Hamilton Place announced Friday that Southern Charm Clothing will take 3,800 square feet of retail space in The Shoppes at Hamilton Place. The new store will offer a preppy southern style in a wide array of women’s boutique clothing along with casual wear for men from brands including Vineyard Vines, Southern Tide, Judith March and Lauren James.
Owners Courtney and Zack Cross were looking for a second location due to high demand from the Chattanooga area.
“We are delighted to be opening at Hamilton Place; this is the perfect location for us to grow and Zack and I are looking forward to serving the Chattanooga market,” said Ms. Cross. She added that they are looking to expand in other markets throughout Tennessee over the next few years.
“This is another exciting addition for The Shoppes at Hamilton Place, we are thrilled to welcome Southern Charm Clothing to the retailer mix,” said Hamilton Place general manager Dan Wolfe. Construction has already begun on the new store and plans are underway for a grand opening to take place in May.