Morning Pointe's "Longest Day" Car Wash Raises Cash For A Cause

Friday, June 23, 2017
Morning Pointe of Chattanooga at Shallowford residents Martha Dietz, Louise Gork, Betty Fowler, Maxine Spector, Holly Holcomb, life enrichment director at Morning Pointe, and Ruth Lowery, Morning Pointe resident, put in a day of hard work, washing cars while raising money for the Alzheimer's Association during the Longest Day fundraiser
Morning Pointe of Chattanooga at Shallowford residents Martha Dietz, Louise Gork, Betty Fowler, Maxine Spector, Holly Holcomb, life enrichment director at Morning Pointe, and Ruth Lowery, Morning Pointe resident, put in a day of hard work, washing cars while raising money for the Alzheimer's Association during the Longest Day fundraiser

The residents, associates and volunteers at Morning Pointe of Chattanooga at Shallowford and The Lantern at Morning Pointe Alzheimer's Center of Excellence, Collegedale, had loads of soapy, sudsy fun washing cars while raising money for the Alzheimer's Association's annual Longest Day fundraiser, said officials.

With their efforts combined, the assisted living and memory care communities raised more than $1,100, with proceeds going toward the 2017 Walk to End Alzheimer's at the Tennessee RiverPark on Sept. 9.  

“My grandmother had Alzheimer’s so it means a lot to help," says Gary Satin, pre-med student at Chattanooga State Community College, who volunteered at The Lantern at Morning Pointe of Collegedale.  

Jackson Simmons, car wash customer, said his grandfather had Alzheimer’s, and once he saw the sign for the car wash on the street, he knew he wanted to show his support. 

Morning Pointe Senior Living was named the 2016 Top Corporate Team for being the top fundraiser, raising $13,000 for the Alzheimer's Association walk. The five Chattanooga-area assisted living and memory care communities look forward to many more fundraising events for this year's event only a few months away.  

"We thank everyone who could stop by Morning Pointe to lend a hand or contribute to this worthy cause," says Holly Holcomb, life enrichment director at Morning Pointe. "Everyone worked so hard, and it was a great success."

Chattanooga State Community College students, The Lantern at Morning Pointe Alzheimer's Center of Excellence, Collegedale residents and community volunteers teamed up to raise funds on the Longest Day fundraiser for the Alzheimer's Association
Chattanooga State Community College students, The Lantern at Morning Pointe Alzheimer's Center of Excellence, Collegedale residents and community volunteers teamed up to raise funds on the Longest Day fundraiser for the Alzheimer's Association


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