CBL Properties (NYSE:CBL) on Thursday announced the completion of a strategic rebranding initiative to update its communications and more accurately reflect the company’s current strategy, vision and values. Going forward, the company will refer to itself as CBL Properties and will use newly designed business and consumer facing communications tools and messaging.
“The rebrand aligns our corporate vocabulary with our current strategy and vision for the future of CBL,” said Stephen Lebovitz, president and CEO. “Our properties are not just about retail or shopping – they serve as gathering places for their respective communities. They are evolving through the addition of more food, entertainment, service, fitness and other new uses, and we are actively exploring adding hotels, medical, office, residential and education components. Situated in dynamic markets with excellent access and infrastructure, our properties are positioned to quickly adapt to changing consumer preferences. We are proud of our history and previous success and are committed to the ongoing evolution required to generate future growth.”
CBL is a forward-thinking company, dedicated to excellence and innovation. At the same time, CBL remains true to both its core strategy of redeveloping and actively managing its portfolio of well-positioned market-dominant properties to deliver attractive returns and to its core value of investing in its communities and its people.
“As technology continues to drive change, CBL must not only adjust its operations to compete and grow market share, but also connect more directly with consumers and other partners,” said Mr. Lebovitz. “Our new corporate and property websites, which debuted earlier this year, provide us a renewed opportunity to communicate with our audiences while highlighting the value of our company and the breadth of experiences we offer at our properties.”