Clint Powell: I Can Do That Myself!

Monday, July 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

Asking tough questions is sometimes…well…tough! That just makes sense right? However, knowing that tough questions are tough to ask…doesn’t mean they are still not…well...tough! Shoot…I did it again. Captain Obvious on the job. Well, what kind of tough questions are we talking about? There are quite a few I could spend time on. ‘How old are you?’ – ‘How much do you weigh?’ – ‘Is that a wig?’…you get the point. Those seem to be both tough AND not so smart questions. I am talking about questions regarding a company’s marketing. Questions that I have to ask prospects and clients all the time. Let’s talk about one specifically. Ready…go!

You would be surprised how many times I hear this response when it comes to a few of the services we provide: ‘I know that is important to my business, but I don’t need help with that…I can do it myself or get someone in our office to do it.’ Cool! Awesome! So what is my follow up question? You know…the tough one!

Let’s all ask it together… ‘If you can - then why aren’t you doing it?’ Ouch! Awkward! I know that may not be easy to ask OR easy to answer, but it is important. Think about it. If there are ‘things’ that you would like done, need done, or that you think are important to your business. Things that you may categorize as small…why would you not have them done? If they continually end up on your list of things to start implementing and they never get done…then what is the hold up? Is it time? Money? Know how?

It is a harsh reality when we finally admit we are either not good at something or simply do not have the time to do it or manage it ourselves, but that is the point you have to get too. Either start doing it, pay to have someone else do it, or take it off your list. It becomes frustrating and waste of time when you are constantly addressing the same things.

In most cases this is simply a struggle of value vs. money! Once you have given it up and agreed to have someone manage those tasks or events for you…you quickly see how much better they get done and how much more productive you feel. So, here is your challenge…if you are willing to accept it. Look at your ‘wish list’ or ‘to do’ list and identify those things you have repeatedly said ‘I can do that myself’, but you have never really gotten done. Find a way to get them done or take them off your list and stop worrying about them.

* * *

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga. He is a graduate of Carson-Newman College. He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies. Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns. He frequently leads marketing and advertising seminars and meetings for businesses and network groups. He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.

 




Pinnacle Financial Partners Reports Diluted Earnings Per Share Of $0.78

Pinnacle Financial Partners, Inc. reported net income per diluted common share of $0.78 for the quarter ended Dec. 31, compared to net income per diluted common share of $0.65 for the quarter ended Dec. 31, 2015, an increase of 20.0 percent. Net income per diluted common share was $2.91 for the year ended Dec. 31, compared to net income per diluted common share of $2.52 for the ... (click for more)

ChaTech Presents Program On The Rise Of Innovation

Chattanooga technology professionals will have the opportunity to hear Rachael Babcock, former chief technology officer for the State of Tennessee, address how the rapid changes in technology have impacted all areas of our lives, introduced disruptive technologies, and now require new leadership paradigms and practices, on Wednesday from 11:30 a.m.-1 p.m. at Business Development ... (click for more)

Sheriff Deputies Involved In Shooting After Pursuit Tuesday Night In Soddy Daisy

An officer-involved shooting took place in Soddy Daisy on Tuesday night following "an ongoing pursuit which originated earlier in the evening." The shooting incident happened around 7 p.m. The chase started shortly after 5 p.m. Hamilton County Sheriff's Office deputies were involved in the shooting. The Sheriff's Office said m ultiple law enforcement agencies responded ... (click for more)

City Council Told Cost Has Soared For Moving Sewer Line Off Tubman Industrial Site

City Council members were told on Tuesday that the cost has soared for moving a sewer line completely off the Harriet Tubman industrial site. Bill Payne, city engineer, said it initially was around $1.5 million, but is now pegged at over $4 million. Councilman Chris Anderson, who heads the council's economic development committee, said the assertion brought "stunned looks" ... (click for more)

Beyond Freedom Of Speech - And Response

Yes, most people know about the First Amendment to our Constitution, "The right, guaranteed by the First Amendment to the U.S. Constitution, to express beliefs and ideas without unwarranted government restriction."  I being a "deplorable" draw the line when people block traffic, try to disrupt, and even stop an activity through malice and disregard for others. Case being ... (click for more)

Roy Exum: Want To Protest? Get Paid!

In a troubling time when “false news” is the rage and people ask me – to my face – if anybody from Russia ever approached me personally searching for votes for President-elect Donald Trump, there appears a website that, to cop a phrase, “is too good to be true.” There is a group out of California that allegedly wants to hire “operatives” to protest Friday’s inauguration. Forget ... (click for more)