John Shearer: 75 Years Of The Wizard Of Oz

Wednesday, August 27, 2014 - by John Shearer
1939 advertisement from Chattanooga newspaper
1939 advertisement from Chattanooga newspaper
- photo by John Shearer

Seventy-five years ago Wednesday, Chattanoogans found a cinematic pot of gold under, or at least over, the rainbow.

The reason was that the now-classic movie, “The Wizard of Oz,” was playing at the Tivoli Theatre.

It was not showing for multiple weeks, as might be the case today, but for just four days – from Sunday, Aug. 27, 1939, to Wednesday, Aug. 30. That, of course, was typical for the time.

However, people were evidently still talking about it for a long time.

As Chattanooga News-Free Press reviewer Miriam Rosenbloum wrote afterward, “ ‘The Wizard of Oz,’ – equally familiar to adults and children – reaches the screen in a maze of color that is undoubtedly the most spectacular Technicolor production yet to be released.”

Chattanoogans evidently knew beforehand it was going to be a classic, based on the newspaper ad that said, “Greatest show-world miracle since ‘Snow White’ – a triumph of Technicolor” and “so spectacular it cost as much as ten average pictures.”

When Chattanoogans gathered at the “cool” Tivoli on that Sunday of long ago at 2 p.m., they were able to escape the tough times of the world along with the heat, as they first saw Dorothy portrayed by teenager Judy Garland. Ms. Garland had a local connection, as her father, Frank Gumm, spent his youth in Sewanee and was a talented singer.

Chattanooga moviegoers also first laid their eyes on the brindle Cairn terrier, Toto, and saw Munchkinland.

They also initially saw the feared flying monkeys, and felt their hearts melt from watching the Cowardly Lion receive his from the once-feared Oz in Emerald City.

And, of course, they also heard for the first time that timeless and sentimental song, “Over the Rainbow,” the music of which had been written by Harold Arlen after he was inspired after seeing a rainbow while driving along Sunset Boulevard.

The rainbow-like display of colors in the movie at a time when color was just beginning to become part of Hollywood movies also drew people to it, as Ms. Rosenbloum noted.

Even if the economy and world peace were not so great, 1939 was a grand time for the world of cinema, as film-making technology was developing rapidly. As a result, Chattanoogans saw quite a few good ones at the Tivoli during that time period.

Other theaters in Chattanooga were also doing a booming business in those peak days when less competition existed for entertainment and leisure. The other picture palaces included such downtown theaters as the State, Rialto, Bijou and Cameo, the American, the Rivoli in East Chattanooga, the Park on McCallie Avenue, the Ritz in Rossville and the Riviera in North Chattanooga.

Besides “The Wizard of Oz,” which was based on the 1900 book by Frank Baum, nine other films that played at the Tivoli were nominated for Best Picture in 1939, or “Outstanding Production,” as the category was officially called.

They and the Tivoli showing dates included “Love Affair,” June 1-3, 1939; “Stagecoach,” starring Best Supporting Actor winner Thomas Mitchell, June 8-10; “Dark Victory,” with Bette Davis and Humphrey Bogart, June 11-14; “Wuthering Heights,” July 20-22; the greatly anticipated “Goodbye, Mr. Chips,” which starred Best Actor winner Robert Donat and Greer Garson (who came to Chattanooga for a war bond drive in 1942), Aug. 6-9; and “Mr. Smith Goes to Washington,” starring Jimmy Stewart, Dec. 3-6.

Of the other Best Picture nominees, “Gone with the Wind,” “Ninotchka” starring Greta Garbo, and possibly “Of Mice and Men” played at the Tivoli in early 1940.

“Gone with the Wind,” of course, was the most well received in Chattanooga and played for longer than usual at the Tivoli and other theaters. It also dominated the Academy Awards at the Ambassador Hotel’s Coconut Grove after being nominated 13 times.

But for four days in August 1939, Chattanoogans were glad Dorothy was not gone with the wind following the Kansas tornado, but was simply dreaming quite a dream.

Jcshearer2@comcast.net


Special Event Street Closures For July 28-30

Friday, July 28 Nightfall Concert Series: Closures include Market from 10th to 8th, MLK Blvd. from Broad St. to Georgia Ave. from 5:30-11:59 p.m. The Nightfall Concert Series is free to the public and held each Friday till Aug. 25 outdoors in Miller Plaza. This Friday's headliner is The Greyhounds with local opener Rick Rushing and Blues Strangers beginning at 7 p.m. Visit ... (click for more)

Samaritan Center's Stock Their Lockers Begins Monday

The Samaritan Center’s Stock Their Lockers, a program that allows students kindergarten through 12th grade to receive a backpack-full of school supplies, kicked off on Monday with a special visit from Stewart Payne and his Readmobile from Read 20.   Mr. Payne spent time reading to children in the Center’s Farrow Community Corner, now transformed into a Dr. Seuss-themed ... (click for more)

Cleveland City Council Votes 4-2 To Pass A 46-Cent Property Tax Increase

The Cleveland City Council, with scant public notice, voted 4-2 on first reading on Monday afternoon to approve one of the largest property tax increases in the city's history. Richard Banks, Bill Estes, Tom Cassada and Vice Mayor Avery Johnson voted for a 46-cent property tax boost. Opposed were Charlie McKenzie and David May. Dale Hughes and Mayor Tom Rowland were absent ... (click for more)

Police Find Large Cache Of Meth, $23,134 Cash On Hensley At Motel Near Hamilton Place; Police Say He Was Supplier To Rossville Man Who Died In June 29 Overdose

Chattanooga Police said they found Michael Wade Hensley with a large cache of meth, a loaded handgun and $23,134 cash after being summoned to a motel near Hamilton Place Mall last Wednesday. Police said they believe that Hensley, 41, was the supplier for a 36-year-old Rossville man who died of an overdose on June 29. Hensley is now facing federal charges of possession of meth ... (click for more)

Do Something To Protect Our Children

It is unconscionable in this day and age that these children had to exist in such deplorable conditions and that an innocent baby suffered and died alone in a locked car.  Yes, there is blame and accountability considering this family had child neglect charges filed a few years ago (that were apparently dropped and expunged) and a large part of the responsibility should ... (click for more)

Roy Exum: Chik-fil-A Commits To East Ridge And Camp Jordan Development

In less than three weeks after a plan that could enhance Camp Jordan in East Ridge was announced, it has been learned that a Chik-fil-A restaurant will break ground at Jordan Crossing this fall. While developers John Healy, Matt Woods and Ethan Woods cannot make a public comment, the news is every bit as profound as James Earl Jones saying, “If you build it, they will come,” in ... (click for more)