NDP Announces Participation In TAG Initiative

Thursday, July 14, 2016

The advertising agency ndp, formerly known as Neathawk Dubuque & Packett, announced on Thursday that the firm has joined forces with more than thirty other digital advertising participants in the Trustworthy Accountability Group's (TAG) new “Certified Against Fraud” initiative to fight fraudulent digital advertising. Other TAG members include the four largest global ad agency holding companies, as well as major publishers, brand advertisers, and advertising technology firms.

According to TAG, qualifying participants in the digital advertising supply chain (buyers, sellers, and intermediaries) that complete the organization's rigorous anti-fraud requirements will receive a ‘TAG Certified Against Fraud’ seal.

Participation in the initiative has tangible benefits: Research from Ernst & Young and the Interactive Advertising Bureau (IAB) shows that the digital ad industry “will gain $8.2 billion by eliminating fraud.”

“I’m proud our agency has been awarded the TAG Certification,” said Boz Boschen, director of digital at ndp, who helped develop the initiative in partnership with global giants like Omnicom. Boschen said it was particularly important to champion the perspective of independent, regional agencies like ndp, which also has offices in Roanoke, Virginia, and Chattanooga, Tennessee.

“We are very pleased that ndp is participating in the ‘Certified Against Fraud’ program,” said TAG CEO Mike Zaneis. “Only by working together as an industry can we tackle endemic problems like fraud and cut off the flow of money to the criminals who profit from it. We hope that other independent agencies will join ndp in advancing this vital effort.”

Similar to Good Housekeeping’s seal, the TAG “Certified Against Fraud” Seal will appear on qualified partner websites to signify compliance with industry best practices. “We’re excited to offer this benefit to our clients and to promote TAG in the marketplace. Over time this will benefit the entire industry as we fight back against ad fraud,” said Mr. Boschen.