Ruby Falls Announces $20 Million Expansion

Wednesday, September 14, 2016 - by Meagan Jolley

Ruby Falls revealed plans of expansion on Wednesday, that will make it the most modern tourist attraction in the area as it begins a multi-phased building project in 2017. Roaring into the twenties, Ruby Falls plans to break ground on construction in January, completing two of six phases in 2018, with additional development totaling more than $20 million continuing into the 2020s. The attraction’s 100th anniversary comes in 2028, bringing with it a beautiful reimagining of a beloved historical site.

“We are so proud to expand and modernize our attraction and become an exciting destination, not only for our out-of-town visitors, but for our Lookout Mountain residents and Chattanoogans as well,” said Ruby Falls President Hugh Morrow. “While our waterfall and history cannot change, Ruby Falls is growing as a world-class facility that will bridge our heritage into its second century. One primary goal of this investment is to provide an efficient and comfortable place where guests can enjoy relaxing and hanging out for longer periods of time.” 

The highlights of phases one and two include updated parking, ticketing, retail, restrooms, office space and a new entrance lobby, intended to improve queue lines for the cave tour and the overall guest experience. In addition, there will be a pedestrian mall and enhanced observation of the city.

“It’s exciting that Ruby Falls is making this investment that gives visitors one more reason to extend their stay,” said Bob Doak, president and chief executive officer of the Chattanooga Convention and Visitors Bureau. “They have always done an incredible job of bridging the gap between historic and modern. Great cities – and great companies – are always looking ahead and this is another example of how our community is doing that. Congratulations to Ruby Falls for continuing to make the Best Town Ever even better. The latest tourism statistics show that visitors spent more than $1 billion dollars in Hamilton County which supports 8,500 full-time jobs in the tourism industry.”

“Ruby Falls is the perfect example of a thriving destination that’s ready for the next big evolution,” said Mike Konzen, principal and chair of PGAV Destinations. “Lookout Mountain and the Falls are saturated with deep, rich stories from the natural science of the cavern’s growth to the love story of its discoverers, Leo and Ruby Lambert. It’s integral to bring those incredible stories to the forefront of the experience.”



This Week’s Tennessee Tourism Round Up

Scavenger hunts, specialty burgers for a bargain, beer & cheese pairings, free concerts, movies under the stars, sing-along musicals, a 90s party, a craft fair and unique festivals like Uncle Dave Macon Days and Kingsport Fun Fest are all on tap this week across Tennessee. For a complete list of events, visit  tnvacation.com/calendar . Ongoing Tennessee State ... (click for more)

Architectural Tour Of The Artsy Los Angeles Neighborhood Of Silver Lake

A few years ago, Forbes ranked the Silver Lake neighborhood the hippest in Los Angeles. The magazine might have questionable credentials in the judgment of cool, but it got this one right. The flatlands have lots of indie stores, art galleries, and nightclubs, graffiti art is everywhere, foodies jam restaurants like Moby’s vegan Little Pine, and there is a cottage industry of ... (click for more)

Rhonda Thurman "Astounded" At Low Performance By Hamilton County Schools On TNReady; Dr. Johnson Says Some Gaps "Closing" Between County And State

County School Board member Rhonda Thurman said Thursday she was "astounded" by low performance on TNReady scores that were just released.   Noting that the county schools are below state levels in many areas, she said, "I am blown away. I am just astounded. We spend millions and ten millions and this is what we get."   She said, "If people want to know why ... (click for more)

Senator Corker Calls Judge Kavanaugh "A Superb Nominee"

 Senator Bob Corker on Thursday called Judge Brett Kavanaugh "a superb nominee" for the U.S. Supreme Court.   He made the statement after meeting with President Donald Trump’s nominee for the U.S. Supreme Court.   Senator Corker said, “I had a great meeting today with Judge Kavanaugh and think he is a superb nominee. It is inspiring to me to see ... (click for more)

Employee Who Stole From East Ridge Should Be Prosecuted

Why has the East Ridge employee who was fired for theft not been charged with theft?    City Manager Scott Miller made the statement that the employee had problems and that the stolen items were returned.  What does that have to do with the employee stealing ?   He has had a history of abuse of city resources. Why is he not being prosecuted? ... (click for more)

Am I Alone? - And Response (6)

Am I alone seems to be quite apt as I begin to form sentences, thoughts and concerns regarding the state of this country. I feel like I am alone trying, somehow, to justify Trump and understand why he is constantly in the middle of chaos.  Now coined as the Liar-in-Chief, Chief Foreign Affairs Coordinator acting for his pal Russian Dictator, Putin.  The silence ... (click for more)