ThreeTwelve Creative has signed a marketing retainer agreement to act as lead agency in Carpets of Dalton / Furniture of Dalton’s ongoing marketing and advertising strategies and execution.
As lead agency, ThreeTwelve will work with Carpets of Dalton / Furniture of Dalton and associated partners to create and implement traditional marketing and advertising strategies as well as a wide variety of digital services.
Ken Brown, general manager of Furniture of Dalton, said he is excited about the partnership and the additional capabilities it will bring to their marketing efforts. “Our partnership with ThreeTwelve will enable us to reach people in all the ways that are familiar to them, but it will also let us grow our reach in new ways to an entirely new audience that gets their information digitally,” said Mr. Brown. “It’s a win all the way around as we grow the Furniture of Dalton brand with Millenials and beyond.”
Jerry Hennon, general manager of Carpets of Dalton, said he is likewise excited about the new partnership. “Carpets of Dalton is a long-time leader in carpet retailing. It’s been a long journey from our first marketing venture with Superstation WTBS in Atlanta and the original Big Sign,” said Mr. Hennon. “We are excited to work with ThreeTwelve to reach the consumers of both today and tomorrow. We’ve made some great changes inside our buildings here in Dalton and we’re excited to get our message across to the public, wherever they are to hear it.”
Natalie Dewhirst, a founding partner of ThreeTwelve Creative, said she is both honored and excited to be selected to help grow the Carpets of Dalton / Furniture of Dalton brand throughout the Southeast. “The mission of ThreeTwelve Creative is to exceed the value of a traditional marketing agency by helping our clients focus on the entirety of the customer experience,” said Ms. Dewhirst. “We do that by bringing together brand strategy and data-driven marketing campaigns with creative excellence and a collaborative nature that truly values our clients.
“We’re proud that the clients we’re collaborating with in this case are Carpets of Dalton and Furniture of Dalton. With a name and experience that goes back decades, it would be understandably easy for them to look backwards. Instead, they are taking bold steps to grow Carpets of Dalton / Furniture of Dalton into the future by moving to take advantage of all that the fusion of traditional and digital marketing can offer. And I’m excited that it’s ThreeTwelve that will be working with them in those efforts.”