Morning Pointe Launches Louisville, Ky., Senior Campus

Wednesday, August 6, 2014

Independent Healthcare Properties  and Morning Pointe Senior Living have announced the development of a new $25 million senior campus in Central Kentucky, creating over 200 construction jobs and 125 permanent healthcare positions.

The Chattanooga based senior services company will begin site excavation and construction on Morning Pointe of Louisville (KY) at 4711 South Hurstbourne Parkway near Watterson Trail in August, providing seniors in the greater Louisville area with assisted living and Alzheimer’s memory care services. Anticipated completion is expected in winter of 2015.

Situated on nine acres, the new senior living and Alzheimer’s memory care community will feature two craftsman style buildings with 120 spacious apartments. The landscaped campus will offer high quality amenities including fine dining areas, life enrichment programs and professional health and wellness services. Innovative and therapeutic programs such as Simple C Companion services, Cuddle Therapy and the Meaningful Day program have been developed by the Morning Pointe team and incorporated into daily activities to ensure the highest quality of care for residents.

“With the growing number of people living longer and needing more health services, we believe Morning Pointe can serve the Louisville community and its seniors with more options and choices that enrich the quality of life,” said Greg A. Vital, president and CEO of IHP and Morning Pointe Senior Living.  “Morning Pointe’s history of service in Kentucky began 15 years ago and we are continuing that tradition by expanding in Central Kentucky.” Morning Pointe currently has seven other locations in Kentucky.

This two-phase development project will feature 53 senior living/personal care apartments and an additional 20 apartments will be in The Lantern, a secure dedicated wing specially designed for residents with Alzheimer’s and other forms of memory loss. The new senior campus will also provide 44 apartments in a freestanding Alzheimer’s Center of Excellence. 

With a solid foundation of service to seniors in Kentucky and seven senior living and Alzheimer’s Memory Care Communities already in operation, IHP and Morning Pointe are primed for further expansion as they continue to try and meet the growing medical needs of a growing population of seniors.

Independent Healthcare Properties, LLC, a Chattanooga-based senior healthcare services company, is the developer, owner and manager of 23 Morning Pointe Senior Living and The Lantern at Morning Pointe Alzheimer’s Memory Care Center of Excellence communities in five southeastern states.  IHP was founded in 1996 by Tennessee healthcare entrepreneurs, Greg A. Vital and Franklin Farrow. For more information, visit

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