Morning Pointe Announces Major Senior Campus In Knoxville

Wednesday, June 14, 2017

Independent Healthcare Properties (IHP) and Morning Pointe Senior Living announce the expansion of its assisted living and memory care services in the Knoxville area. The city of Knoxville approved the Chattanooga-based senior healthcare company’s plans for a new 133-unit senior campus on 9649 Westland Drive, in West Knoxville, adjacent to Shoreline Community Church. The assisted living and memory care campus will add to Morning Pointe’s senior healthcare services in Anderson and Loudon Counties.


The first phase of the development will feature a 58,000-square-foot building with 73 spacious senior living apartments. Twenty of the apartments will be located in a secure, dedicated area designed for residents with Alzheimer’s disease and other memory care disorders. Phase II will feature The Lantern at Morning Pointe Alzheimer’s Center of Excellence – a 45,000-square-foot, freestanding memory care community, with 60 specially designed apartments for Alzheimer’s residents.


The West Knoxville development is scheduled to break ground in July 2017, with opening anticipated in Fall 2018, adding to Morning Pointe’s existing senior living services in Clinton, Lenoir City and Powell. The proposed 18-acre campus will offer convenient assisted living and Alzheimer’s care easily accessible to Pellissippi Parkway, with high-quality amenities, fine dining areas, life enrichment, and physical and occupational therapies. The Lantern memory care services will feature innovative therapies such as SimpleC™ Companion memory care technology and Meaningful Day™ purposeful programming to ensure the highest quality of memory care for residents.


“Morning Pointe has been a part of the East Tennessee healthcare delivery system for 20 years since its founding in Chattanooga,” said Greg A. Vital, president and CEO of Morning Pointe. “Knoxville is not only a great place to live and work, but also a great place to retire. This expansion allows us to provide seniors and their families more options for quality senior care and service in Knox County.”

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