Clint Powell: I Can Do That Myself!

Monday, July 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

Asking tough questions is sometimes…well…tough! That just makes sense right? However, knowing that tough questions are tough to ask…doesn’t mean they are still not…well...tough! Shoot…I did it again. Captain Obvious on the job. Well, what kind of tough questions are we talking about? There are quite a few I could spend time on. ‘How old are you?’ – ‘How much do you weigh?’ – ‘Is that a wig?’…you get the point. Those seem to be both tough AND not so smart questions. I am talking about questions regarding a company’s marketing. Questions that I have to ask prospects and clients all the time. Let’s talk about one specifically. Ready…go!

You would be surprised how many times I hear this response when it comes to a few of the services we provide: ‘I know that is important to my business, but I don’t need help with that…I can do it myself or get someone in our office to do it.’ Cool! Awesome! So what is my follow up question? You know…the tough one!

Let’s all ask it together… ‘If you can - then why aren’t you doing it?’ Ouch! Awkward! I know that may not be easy to ask OR easy to answer, but it is important. Think about it. If there are ‘things’ that you would like done, need done, or that you think are important to your business. Things that you may categorize as small…why would you not have them done? If they continually end up on your list of things to start implementing and they never get done…then what is the hold up? Is it time? Money? Know how?

It is a harsh reality when we finally admit we are either not good at something or simply do not have the time to do it or manage it ourselves, but that is the point you have to get too. Either start doing it, pay to have someone else do it, or take it off your list. It becomes frustrating and waste of time when you are constantly addressing the same things.

In most cases this is simply a struggle of value vs. money! Once you have given it up and agreed to have someone manage those tasks or events for you…you quickly see how much better they get done and how much more productive you feel. So, here is your challenge…if you are willing to accept it. Look at your ‘wish list’ or ‘to do’ list and identify those things you have repeatedly said ‘I can do that myself’, but you have never really gotten done. Find a way to get them done or take them off your list and stop worrying about them.

* * *

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga. He is a graduate of Carson-Newman College. He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies. Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns. He frequently leads marketing and advertising seminars and meetings for businesses and network groups. He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.

 




LBMC Technology Solutions Named To Intacct President's Club

LBMC Technology Solutions, LLC, a business software and technology consulting firm, and a member of the LBMC Family of Companies, has been named to Intacct’s 2015 President's Club.   Intacct, a provider of best-in-class cloud ERP software, awards this sales and customer satisfaction award annually to its top-performing channel partners, recognized value added resellers and ... (click for more)

Tennessee July Unemployment Rate Remains Unchanged

County unemployment rates for July 2015, released Thursday, show the rates increased in 53 counties, decreased in 21, and remained the same in 21 counties. Specific county information for July is available here . Davidson County had the state’s lowest major metropolitan rate in July at 4.9 percent, unchanged from June. Knox County was 5.4 percent in July, up from 5.3 the previous ... (click for more)

Boy, 4, Struck By Vehicle Near Tunnel Boulevard

A four-year-old boy was struck by a vehicle near Tunnel Boulevard on Saturday afternoon. A t approximately 4:20 p.m.,  the Chattanooga Police Department responded to 3400 Through St. on a c hild struck by a vehicle.  T he victim was conscious when officers arrived. He was transported to a local hospital. I nvestigators are continuing to compile ... (click for more)

Assessor Bennett, Former Assessor Ramsey In Jetton Camp For Assessor Of Property

Assessor of Property Bill Bennett and former Assessor Claude Ramsey recommended Sterling Jetton as the next assessor at a breakfast fundraiser at Wally's Restaurant in East Ridge on Saturday morning. Mr. Jetton, who spent 27 years in the assessor's office, is running against County Commissioner Marty Haynes in the March 1 Republican primary. Noting the political heavyweights ... (click for more)

DWT Is DUI

A routine narrative of a DUI arrest report goes something like this:   The defendant was operating a motor vehicle in the 00 block of sonsoroad. The driver was weaving back and forth across the marked roadway. The defendant drove through a stop sign. Was stopped at an intersection despite the traffic light was green. Entered the lane of another vehicle and caused a ... (click for more)

Roy Exum: What Voters Think

There are over 9,000 students who attend Quinnipiac University in Hamden, Conn., which – in an effort to be relative -- is just a touch smaller than our UT-Chattanooga. What makes Quinnipiac unique is that it is home of The Quinnipiac University Polling Institute, which produces what’s called the “Q Poll” because hardly anybody knows how to pronounce “Kwin-uh-pe-ack.” The Q ... (click for more)