 months after Ambition was first founded in Chattanooga. Since then, the company has received over $2 million in investments from venture capital firms, including Google Ventures, SV Angel, and Redpoint Ventures, and graduated from tech incubator Y-Combinator.

Even before the App Exchange launch, Ambition has been energizing sales and delivering actionable intelligence at best-in-class companies and startups in logistics, software, insurance, and financial services, said officials. Coyote Logistics, Axial Financial Services and Dropbox are just a few of Ambition's early adopters.

Ambition CEO Travis Truett believes that his product vastly improves upon the typical "sales leaderboard" by emphasizing user appeal and sustainability. "We wanted to focus on three major features: team-based competitions, advanced productivity metrics, and the ability to communicate employee performance clearly and easily," says Mr. Truett.

Ambition's next move will be bolstering their software's business intelligence. The company's newest hire, veteran NASA technologist and Harvard Ph.D Rob deCarvalho, is a reflection of the company's intentions. The ultimate goal of Ambition: lending businesses a competitive edge by merging business intelligence with a novel, Millennial-friendly approach to motivation. 

"Most sales competitions only offer short-term benefits, so we designed Ambition for the long-haul," Mr. Truett says. "Everyone else is trying to motivate by putting employees in a 40-yard dash. We're giving that concept a major overhaul with better competitions and better coaching."



Baker Donelson Announces Melanie C. Walker Elected Shareholder

Baker Donelson has elected 11 new shareholders across the firm, including Melanie C. Walker of the firm's Chattanooga office.  This year's class of new shareholders is comprised of more than 50 percent women, making it the fourth consecutive year women have made up nearly or more than half of the firm's newly elected shareholders. Additionally, nearly half of the new shareholders, ... (click for more)

Walden Security To Hold Job Fair May 8 In Dalton

The Georgia Department of Labor will help Walden Security recruit workers for the Dalton, Chatsworth, Cartersville and Adairsville areas.    The event will be held May 8 from 8:30 a.m.-4:30 p.m at the Dalton Career Center, 1406 Chattanooga Ave. in Dalton.   The company is recruiting security officers. Various shifts are available.      Job ... (click for more)

Chattanooga Police Arrest Robbery Suspects Within Hours Of Holdup; Citizen Takes Quick Photo Of Suspect Vehicle

Chattanooga Police officers arrested two suspects involved in an armed robbery within hours of the incident. Officers responded to an armed robbery call at 5966 Brainerd Road  at 1 p.m. on Wednesday. The victim told police she was exiting her vehicle when she was approached by a white male pointing a handgun at her demanding her purse and cell phone. The victim ... (click for more)

WACKER-Charleston Taking Initial Steps To Restart Polysilicon Production After Explosion Shut Facility Last September

WACKER-Charleston announced Thursday it has resumed operations for the production of polysilicon. Using a phase-in approach, WACKER has begun the initial start-up of the site, beginning with distillation. The initial production of polysilicon is targeted to begin in the next few weeks. WACKER anticipates the Charleston site will reach full capacity in the fourth quarter ... (click for more)

Keep The Gifted Program In The Hamilton County Schools - And Response (2)

I currently have a daughter in fourth grade at Lookout Valley Elementary and a daughter in the eighth grade at Lookout Valley Middle High School. Both of my daughters are very good students, as well as being very good people. I am writing today with a concern. I was made aware that the Hamilton County Department of Education is considering cutting the gifted program ... (click for more)

Roy Exum: Remarkable Diane Black

As I was introduced to Tennessee gubernatorial candidate Diane Black on Thursday afternoon, I told her that one of my favorite stories is about her when she was a young, single mother in Baltimore. Her nursing job required her to sign on no later than 6:30 a.m. for work in the emergency room each day but … she had to bathe, dress, and feed her three infants and get each to a different ... (click for more)