Birmingham’s Good People Brewing To Expand Into Central Tennessee

  • Thursday, February 4, 2016

Good People Brewing Company in Alabama, announced it will begin selling its selection of beers in central Tennessee. Partnering with Hand Family Companies, the Birmingham-based brewery will expand into Chattanooga, Clarksville and Cookeville. 

“We’ve got a lot of love for Tennessee at Good People,” said Michael Sellers, who cofounded Good People in 2008 with his friend Jason Malone. “When you’re hiking the Cumberland Trail, having a pint at a downtown brewpub or tucking into some ribs at a barbecue shack off a county road, you’re always reminded of the best things the South has to offer. It’s a thrill for Good People to become a part of people’s lives here.”

This is Good People’s third out-of-state expansion, coming just a week after an expansion into the Florida Panhandle market. Three years ago, in Feb. 2013, Good People expanded first into Nashville. Building on this successful first step into an out-of-state market, the brewery is prepared to meet the demand of devoted customers in new markets such as central Tennessee.

“Good People has great liquid that has been sold in Nashville for a while now with great success, and after visiting their facility, I saw firsthand the commitment to continuing that quality for years to come,” said Austin Sawyer, sales director of Craft and Import Brands for Hand Family Companies. “Many people from our Tennessee markets have either visited Nashville or Birmingham and always ask about Good People beers, so we felt confident that the demand is there to justify bringing them to our other Tennessee markets. Then there is the fact that they are seriously good people—their team is passionate in what they do and they have a lot of fun while doing it each and every day.”

"Good People offers a variety of well-balanced beers that will soon be available in the area, both on draft and in cans. In 2015 alone," officials said.

Paste magazine dubbed Good People’s IPA one of the 25 best in the country and the special reserve El Gordo Imperial Stout one of the 12 best beers of the year, while Food Republic declared Good People “Alabama’s craft beer king.” BeerAdvocate currently lists Snake Handler Double IPA, El Gordo and Hitchhiker IPA among the 10 best Southern beers, with Coffee Oatmeal Stout and Fatso Imperial Stout joining them in the top 20. Customers can check in with their favorite supermarket, bar or restaurant to see when Good People’s brews will be available.

In the meantime, Good People will put on promotions and samplings throughout central Tennessee in the weeks to come.

For up-to-date information about these events, “like” Good People Brewing Co. on Facebook or follow on Twitter or Instagram at @GPBrewing.

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