Morning Pointe’s senior living and memory care campuses across five southeastern states hosted events to honor the 20th anniversary of Independent Healthcare Properties (IHP) and Morning Pointe Senior Living.
From homecoming-themed festivities featuring familiar faces, to an antique car show and taste of the town, each Morning Pointe Senior Living community celebrated in its own way, inviting family, friends, volunteers, partners and government officials to commemorate a 20-year legacy serving seniors and their families.
Relatives of Morning Pointe residents shared heartfelt stories and expressed their gratitude for the quality of life and peace of mind received by their loved ones. City, county and state officials congratulated the senior healthcare provider for its milestone, highlighting its many contributions to the communities it serves and sending well wishes for 20 more years and beyond.
Founded in 1996, the Chattanooga-based healthcare services company started with its two co-founders Greg A. Vital and Franklin Farrow, who share one vision to change the senior care industry. The company has since expanded to 27 Morning Pointe Senior Living and The Lantern at Morning Pointe Alzheimer’s Center of Excellence communities in Alabama, Georgia, Indiana, Kentucky and Tennessee, with three additional communities scheduled to open within the year.
With a mission to serve seniors through a positive corporate culture that reflects Judeo-Christian values, Morning Pointe is committed to providing services that enhance the wellness, lifestyle and enjoyment of senior living in a secure environment that promotes hospitality, dignity, independence and quality of life.
To celebrate two decades of being a premier choice for senior care, Morning Pointe has launched “Make Your Mark” – a yearlong community service campaign with a goal of giving back 20,000 hours through volunteer efforts and philanthropic projects during 2017. The company’s website will also feature a Memory Wall, showcasing memories and community service activities shared by Morning Pointe residents, families, associates, volunteers and partners. Each community kicked off the campaign during the 20th anniversary celebration, announcing plans to make their mark through volunteerism.
“Morning Pointe has become what it is today because of the trust families have placed in us, our compassionate associates, and countless volunteers that help us exceed expectations in providing exceptional senior living and Alzheimer’s memory care,” said Greg Vital, president and CEO of Morning Pointe. “We are giving back in a big way to extend our gratitude to the people who have been a part of our legacy for 20 years and counting.”