John Shearer: 75 Years Of The Wizard Of Oz

Wednesday, August 27, 2014 - by John Shearer
1939 advertisement from Chattanooga newspaper
1939 advertisement from Chattanooga newspaper
- photo by John Shearer

Seventy-five years ago Wednesday, Chattanoogans found a cinematic pot of gold under, or at least over, the rainbow.

The reason was that the now-classic movie, “The Wizard of Oz,” was playing at the Tivoli Theatre.

It was not showing for multiple weeks, as might be the case today, but for just four days – from Sunday, Aug. 27, 1939, to Wednesday, Aug. 30. That, of course, was typical for the time.

However, people were evidently still talking about it for a long time.

As Chattanooga News-Free Press reviewer Miriam Rosenbloum wrote afterward, “ ‘The Wizard of Oz,’ – equally familiar to adults and children – reaches the screen in a maze of color that is undoubtedly the most spectacular Technicolor production yet to be released.”

Chattanoogans evidently knew beforehand it was going to be a classic, based on the newspaper ad that said, “Greatest show-world miracle since ‘Snow White’ – a triumph of Technicolor” and “so spectacular it cost as much as ten average pictures.”

When Chattanoogans gathered at the “cool” Tivoli on that Sunday of long ago at 2 p.m., they were able to escape the tough times of the world along with the heat, as they first saw Dorothy portrayed by teenager Judy Garland. Ms. Garland had a local connection, as her father, Frank Gumm, spent his youth in Sewanee and was a talented singer.

Chattanooga moviegoers also first laid their eyes on the brindle Cairn terrier, Toto, and saw Munchkinland.

They also initially saw the feared flying monkeys, and felt their hearts melt from watching the Cowardly Lion receive his from the once-feared Oz in Emerald City.

And, of course, they also heard for the first time that timeless and sentimental song, “Over the Rainbow,” the music of which had been written by Harold Arlen after he was inspired after seeing a rainbow while driving along Sunset Boulevard.

The rainbow-like display of colors in the movie at a time when color was just beginning to become part of Hollywood movies also drew people to it, as Ms. Rosenbloum noted.

Even if the economy and world peace were not so great, 1939 was a grand time for the world of cinema, as film-making technology was developing rapidly. As a result, Chattanoogans saw quite a few good ones at the Tivoli during that time period.

Other theaters in Chattanooga were also doing a booming business in those peak days when less competition existed for entertainment and leisure. The other picture palaces included such downtown theaters as the State, Rialto, Bijou and Cameo, the American, the Rivoli in East Chattanooga, the Park on McCallie Avenue, the Ritz in Rossville and the Riviera in North Chattanooga.

Besides “The Wizard of Oz,” which was based on the 1900 book by Frank Baum, nine other films that played at the Tivoli were nominated for Best Picture in 1939, or “Outstanding Production,” as the category was officially called.

They and the Tivoli showing dates included “Love Affair,” June 1-3, 1939; “Stagecoach,” starring Best Supporting Actor winner Thomas Mitchell, June 8-10; “Dark Victory,” with Bette Davis and Humphrey Bogart, June 11-14; “Wuthering Heights,” July 20-22; the greatly anticipated “Goodbye, Mr. Chips,” which starred Best Actor winner Robert Donat and Greer Garson (who came to Chattanooga for a war bond drive in 1942), Aug. 6-9; and “Mr. Smith Goes to Washington,” starring Jimmy Stewart, Dec. 3-6.

Of the other Best Picture nominees, “Gone with the Wind,” “Ninotchka” starring Greta Garbo, and possibly “Of Mice and Men” played at the Tivoli in early 1940.

“Gone with the Wind,” of course, was the most well received in Chattanooga and played for longer than usual at the Tivoli and other theaters. It also dominated the Academy Awards at the Ambassador Hotel’s Coconut Grove after being nominated 13 times.

But for four days in August 1939, Chattanoogans were glad Dorothy was not gone with the wind following the Kansas tornado, but was simply dreaming quite a dream.

Jcshearer2@comcast.net



Red Kettle Campaign Kicked Off Thursday Night

The Salvation Army’s Red Kettle Drive for 2017 started Friday after a Thursday night kickoff at Bradley Square Mall. State Representative Dan Howell and Cleveland Mayor Tom Rowland led the festivities that included the Prospect Elementary School Choir - Ovation and the Tennessee Christian Preparatory School Choir. Sgt. Ruthie Forgey of the Salvation Army said all Red Kettle ... (click for more)

Granada Drive To Be Closed Nov. 27 For Repairs

The Chattanooga Department of Transportation will close a section of Granada Drive between Provence Street and Gardner Street beginning  Monday, Nov. 27, for approximately 30 days for roadway repair.  This will be a full closure and detours will be posted.   In order to view a map of these  closures , go to  ... (click for more)

Longest-Serving County Official Knowles Is First In Line To Sign Up For New Term

Bill Knowles is one of the longest-serving officials in Hamilton County history, and he's not through yet. County clerk since 1974, he was the first in line on Friday morning to pick up his petition for re-election. Then he beat everyone back with the completed form. Mr. Knowles said, "I ran in 1974 on a campaign of ending the long tag lines. We put in a tag by mail system ... (click for more)

River Gorge Explorer Will Log Final Cruises In January

After operating on the Tennessee River for more than nine years, Aquarium President and CEO Keith Sanford informed staff and volunteers that cruise operations aboard the River Gorge Explorer will be ending in January. “After developing a new strategic plan and carefully evaluating the Aquarium’s resources, we have decided to stop operating the boat,” said Mr. Sanford. “We are ... (click for more)

Signal Mountain Should Be Problem Solvers Around The City

Re: Roy Exum’s “Stay, Signal Mountain, Stay”  Well this article is something to think about. I think the split could go either way, and Signal Mountain schools would still flourish, as they have done for the past several years. What I'm worried about is why Signal Mountain has not yet had the guts to go be problem solvers at Howard, or Tyner, or Central. Why do ... (click for more)

Roy Exum: How Would I Vote?

I don’t know what to think or who to believe in the debacle surrounding Alabama’s Roy Moore and his quest for a Senate seat. I have no earthly idea what he did or how he acted 40 years ago. Heck, I can’t remember what I did or how I acted 40 years ago but I do recall I kissed some minors back then. To be real honest, they were the only ones that would let me, this because I was ... (click for more)