Kid to Kid in Chattanooga, owned by mother and son, Lyn and Justin Shepherd, has been awarded Store of the Month for August. Through this award, the Kid to Kid franchise recognizes achievement exhibited by one of its more than 100 children’s resale locations across the United States, Canada and Portugal.
As one of three Kid to Kid stores in Tennessee, Kid to Kid Chattanooga has experienced growth– with sales up 16 percent in August and 21 percent year-over-year.
One of the reasons for the store’s continued success is their community outreach and involvement, owners said. Ms. Shepherd and Mr. Shepherd are involved in many efforts, including social media.
“We have done frequent posts that include videos, slideshows, contests and even goofy staff photos,” said Ms. Shepherd. Their fans and customers are noticing. The store advertised their annual Costume Event on their Facebook page and hundreds of customers came out. A live stream video was also shared on their page during the event.
When asked about the store’s success, Ms. Shepherd said, “Our store is dedicated to showing love to our community. We have been involved in many community events from schools, foster care, military and most recently to raise some money for fire relief. Our prayer is that we make a difference in the lives of those we meet.”
Officials said, "The Shepherds have been making a difference. Though miles away, they stepped up to help their former community in California when tragedy struck recently. A wildfire spread through the small area of Lower Lake affecting more than 300 residents, many without insurance. Last week Kid to Kid Chattanooga donated 10 percent of their store’s sales to those affected.
"Ms. Shepherd and Mr. Shepherd look forward to continuing to impact the community in the future and are grateful to be honored as store of the month."
“We are thrilled to receive this honor. Though we are small, this team works together to keep improving,” said Ms. Shepherd.