Custom built with Breast Cancer Awareness Month in mind, Miller Industries produced a bright pink Century 3212CX wrecker on a Kenworth T440 chassis from MHC Kenworth of Chattanooga to help raise awareness for breast cancer during the month of October. The truck was on display during several events throughout the greater Chattanooga area as part of a partnership with the regional Susan G. Komen Foundation affiliate to help raise awareness for their annual Komen Chattanooga Race for the Cure event and promote general awareness for breast cancer.
“Believe it or not, a big, bright pink tow truck attracts a lot of attention when going down the road,” said Todd Harless, marketing manager for Miller Industries. “For this reason, we thought the truck would be a great resource to help the local Susan G. Komen affiliate promote their annual Chattanooga race and raise awareness for breast cancer."
"The pink tow truck looks amazing and certainly attracted a lot of attention," said Anita Stewart, director of community engagement for the Susan G. Koman Central Tennessee Affiliate. "Having the tow truck join us on-site during our promotional events led to more registrations for our race.”
In addition to the pink tow truck being used to help promote the local Race for the Cure event in Chattanooga, Miller Industries plans to contribute $10,350 to the Susan G. Komen Central Tennessee affiliate with funds raised through their WeTow charity tow-hook bracelet program launched earlier this year.