World Of Beer - Live Loud And Proud

Wednesday, September 3, 2014 - by Mark Herndon

World of Beer opened last weekend with a staff of eager men and women to serve the finest selection of world class beers.   They were all proud of Chattanooga’s newest tavern and eatery.  This statement caught the attention of many in a previous press release and was worth repeating because it is true of the staff, managers and owners there.  "We’ve assembled a strong team of talented individuals who know this business very well," says Kevin Strech, General Manager.

"They not only know the importance of producing great food and drink, but also the importance of relationships." 

The Chattanooga-established WOB tavern owners Wayne Farmer and Frank Hudson are very proud to call Chattanooga their third franchise operation and first for Tennessee.  However, it is the 60th for the World of Beer Franchising, Inc. 

The WOB showcase, situated at 412 Market St., features  retractable exterior doors for outdoor patio, as well as an internal lifts for cooler weather and smoking access to the street view. It is probably the most casual classy tavern you will visit.  The open dining area is friendly for group gatherings. And it is great if you are interested in a zillion large flat screens fitted strategically around the large dining areas chasing after your favorite sports event.

Having a personal invite by Wayne Farmer, owner, and Kyle Borski, product manager, allowed full access to tour the tavern eatery as well as a walk through the 74-foot cooler housing the finest beers from all over the world. It features more than 500 bottles and 60 rotating taps in the 6,400-square-foot space. 

Let us also consider it another downtown venue welcoming local “LIVE” music from singers/songwriters who also call Chattanooga their home base. The music provided Saturday night was the trio of Roberts, Sims & Starnes, local and very talented artists.  Look for more local artists to find their place on a modern high tech plug and play elevated stage design to be seen and heard throughout the house.   

Additional information from the WOB press release made it clear of being totally committed to the community. The grand opening weekend included the tavern hosting a “Support Local, Drink Local” event and fundraiser on Sunday to benefit the Chattanooga’s Kids on the Block charity from 6-10 p.m. For every local brew sold from a Tennessee brewery a $1 donation will be made to the charity.

This location is partnering with many local breweries, including Big River Brewing Works (Chattanooga), Blackstone Brewery (Nashville), Chattanooga Brewing Co. (Chattanooga), Cool Springs Brewery (Nashville), McHale’s Brewhouse (Chattanooga) and Tennessee Brew Works (Nashville). It is a great way to show being a part of the community by receiving and giving to such a great cause.  The Kids on the Block also benefited from the previous weekend of the most successful annual Southern Brewers Festival hosted by Craftworks of Chattanooga.

It is easy to generalize the food menu such as burgers, shrimp, wings, salmon and pretzels.  The menu offers much more as well as a diversified signature craft spirit cocktails, ciders and wine along with non-alcoholic beverages.  The specially trained staff has completed an extensive, two-week beer school and is on hand to guide guests through the WOB experience centered around a global menu of beverages, live music and televised sports to open its doors on last weekend to waiting Chattanoogans and our tourist visitors. 

Open seven days a week, WOB-Chattanooga will be open from 11 a.m.-1 a.m. Sunday through Wednesday and 11 a.m.-2 a.m. Thursday Through Saturday. Major credit cards are accepted. For more information call 668-6808 or visit

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