Mohawk Industries Receives A Record 7 Floor Covering Weekly Dealers’ Choice Awards

Tuesday, March 13, 2018

Retailers have once again voted Mohawk products, technology and merchandising the best in the industry.

For 2018, the company won Floor Covering Weekly Dealers’ Choice Awards for:

·        Mohawk Air.o

·        Mohawk SmartCushion

·        Mohawk RevWood Plus

·        Mohawk Enriched

·        Daltile Panoramic Porcelain Surfaces

·        Merchandising for RevWood Plus

·        Technology innovation for Mohawk Omnify

Award winners were selected based on voting during the annual International Surfaces Event in Las Vegas. More than 1,000 individual retailers cast their ballots in person and online to honor their favorite products and brand-related tools. The Dealers’ Choice Awards program is sponsored by Floor Covering Weekly, a leading industry publication.

Mohawk Industries won a record seven Dealers’ Choice Awards and was the only flooring manufacturer to receive multiple honors. The company received awards for five products as well as its merchandising for RevWood Plus and the groundbreaking Omnify technology platform.

“We are extremely proud of this accomplishment and appreciate each of the retailers who cast their votes for Mohawk,” said Karen Mendelsohn, Mohawk’s senior VP of marketing. “We view these wins as a tangible validation of our commitment to retailers, especially since winners are selected solely by qualified flooring retailers and ballots are tallied by a third party, making Dealers’ Choice a coveted awards program across the flooring industry.”

Mohawk also won Dealer’s Choice Awards for RevWood Plus merchandising and Omnify, an integrated technology solution that links retailer’s online and physical stores, giving consumers decision simplicity and increasing the likelihood of purchasing from Mohawk Aligned Retailers.

“These wins represent a wide variety of products that showcase our capacity for innovation, style and performance across all product categories,” Mendelsohn said. “From waterproof wood flooring to hypoallergenic soft surface solutions, Mohawk is excited to be at the forefront of the industry, creating products that provide the durability, performance and value consumers require.” 

The award winners represent a small sampling of the many world-class products that Mohawk Industries creates in every flooring category.

For the full list of Dealers’ Choice winners, visit

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