Clint Powell: I Can Do That Myself!

Monday, July 28, 2014 - by Clint Powell
Clint Powell
Clint Powell

Asking tough questions is sometimes…well…tough! That just makes sense right? However, knowing that tough questions are tough to ask…doesn’t mean they are still not…well...tough! Shoot…I did it again. Captain Obvious on the job. Well, what kind of tough questions are we talking about? There are quite a few I could spend time on. ‘How old are you?’ – ‘How much do you weigh?’ – ‘Is that a wig?’…you get the point. Those seem to be both tough AND not so smart questions. I am talking about questions regarding a company’s marketing. Questions that I have to ask prospects and clients all the time. Let’s talk about one specifically. Ready…go!

You would be surprised how many times I hear this response when it comes to a few of the services we provide: ‘I know that is important to my business, but I don’t need help with that…I can do it myself or get someone in our office to do it.’ Cool! Awesome! So what is my follow up question? You know…the tough one!

Let’s all ask it together… ‘If you can - then why aren’t you doing it?’ Ouch! Awkward! I know that may not be easy to ask OR easy to answer, but it is important. Think about it. If there are ‘things’ that you would like done, need done, or that you think are important to your business. Things that you may categorize as small…why would you not have them done? If they continually end up on your list of things to start implementing and they never get done…then what is the hold up? Is it time? Money? Know how?

It is a harsh reality when we finally admit we are either not good at something or simply do not have the time to do it or manage it ourselves, but that is the point you have to get too. Either start doing it, pay to have someone else do it, or take it off your list. It becomes frustrating and waste of time when you are constantly addressing the same things.

In most cases this is simply a struggle of value vs. money! Once you have given it up and agreed to have someone manage those tasks or events for you…you quickly see how much better they get done and how much more productive you feel. So, here is your challenge…if you are willing to accept it. Look at your ‘wish list’ or ‘to do’ list and identify those things you have repeatedly said ‘I can do that myself’, but you have never really gotten done. Find a way to get them done or take them off your list and stop worrying about them.

* * *

Clint Powell is owner of Connect Marketing, a full service advertising agency in Chattanooga. He is a graduate of Carson-Newman College. He has spent years in radio advertising sales and management, built and sold a billboard company and works on a contract basis with other ad agencies writing ad copy and helping formulate strategies. Clint has worked with hundreds of local and regional companies over the years and helped them develop advertising campaigns. He frequently leads marketing and advertising seminars and meetings for businesses and network groups. He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y-Cap (YMCA Community Action Program) and helps with several other non-profits. Clint currently resides in East Ridge with his wife and three children.

 




The Dixie Group Retains Bob Kokoszka To Assist In Integration Of Burtco Enterprises

The Dixie Group, Inc. (NASDAQ:DXYN) announced that it has retained the services of former president and chief operating officer of Burtco Enterprises Robert E. Kokoszka to assist Dixie in the integration process of the recently acquired assets of Burtco Enterprises, Inc., a maker of custom-crafted flooring designed for the hospitality industry. Mr. Kokoszka earned a bachelor ... (click for more)

Convictions And Death Sentences For Man Convicted Of Multiple Murders Confirmed

The Tennessee Supreme Court has unanimously affirmed a jury’s verdict convicting Jessie Dotson of six counts of first degree murder and imposing a death sentence for each of the six convictions. The Court also affirmed Dotson’s convictions of three counts of attempted first degree murder and three consecutive 40-year sentences. The murders and assaults occurred in Memphis in ... (click for more)

Linear Park Planned As Extension Of Walnut Street Bridge In Front Of Planned Boutique Hotel

A linear park that will be an extension of the Walnut Street Bridge public space is planned in front of a new boutique hotel at Walnut Street and Aquarium Way (Second Street). Mitch Patel of Vision Hospitality on Tuesday night told nearby residents that "the city pushed this idea of a linear park, and we agree that it is a great idea." He said the current situation in which ... (click for more)

Sharply-Divided City Council Approves Office Reorganization; Councilman Freeman Calls Move "Evil, Hellish"

A sharply-divided City Council on Tuesday voted 5-4 to completely reorganize the council office, leaving current staffers without a job down the road but with the option to reapply. Councilman Moses Freeman called the move "evil" and "hellish." He said, "We are punishing somebody on a personal level," though he said the office has been running smoothly. Saying the majority ... (click for more)

How To Reform The City Industrial Development Board - And Response (3)

My aims is to bring to the public’s attention the need for procedural changes that, if implemented, would significantly improve the information available the public, to the City Council and to the City Industrial Development Board about the verifiable benefits and costs of tax incentive financing structures and to make the entire process transparent. The public, the City ... (click for more)

Roy Exum: My October Garden

Hark! It is the first day of October and, as I make my monthly stroll through the garden, I find a growing numbers of leaves and acorns. Autumn leaves are beautiful while acorns are nuts, thus you will get the idea as we make our monthly awards: A PRETTY LEAF to Phil Hughes after the Minnesota Twins pitcher came within one inning of earning a $500,000 bonus this season. The deal ... (click for more)