Spartan Systems Hires Interactive Design Veteran Aaron Hoffman

Monday, July 7, 2014

Spartan Systems, a Chattanooga-based software and application development company, announced the hiring of another leader from Chattanooga’s technology community. Aaron Hoffman has been hired as Spartan’s new director of user experience. Mr. Hoffman is known throughout the interactive industry as a pioneer of web-based animation with the series called Joni Nitro in 1999. The series was recently named by CNN as one of six “Milestones of the Internet."
"The more I learned about Spartan the more I wanted to work here,” said Mr. Hoffman. “Their talent and expertise in the interactive industry is top notch and their passion for emerging technologies is the perfect environment in which I want to make a difference."

After co-founding Tubatomic Studio in Kansas, Mr. Hoffman and his business partner moved the company to Chattanooga in 2000 where he has been a visionary in the technological renaissance of the city. In 2005, Mr, Hoffman helped bring a worldwide web competition to Chattanooga, Create24, which helped attract some of the city’s most prolific tech and design leaders including Leslie Jensen-Inman, founder of Chattanooga-based Center Centre, and her husband Shaun Inman.

“I am very grateful that Aaron and his team put together Create24 in 2005," said Ms. Jensen-Inman, reflecting on her first trip to Chattanooga. "It was the perfect introduction to the city and we would not be here if we had not been invited to be a part of that event.”

Throughout his career, Mr. Hoffman has worked for national and international clients including Turner Broadcasting, Intercontinental Hotels, HGTV, Food Network and CBS Radio. Most recently, Mr. Hoffman was the director of marketing at Nudge, a company that aggregates health data across digital platforms to measure a healthy lifestyle, where he spent his time crafting the interactive strategy and refining the user experience of Nudge’s application.

“Aaron's unique expertise and dedication to creating engaging digital experiences are rare qualities that we had to harness within Spartan," said founder of Spartan Systems, Ben Wald. "We are blessed to have Aaron bringing his skills to our clients' projects."
This marks the second major hiring announcement from Spartan leaders after engaging Sheldon Grizzle, co-founder of The Company Lab and Blank Slate Ventures, to head up the newly-formed Spartan Ventures.

“It’s amazing that we have been able to partner with experts like Aaron and Sheldon because we are always looking for people with meaningful experience in the interactive world,” said Jesse Morris, president of Spartan Systems. “The addition of them to our team makes Spartan stronger, and also brings enormous value to our portfolio companies and clients.”

Chattanooga Chamber Presents Calendar Of Events For Oct. 24-28

MON/24 2016  Want to Bid on a Contract? Get the Right Certification 9 a.m. –  Noon INCubator: 100 Cherokee Blvd. Part of Chattanooga Minority Enterprise Development Week, this event is geared toward businesses owned by minorities, women, veterans, service-disabled veterans, and other small business owners.  ... (click for more)

Earth Fare Opening At Site Of Former Harvest Grocery On Hixson Pike

Earth Fare, a fully stocked grocery store specializing in organic produce, will soon be opening at the former location of Harvest Grocery at 5414 Hixson Pike.   The store will also be able to sell beer after it received a license from the City Beer Board on Thursday morning.   Mareon McCrary, the store manager, has already taken the responsible vendors ... (click for more)

Domestic Assault Charge Dismissed Against Bobby Stone In Case Involving Mayor's Top Advisor; Stone Says Berke Had Inappropriate Relationship With His Wife; Says Berke And Fletcher Conspired To Arrest Him; Lacie Stone Says Charges Completely False

A charge of domestic assault was dismissed Friday morning against Bobby Stone in a case involving a top advisor to Mayor Andy Berke.  Afterward, Mr. Stone told reporters that the mayor had an inappropriate relationship with his wife, Lacie Stone. He also charged that Mayor Berke and Police Chief Fred Fletcher conspired to arrest him. Mr. Stone is expected to file ... (click for more)

Christopher Padgett Taken Into Custody

A Chattanooga man who went on the lam after cutting off his ankle monitor and failing to show up for the third day of his felony murder trial is back in custody. Christopher Padgett was arrested by Chattanooga Police in the 3200 block of South Street at 12:55 a.m.  He was taken into custody without incident and transported to the Hamilton County Jail for booking. ... (click for more)

Bobby Stone, Is It Really A Win?

It brought a smile to my face this morning when I saw where the case was thrown out of court against Mr. Stone and the domestic violence charge.  I have supported his cause from the beginning, but I do feel heartbreak because his personal life had to be tossed out there for all of us to see.   I truly hope and pray things turn around for him and his wife, while I feel ... (click for more)

Roy Exum: Kelly Could Win It

I am neither a sleuth nor an odds maker but I’d say there is about a one-in-three chance that Interim Hamilton County Department of Education Superintendent Kirk Kelly could become the permanent superintendent of our public schools next Thursday. I am assured something squirrelly is happening on our newly-seated school board. It has been seven months since the last superintendent ... (click for more)