Local Startup Aims To Help Tennessee Restaurants Save Big

Monday, September 8, 2014

Tyler Brown, a fifth-generation food sales rep, and Joel Hines, a former distribution marketing executive, have announced the launch of AVA Consulting, LLC, a company specifically designed to help independents save time and money.

They said, "As if running a restaurant or any other foodservice business is not demanding enough on its own, the independent operator will often spend countless hours dealing with multiple distributors and sales reps in order to find the best price on the cornerstone of their business: food. This is where AVA aims to make a difference."

“I always felt that the most rewarding part of my job as a sales rep was my ability to help the local and independent operators regain valuable hours of their lives while spending less money doing so” said Mr. Brown.

However, as a sales rep, Mr. Brown recognized that his ability to provide money saving insight would always be limited by the necessary confines of the distributor he represented. The desire to bring more value to independents inspired him to look into becoming independent himself. That’s when he approached Mr. Hines about his idea for AVA.

“When Tyler told me about the concept, I knew that this was not only a new idea, but a much needed service in the industry” said Mr. Hines. “Traditionally, only the big chains had access to the type of services that we're able to offer.”

As consultants, AVA is able to offer their clients inside industry knowledge without limitations, negotiating transparent and aggressive contracts from multiple distributors with the purpose of finding the best single vendor option. They provide independent operators with many of the same valuable services used by national chains, and do so in a way that is cost-neutral.

“Our fee is based on a percentage of the money we can save the customer. In that sense, it could be said that our services are ‘cost-negative’ because our clients are making money on our product” said Mr. Brown.

If you are a local restaurant owner, foodservice operator, or just want to find out more of what AVA has to offer, they can be reached at 423 321-9876 or info@avaconsultingllc.com.

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