Ambition Launches New Productivity And Analytics Platform On Salesforce.com

Fantasy Sports Meets Sales

Tuesday, July 22, 2014

A new product is joining the Salesforce App Exchange this week, and it's looking to change the way companies measure workforce productivity and performance said officials.

Ambition is a modern twist on the old sales leaderboard: employee competitions that replicate fantasy football to provide sustainable sales engagement. Employees join teams and compete in weekly matchups where they are scored on weighted metrics such as daily activities, conversion rates, and profit. 

Companies can tailor metrics and sync Ambition with Salesforce data, phone systems and email tracking products like Avaya and Yesware. Ambition then automatically acquires employee performance data and generates a unique Ambition Score for each user.

The Salesforce.com launch comes nearly 18 months after Ambition was first founded in Chattanooga. Since then, the company has received over $2 million in investments from venture capital firms, including Google Ventures, SV Angel, and Redpoint Ventures, and graduated from tech incubator Y-Combinator.

Even before the App Exchange launch, Ambition has been energizing sales and delivering actionable intelligence at best-in-class companies and startups in logistics, software, insurance, and financial services, said officials. Coyote Logistics, Axial Financial Services and Dropbox are just a few of Ambition's early adopters.

Ambition CEO Travis Truett believes that his product vastly improves upon the typical "sales leaderboard" by emphasizing user appeal and sustainability. "We wanted to focus on three major features: team-based competitions, advanced productivity metrics, and the ability to communicate employee performance clearly and easily," says Mr. Truett.

Ambition's next move will be bolstering their software's business intelligence. The company's newest hire, veteran NASA technologist and Harvard Ph.D Rob deCarvalho, is a reflection of the company's intentions. The ultimate goal of Ambition: lending businesses a competitive edge by merging business intelligence with a novel, Millennial-friendly approach to motivation. 

"Most sales competitions only offer short-term benefits, so we designed Ambition for the long-haul," Mr. Truett says. "Everyone else is trying to motivate by putting employees in a 40-yard dash. We're giving that concept a major overhaul with better competitions and better coaching."


Lifeguard Ambulance Service Celebrates Christmas With Home For The Holidays

Spending the holidays with family and friends is a dream that Lifeguard Ambulance Service helps come true each year for residents living in Chattanooga.  Each year, Lifeguard offers its Home for the Holidays assistance program on Christmas Day. This complimentary ambulance transportation service provides local residents living in skilled nursing facilities with an opportunity ... (click for more)

Church's Chicken Donates Thousands To Calhoun And Gordon County Schools

Church's Chicken presented Calhoun City Schools with a $5,200 check on Dec. 17 and W.L. Swain Elementary School with a $1,000 check, making good on a promise to donate a portion of sales to local public schools. The campaign began earlier this fall when  Church’s®  invited parents, students and families to visit the location at 1131 South Wall Street, Calhoun, GA 30701. ... (click for more)

Rite Aid Pharmacist Robbed At Gunpoint On Sunday

A Rite Aid pharmacist was robbed at gunpoint on Sunday.  At approximately 11:30 a.m. the Chattanooga Police Department responded to 5441 Highway 153 for a robbery from business at the Rite Aid Pharmacy.  The suspect entered the Rite Aid, approached the pharmacy counter and presented a note to the pharmacist.  The suspect then brandished a handgun, demanded ... (click for more)

Bobby Dodd Lawsuit Against City Moved To Federal Court

A lawsuit brought by former Chattanooga Police Chief Bobby Dodd against the city of Chattanooga and the Chattanooga Fire and Police Pension Fund over his pension has been moved to Federal Court. The lawsuit was earlier filed in Chancery Court by attorneys Jerry Tidwell and Adam Izell. The suit says former Chief Dodd opted for a plan that would have half of his pension go to ... (click for more)

Please Don't Close The Piccadilly Cafeteria At Hamilton Place - And Response

Oh, no. The Piccadilly Cafeteria at Hamilton Place is closing.  Its last day is Christmas Eve.  I will miss the great food they have there but most of all I will miss their servers, cashiers and waitresses.  They are all so friendly and accommodating.  They make it like it’s a home-style restaurant. I sure wish there was some way that Hamilton Place and ... (click for more)

Roy Exum: 10 Tasks For This Week

In 1993 a 95-year-old man named William Snell created a list called “Life’s Little Instructions.” His list has swirled around in the Internet ever since and it is, indeed, a delightful checklist to keep us focused in the right direction. Curiously, when I read over it this past weekend, it dawned on me that if each of us would try to accomplish just 10 items on Mr. Snell’s list ... (click for more)